POORNIMA SINGH

• Clients - updating status reports for clients, receiving creative changes from clients, relaying those changes to creative staff and supervising the account’s finances.
• Daily responsibilities involve maintaining and growing client relationships, and managing client expectations - keeping them realistic about timelines for delivering campaigns
• Will have to juggle multiple clients & campaigns.
• Creative Team - Coordinating with the creative team giving proper creative brief and following the TAT ensuring timely creation and delivery to client.
• Vendors - Backend coordination & negotiation with outdoor vendors, gifting vendors, events vendors, hotels for events availability
• Digital Team - Coordinating with digital team and sharing weekly reports of campaigns to clients
• Campaign Monitoring - Keeping a track of day to day tasks and following up with concerned client or internal team to complete the requirements within the stipulated timelines for each project
• Finance - Ensuring the vendors PO’s and payments are done timely client invoicing request to send to finance
• Marketing plans involve - Corporate Events, Outdoor, Digital Marketing & Print Advertising
• Getting work done across departments (finance, Operations, Creative
• Track performance of all marketing campaigns
• Handled Outdoor, Events, Print, Digital Advertising, Social Media for HPE Partners & Distributors in West Region

• Worked with Work Ventures Experiential Marketing pvt ltd.
• Asian Paints Account Designation – Assistant Manager Client Servicing.
• Handled End to End Asian Paints Project (LEAP – 17) managed event in 5 cities – Ahmedabad, Pune, Hyderabad and Bangalore.

• Identified business challenges and presented solutions to challenges.
• Worked as a the third party onsite agency to support the creative requirements of Hotstar & Star India marketing Team.
• Managed campaigns with specific focuses in order to meet client needs and creative visions.
• Oversaw full teams of visualizer, artists and designers
• Evaluated and approved image retouch work, mechanicals and art proofs to deliver quality results.
• Collaborated with outside agencies to manage project progress and milestones. like PFT ( Prime focus technology )
• Collaborate and timely deliver the creatives requirements scheduled to go live on hotstar platform.
• Collaborated with production on task list creation to meet overall project goals on time.

Brand Promotions - Client Servicing and Operations - Clients / Projects Handled for West Zone and PAN India –

• · Samsung (Mobile Sector) Pan India Projects Samsung Note 2 and tab
• · Samsonite (Luggage)- West Zone American Tourister & Samsonite
• Delux Sports (Sports) – Pan India in-store branding and GSB
• Ray ban (Eyewear) – (Luxottica BNW Project)West Zone in-store branding
• Vogue (Eyewear) – (Luxottica BNW Project)West Zone in-store branding
• Dabur – (Go-live) 3 weeks Promoters Activity in Mumbai for the launch of beauty product
• Attending meetings, meet deadlines, troubleshoot problems, draft brief
• Proof read creative materials before printing.
• Managed projects, working with staff and vendors, including tracking financial details.
• Co-ordination with Internal Team and external Vendors for effective completion of the project.
• Quoting the Estimates project wise and ensuring the timely invoicing for the same.
• Submitting MIS project update reports to clients. Handled Vendors and Clients coordination on each project for BTL activation visual merchandising
• Ensuring the projects are completed under the given timeline and according to brief shared.
• End to end project coordination from conceptualization brief, creatives, printing and activation
• MIS reports on daily basis to client and internal managers.