Summary
Overview
Work History
Education
Skills
Academic Certification
Competency
Certification
Timeline
Generic
Poonam Rawlani

Poonam Rawlani

SAP CRM Consultant
PUNE

Summary

  • Having knowledge on all modules of SAP CRM Sales , Service , Marketing and TPM (Trade Promotion Management)
  • SAP CRM/ECC Master data creation & maintenance- Business Partner/Customer master data, Marketing Attributes, Product master data, Organizational master.
  • Expertise in Service Management which includes Installed Base, Service Contracts, Repair Order, Complaints, Work Order Management , Customer Service Order confirmation and CRM Billing Processes.
  • Strong exposure to Marketing Planning and Campaign Management along with Marketing Attributes, Segment Builder, Target Groups, Campaign execution/automation.
  • Configuration of Web UI including Navigation area, Work Centers and authorizations etc based as per Business Role.
  • Familiar with Middleware settings, integrating both CRM & ECC for master and transactional data processing.
  • Added knowledge on SAP CRM Hybris and SAP C4C, attended Internal training on SAP Hybris & SAP C4C.

Overview

14
14
years of professional experience
3
3
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Senior Consultant

Tata Consultancy Services
07.2019 - Current

Major contributions : Instrumental in configuring and implementing key service modules like service orders, field service, and repair processes, culminating in accurate and efficient invoicing

Web UI Expertise : Leveraged the Component Enhancement Workbench to configure and enhance the web user interface framework.

End-to-End Service Order Management : Provided comprehensive production support for service order processing, ensuring seamless progress from initiation to invoicing.

Cross-Functional Collaboration : Facilitated smooth incident processing logged in OTRS and SERVICENOW tools by collaborating effectively with ECC and FICO teams.

Go-Live Expertise : Delivered intensive support during each planned release, ensuring successful transitions on schedule.

CPQ & CRM Integration : Gained proficiency in the Salesforce CPQ module and its integration with CRM contracts, demonstrating initiative for further learning

Program Manager

Jaguar & Land Rover
05.2014 - 06.2019
    • Handled campaign configuration and implementation, encompassing case management, account setup, and vehicle selection
    • Managed leads and after-sales processes, ensuring smooth customer experiences
    • Defined communication protocols, email settings, and agent inbox configurations for efficient communication
    • Established user access controls and authorization roles for secure interaction center access
    • Defined transaction types and item categories for service order quotations, orders, complaints, and returns, streamlining processes
    • Leveraged segment builder to effectively target business partners based on specific demographics
    • Customized navigation bar profiles for agents, including survey questionnaires, for personalized experiences
    • Defined campaign types, objectives, and tactics based on customer data and requirements.

SAP CRM TPM Consultant & Onsite coordinator

GSK
05.2013 - 04.2014
  • Expertise: Provide support for all Trade Strategy & Management (TSM) activities encompassing trade agreement planning, promotion planning, spend approval & execution, and funds management.
  • Funds Management: Develop strategic trade fund plans at organizational level, allocating them to business units for effective promotional spending.
  • User Support: Successfully assisted users with SAP Trade Promotion Management for defined period, achieving objectives like sales growth, new product launches, brand awareness, and market share expansion.
  • Data Integration: Aligned trade promotions with key performance indicators (KPIs) defined in SEM-BPS for comprehensive trade promotion planning.
  • System Integration: Ensured product availability during promotions by successfully integrating SAP APO with TPM for demand planning.
  • Pricing & Rebates: Managed scenario building, pricing conditions, and rebate maintenance in SAP ECC, seamlessly downloading them to SAP TPM for streamlined billing, logistics, and claims processing within SAP ECC.
  • Data Management: Consistently monitored and cleared inbound and outbound data queues flowing through integrated systems like SAP APO, SAP BW/BPS, and SAP ECC.

SAP CRM Functional Consultant

SAP MS T&M
04.2012 - 04.2013
  • Application Support of all implemented applications
  • Core functionalities covered: Marketing - Master Data Setup, Org Model, Lead Management, Campaign Management, External List Management; Business Partner
  • Enhanced the Scenario of New Dashboard into WEB UI for Business Roles Sales pro & Marketing pro.

SAP CRM Functional Consultant

Call Detail Record (CDR), BSNL
03.2010 - 03.2012

● Application Support of all implemented applications

Education

Bachelor in Computer Science -

SRTM University
Latur
01.2001 - 01.2004

Skills

Proven SAP CRM (Marketing, Sales, Service & TPM) expertise with 10 years of consulting experience, encompassing configuration, production support, rollouts, and cutover activities across diverse industries

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Academic Certification

  • Certified in Salesforce Admin & Associate
  • Bachelor in Computer Science - SRTM University May 2004
  • Schooling: Dayanand college (12th) Latur (2001) Saraswati Vidhyalaya (10th) Latur (1999)

Competency

  • Customer Engagement
  • Product Management
  • Requirement Management
  • Project Execution
  • Impact Assessment
  • Incident Management

Certification

Salesforce Admin & Associate

Timeline

Salesforce Admin & Associate

01-2024

Senior Consultant

Tata Consultancy Services
07.2019 - Current

Program Manager

Jaguar & Land Rover
05.2014 - 06.2019

SAP CRM TPM Consultant & Onsite coordinator

GSK
05.2013 - 04.2014

SAP CRM Functional Consultant

SAP MS T&M
04.2012 - 04.2013

SAP CRM Functional Consultant

Call Detail Record (CDR), BSNL
03.2010 - 03.2012

Bachelor in Computer Science -

SRTM University
01.2001 - 01.2004
Poonam RawlaniSAP CRM Consultant