Poulomi Nag
New Delhi
Summary
Dynamic digital marketing professional with extensive experience, specializing in content strategy, and social media engagement. Proven track record in driving brand visibility and enhancing client relationships. Skilled in data analysis and team management, successfully launched campaigns that significantly boosted web traffic and engagement metrics.
Overview
17
17
years of professional experience
Work History
Sr. Manager, Digital & Content Marketing
TO THE NEW
12.2024 - Current
- Develop and launch customized digital and content marketing plans for TO THE NEW's own meditation app Idanim and other clients like Hilti, Alibaba Cloud, TATA Starbucks, and more
- Consistently devise web-marketing strategies to elevate brands from relative anonymity
- Forging strategic alliances, driving revenue, and growing profits in competitive markets
- Steer social media strategies to engage patrons, launch promotional campaigns, develop video marketing to increase performance and rankings
- Work closely with the Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging
- Coordinate tactical execution of promotional efforts, including advertising, collateral development, customer presentations, direct mail, and email campaigns
- Conceptualize and implement the daily, weekly, and monthly performance reporting to track conversions by Channel/Source, Social Media ROI, and Social Media Engagement
Associate Manager, Digital Marketing
EY (India) GBS
04.2023 - 12.2024
- Content management: Initiated content and digital marketing plans to launch websites, blogs, videos, and social media for generating thought leadership and significant inbound marketing results.
- Campaign planning and management: Developing strategy, launching customized digital plans, and devising campaign strategies for clients. Engage internal teams, and external agencies, and implement content strategies across channels. Work with creative agencies to develop the creative assets required for campaigns.
- Brand management – Coordinated tactical execution of promotional efforts, including advertising, collateral development, customer presentations, direct mail, and email campaigns. Ensure brand consistency in the marketing communication efforts.
- Website management: Created and implemented new website design pages for brands' retargeting campaigns. Design, implement, and track user journeys on the website for different audience personas. Increased traffic to the website by evolving and implementing strong branding measures and focused campaigns, aimed at engaging the customer base.
- Stakeholder management – Effectively manage internal and external stakeholders by providing them with timely updates, and managing time and priorities with program leaders.
- Social media marketing: Steered social media strategies to engage fans, launched promotional campaigns, and developed marketing messaging to increase performance and rankings. Worked on reports to showcase the campaigns' effectiveness. Oversaw the development of assets, including videos, static images, and newsletters, by working with our internal design team and external vendors.
- Event management: Liaising with the business and vendors. Work with design teams to develop event collateral, support communications, and reporting.
Deputy Manager, Digital & Content Marketing
TO THE NEW
07.2016 - 04.2023
Senior Executive, Corporate Communications Group
Hitachi India Pvt. Ltd.
07.2013 - 12.2015
- Manage and spearhead the content revamp of the Hitachi India portal.
- Broadcast messages from senior management of Hitachi, Ltd. across all Hitachi Group companies in India.
- Created, compiled, and disseminated the Hitachi India Newsletter, ‘ENGAGE,’ among employees and stakeholders.
- Organized key branding events like the Hitachi Social Innovation Forum, the Annual CSR Meet, and the Annual Web Meet, etc.
- Worked in collaboration with PR and digital agencies to ensure seamless deliveries.
- Manage and coordinate professional, focused shoots and video shoots for customer case studies.
Senior Executive, Marketing Communications
Quatrro Global Services
08.2011 - 07.2013
- Supported the Marcom Department during research, planning, and execution of marketing plans, as well as the online and offline activities spread across regions.
- Adhered to brand and corporate messaging guidelines across the company’s websites, as well as print and electronic publications.
Content Writer
Kaplan India Pvt. Ltd.
10.2010 - 07.2011
Intern
The Indian Express
08.2008 - 10.2010
Assistant Producer & Scriptwriter
Living India Television
10.2008 - 09.2010
Education
High School Diploma -
THE MOTHER’S INTERNATIONAL SCHOOL
NEW DELHIBachelor of Arts - Honors
GARGI COLLEGE, DELHI UNIVERSITY
NEW DELHIMasters - Journalism & Mass Communication
DELHI SCHOOL OF COMMUNICATION
Skills
- Digital Marketing
- Client Servicing
- Content Marketing
- Team Management
- Data Analysis
- Market Research
- Social Media Marketing
- Web Analytics and Reporting
- Google Analytics
- Search Engine Optimization
- Website Project Management
- Collaterals
- Creative visualization
- MailChimp
Accomplishments
- SPOT Awards at EY
Timeline
Sr. Manager, Digital & Content Marketing
TO THE NEW
12.2024 - Current
Associate Manager, Digital Marketing
EY (India) GBS
04.2023 - 12.2024
Deputy Manager, Digital & Content Marketing
TO THE NEW
07.2016 - 04.2023
Senior Executive, Corporate Communications Group
Hitachi India Pvt. Ltd.
07.2013 - 12.2015
Senior Executive, Marketing Communications
Quatrro Global Services
08.2011 - 07.2013
Content Writer
Kaplan India Pvt. Ltd.
10.2010 - 07.2011
Assistant Producer & Scriptwriter
Living India Television
10.2008 - 09.2010
Intern
The Indian Express
08.2008 - 10.2010
High School Diploma -
THE MOTHER’S INTERNATIONAL SCHOOL
Bachelor of Arts - Honors
GARGI COLLEGE, DELHI UNIVERSITY
Masters - Journalism & Mass Communication
DELHI SCHOOL OF COMMUNICATION
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