POORNIMA ASTHANA

● Screening and nurturing leads for the strategic partnership and channel development
● Accessing best fit partnership options towards identified strategic goals ( monetary or non-monetary)
● Screening and executing due diligence on the identified options to shortlist potential partners.
● Establishing contacts with C-level executives to discuss potential collaboration.
● Drafting business proposals, presentations and memorandums.
● Scheduling face-to-face meetings/ teleconference-videoconferencing with prospects to hold a
detailed discussion, negotiation, and facilitate closures.
● End to End project management – internal coordination with the research team, resource allocation, project briefing & kick-off, vendor selection, project roadmap.

• Confederation, Councils, Conferences tie-ups for Business Development.
• Finalizes Co Branding activities with Event industry leaders.
• Searching and Finalizing Tie-ups for subscription and Lead generation.
• Developing channels.
• Coordinated innovative strategies to accomplish marketing objectives and boost long-term profitability.
• Consulted with product development teams to enhance products based on customer interest data.
• Scheduled promotional activities in accordance with available inventory and staff resources.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.