POULOMI MAJUMDER
Mumbai
Summary
Dynamic marketing leader with 15+ years of proven success driving brand growth and profitability in the FMCG sector (personal care, alco-bev, food). Expertise in identifying consumer insights, developing targeted acquisition strategies and optimizing marketing campaigns to deliver exceptional results. Skilled in building and leading high-performing teams, fostering collaboration to achieve shared goals. Consistent track record of exceeding top-line and bottom-line targets
Overview
12
12
years of professional experience
Work History
Marketing Head
Personal Care, Hair Colors Cavinkare Pvt. Ltd
09.2021 - Current
- Key Contributions and Initiatives
- Achieved significant growth of 32% in highly competitive hair color category (400Cr+)
- Increased 3X market share and 5X penetration across all hair coloring formats (shampoo, powder, crème)
- Strengthened flagship brand Indica Easy's market share through repositioned communication, resulting in 16% new category entrants and 350 basis points market share gain
- Developed disruptive ad copy based on in-depth consumer insights, resulting in 500% increase in brand awareness and 300% increase in brand consideration
- Managed category P&L to deliver 2X profitability
- Set tone for all short term and long-term brand growth plans and strategic objectives for next 5 years
- Role Highlights
- Demonstrated leadership by motivating and inspiring teams
- Implemented performance management and development plans to maximize team productivity
- Built strong interpersonal relationships to foster collaboration and achieve results
- Monitored, analyzed, evaluated market trends, consumer behavior, and competition to identify growth opportunities to develop product/SKU strategies for new product development (NPD) initiatives
- Effectively managed internal cross-functional teams (Sales, Planning, Supply Chain
- Packaging, R&D, Purchase) to deliver consistent monthly topline results
Sr. Brand Manager
Personal Care, Hair Colors HRI Pvt. Ltd
12.2016 - 09.2021
- Key Contributions and Initiatives
- Built Fastest 100+ Cr brand in 2.5 years using 360-degree Marketing initiatives – Launched
- Streax into Shampoo hair coloring format
- Launched Streax Ultralights - Expanded to 10 shades, achieving 50Cr+ brand solely through consumer engagement and trials
- Grew Streax Hair Serum: Increased revenue from 9Cr to 100Cr+ in 5 years using non-
- TV consumer acquisition strategies
- Optimized Hair Color Portfolio: Expanded shade range based on trend analysis and consumer insights, ensuring brand relevance.
Conditioner, Customer Marketing Manager
Alco-Bev Diageo
01.2015 - 12.2016
- Developed Brand Extension Strategy: Created concept and strategy for entering Shampoo-, market
- Collaborated with Creative Agency: Partnered with Lowe Lintas to develop effective
- Streax hair color communication
- Managed Brand P&L: Achieved desired bottom-line results through effective budget planning and management
- Planned & Managed Budgets: Oversaw ATL and BTL budgets to maximize marketing
- ROI
- Led Cross-Functional Teams: Collaborated with R&D, Logistics, Manufacturing, Legal, and Packaging to develop and launch new products
- Responsible for brand revenue, P&L, brand communications, media elements, NPD ideation & execution, Key Contributions and Initiatives
- Managed consumer/customer marketing for diverse portfolio of blended scotch, vodka, and luxury brands (Johnnie Walker, VAT 69, Black Dog, Black & White, Cîroc
- Smirnoff)
- Designed and executed impactful consumer promotions to drive brand engagement and sales
- Created and managed successful events in both on-trade and off-trade environments
- Developed and implemented trade marketing strategies to enhance brand visibility and distribution
- Created eye-catching POSM that aligned with global brand guidelines
- Tracked ROI consistently through detailed sales data analysis (brand, channel, location, region)
- Led team of Customer Marketing Executives and facilitated cross-functional communication with global/local brand teams, sales, finance, manufacturing, supply chain, and commercial teams
- Managed external vendors for activations, promotions, POSM, and other marketing activities.
Process Engineer
National Chemical Laboratory
01.2015 - 12.2016
- Key Contributions and Initiatives
- Developed process designs for new and existing manufacturing processes
- Performed equipment design, selection, installation, commissioning, start-up and troubleshooting activities
Assistant Manager
Trade Marketing Ruchi Soya Industries Pvt Ltd
06.2012 - 12.2014
- Key Contributions and Initiatives
- Responsible for all BTL activations
- Drove Consumer promotions across all channels
- Managing sales of Nutrela table spread for north region
- Cross functional coordination with sales, supply chain & commercial teams.
Education
MBA - MARKETING MANAGEMENT
K. J. Somaiya Institute OfManagement & Research
B.E - CHEMICAL ENGINEERING
Shivaji University
Skills
- Business Growth Acceleration
- Category & Brand Management
- Marketing Strategy & AOP
- P&L and Profitability Management
- 360-Degree Communication
- Multi-Channel Media Campaign
- Execution (TV, Print, Digital)
- BTL - On-Ground Activation
- Trade Engagement
- Effective Team Leadership &
- Management
- RMS & Kantar Data Analytics
- Consumer Insights Mining
- Market Research
Interests
Ø Willingness to take challenges
and higher responsibilities
Ø Coach teams
Ø Believer of Collaborate-cocreate-
conquer
Timeline
Marketing Head
Personal Care, Hair Colors Cavinkare Pvt. Ltd
09.2021 - Current
Sr. Brand Manager
Personal Care, Hair Colors HRI Pvt. Ltd
12.2016 - 09.2021
Conditioner, Customer Marketing Manager
Alco-Bev Diageo
01.2015 - 12.2016
Process Engineer
National Chemical Laboratory
01.2015 - 12.2016
Assistant Manager
Trade Marketing Ruchi Soya Industries Pvt Ltd
06.2012 - 12.2014
MBA - MARKETING MANAGEMENT
K. J. Somaiya Institute OfManagement & Research
B.E - CHEMICAL ENGINEERING
Shivaji University
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