Poornima Soni

Partner Operations Leadership:

• Led multiple end-to-end Partner Operations programs, delivering scalable solutions across regional and global ecosystems.
• Collaborated with global stakeholders across Sales Ops, Marketing, and Product teams to drive alignment, platform efficiency, and operational excellence.

PRM & CRM System Optimisation

• Worked closely with Salesforce development teams to design and implement an in-house partner operations platform, serving as system admin and data lead.
• Ensured data quality and process compliance by aligning with global Sales Ops and Marketing counterparts.

Campaign Enablement & GTM Execution:

• Partnered with Product Marketing teams to execute pre-launch readiness and post-launch analysis for campaign enablement programs.
• Led cross-functional campaign coordination, including CRM/PRM tooling strategy, platform activation, GTM planning, and scalability assessments.
• Supported co-branded campaign execution with partner and channel marketing teams to drive pipeline growth.

Cross-Functional & Vendor Collaboration:

• Acted as a liaison between India-based execution teams and global teams, ensuring seamless communication and priority alignment.
• Managed onboarding, integration, and API setups with external partners and vendors, aligning with internal system requirements.
• Oversaw vendor collaboration with Global Operations to ensure timeline and quality benchmarks.

Reporting & Analytics:

• Developed dashboards, scorecards, and QBRs to measure partner performance, activity, and program impact.
• Conducted ecosystem business analysis to identify gaps and continuously improve enablement programs.

Process Design & Training:

• Created standardized documentation and training programs for internal teams, partners, and distributors.
• Led process improvements across partner lifecycle management, campaign execution, and operational workflows to enhance scalability and reduce redundancy.
• Governance & SLA Compliance:
• Maintained SLA commitments and adhered to compliance policies while providing high-quality operational support.
• Innovation & Special Projects:
• Core contributor to the Nutanix Test Drive program, including playbook development, Partner Center setup, and coordination with Product and Engineering teams for integration and marketing webinars.
• Skilled at working independently and collaboratively in a team environment.

• Leading multiple sourcing team members and develop research frameworks/techniques for complex research projects.
• Analyse and prepare syndicated and custom reports for global as well as regional markets such as the EMEA.
• Conducted in-depth quantitative and qualitative research to estimate and forecast the market size based on trends, drivers and challenges prevailing in the market for the Education, ICT, Consumer products and Healthcare industry.
• Interact with clients to understand their requirements and scope based on which we develop strategies, undergo industry and market analysis to gain market insights and create company profiles and in depth research reports.
• Provided reporting for forecast analysis and ad-hoc reporting in support of decision-making.
• Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities.
• Enhanced overall team performance by providing regular coaching, feedback, and skill development opportunities.

• Ad-hoc research to inform the sales team and product head of latest market developments.
• Training and Induction of new joinees.
• Supporting the onshore senior management team with secondary market research expertise (secondary database, newsletter, insights generation and reporting) and doing competitive analysis.
• Building product portfolios and market positioning for key co.'s products and services.
• Requirement Gathering, Strategy Layouts, Detailed Account and Prospect Research and presentation for different business group of the company by using different keywords mapping and tools like One Stop Report, Hoovers, Jigsaw (Salesforce.com), Rainking, Avention.com, Ovum, Bloomberg and so on.
• Keeping track of Conferences, Webinars and Awards and maintaining records for the same.
• Establishes the research methodology and designing the format for data collection. Conducts research to identify optimal target for business expansion by giving right information to team.
• Proofread and maintain registrations for Whitepapers, Newsletters, E-mail campaigns, etc.
• Team: 3 People

• Revenue Analysis of EMEA Team: SOW report, Business Research, Strategy, Account Research on Hot Prospects, for F2F Meetings, Competitor Analysis, and Marketing Research.
• Assisting Vertical heads in research, documentation and pre-sale activities.
• Collaborates closely with Business Heads to manage and implement different strategies for development and go to market implementation.
• Making reports on the latest technologies rolling down in the market in various sectors.
• Conducting Campaign Management Activities by organizing mailer campaigns and sending out customized emails during events.
• Trained Market Research intern for Managing Director's Team and used various secondary research tool for making reports more effective.
• Contact prospects and convert them to customers. Attracting new customers
• Evaluating new ideas in the business/products/services with emphasis on identifying gaps for the needs of potential clients - existing and new
• Exposure in working with clients from Far-east countries like Singapore, Australia, New Zealand through market research and social networking sites.
• Gather, analyse and document business requirements.
• Focus on maintaining and retaining customers
• Team: Europe Geo Head, Strategic head of an ITC InfoTech, S&M Team