Poorna Chander Reddy Enukonda
Hyderabad
Summary
Results-driven digital marketing professional with extensive experience Of 2.9 Years, specializing in SEM and PPC advertising. Proven track record in optimizing campaigns to achieve higher CTRs and lower CPCs. Strong analytical skills combined with effective communication foster collaboration and drive impactful marketing strategies.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Associate
Techfire Fly Pvt Ltd (Google client)
Hyderabad
09.2022 - 01.2024
- Managed Google Ads campaigns, optimizing ad performance to drive higher CTRs and lower CPCs.
- Conducted A/B testing for ad creatives, landing pages, and bidding strategies.
- Performed keyword research and optimized campaigns for better quality scores and ROI.
- Created weekly and monthly reports on PPC performance, providing actionable insights.
Senior Associate
Cognizant Technologies Pvt Ltd (Google Client)
Hyderabad
09.2018 - 01.2020
- Managed Google Ads campaigns, optimizing ad performance to drive higher CTRs and lower CPCs.
- Conducted A/B testing for ad creatives, landing pages, and bidding strategies.
- Performed keyword research and optimized campaigns for better quality scores and ROI.
- Created weekly and monthly reports on PPC performance, providing actionable insights.
- Utilized Google Analytics to track user behavior, measure traffic, and improve conversion rates.
- Developed and executed remarketing strategies to enhance customer retention.
Education
Msc (MIT) - Management And Information Technology
Chaitanya Pg College
Hanamakonda05-2018
Bachelor Of Business Management - Marketing Management
Chaitanya Degree College
Hanamkonda05-2016
Intermediate Certificate - Commerce
CMS Junior College
Hyderabad06-2013
SSC - 10th Grade
Manair High School
Karimnagar04-2011
Skills
- Search engine marketing (SEM) and optimization (SEO)
- Pay-per-click (PPC) advertising
- Google Analytics and data analysis
- Content and landing page optimization
- Campaign management and strategy development
- Content management systems (WordPress, Shopify)
- Analytical and problem-solving skills
- Communication and teamwork skills
- Detail-oriented approach
Languages
English, Telugu, Hindi
Certification
- Completed Certification From My Captain On Fundamentals Of Digital Marketing.
Disclaimer
I hereby declare that the information provided above is true to the best of my knowledge. If given an opportunity, I will strive to contribute effectively to the organization's success. Signature: Aarthi Hale Place: Hyderabad
Timeline
Senior Associate
Techfire Fly Pvt Ltd (Google client)
09.2022 - 01.2024
Senior Associate
Cognizant Technologies Pvt Ltd (Google Client)
09.2018 - 01.2020
Msc (MIT) - Management And Information Technology
Chaitanya Pg College
Bachelor Of Business Management - Marketing Management
Chaitanya Degree College
Intermediate Certificate - Commerce
CMS Junior College
SSC - 10th Grade
Manair High School
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