POWLOMI ROY
Bengaluru
Summary
Experienced Marketing and Communications professional with a strong background in branding, SEO, influencer marketing, and out-of-home marketing. Proven track record of successfully implementing and executing marketing campaigns across various industries. Skilled in developing and managing corporate communications strategies to enhance brand reputation and drive business growth. Highly adept at collaborating with cross-functional teams and stakeholders to deliver results-oriented marketing solutions.
Overview
6
6
years of professional experience
Work History
Great Learning
Bengaluru
06.2023 - Current
- Serve as the main point of contact for the creative team, leading a group of designers and writers to deliver high-quality, on-brand campaigns.
- Manage the entire creative process, from brainstorming to final delivery, ensuring all projects meet deadlines and brand guidelines.
- Work closely with marketing, product, and leadership teams to gather insights and ensure creative assets align with business objectives.
- Prioritize and manage multiple projects at once, ensuring the creative team stays focused and productive.
- Provide guidance and feedback to designers and writers, helping them grow while fostering a collaborative, creative environment.
- Create clear briefs for campaigns, and direct the team to produce engaging content across various marketing channels.
- Ensure the brand's voice and visual identity remain consistent across all communications, both internal and external.
- Keep stakeholders updated on project progress, managing expectations, and aligning the team with business goals.
- Lead the adoption of project management tools to streamline processes, improve collaboration, and track project progress more efficiently.
- Strategize and manage social media content, ensuring it is creative, engaging, and aligned with our brand's goals.
- Work closely with the performance marketing team to ensure our sponsored content, including videos and creatives, is optimized for maximum impact across platforms.
- Lead the creative direction for paid media campaigns, producing video ads, display banners, and social content that balances performance goals with brand integrity.
- Collaborate with cross-functional teams each month to brainstorm and execute referral campaigns that boost engagement and drive conversions for all programs.
Senior Executive- Marketing and Corporate Communications
L&T Technology Services
Bengaluru
02.2022 - 05.2023
- Specialised in content management, writing, and vendor management as a Senior Marketing and Corporate Communications Executive at L&T Technology Services.
- Developed and executed marketing strategies to increase brand awareness and drive revenue growth, ensuring content resonated with target audiences.
- Managed marketing campaigns and vendor relationships, overseeing project timelines, negotiating favourable contracts, and ensuring timely, within-budget delivery of all deliverables.
- Created and managed compelling content that aligned with brand storytelling, educating and engaging customers across multiple platforms.
- Developed thought leadership articles on industries such as 5G, Digital Twin, Artificial Intelligence, IoT, and Cloud Computing, positioning the company as an authority in these fields.
- Led employer branding initiatives for L&T Technology Services in Mysore by organising offline events, managing vendors, and executing the campaign. Worked closely with internal and external stakeholders to maximise brand visibility and attract talent, positioning the company as a leading job provider in the city.
- Worked on the annual company magazine, collecting content from various teams across the organization, including the CEO’s message, and refining it. The magazine was distributed both offline and online within the organization.
- Managed employee-related posts on Yammer, creating and curating engaging content to foster internal communication, promote company culture, and enhance employee engagement. Collaborated with HR and leadership teams to ensure timely and relevant updates on employee initiatives, achievements, and corporate news.
- Worked on different social media campaigns, interviewing employees of LTTS to create testimonial posts for the #EngineerAtHeart campaign on LinkedIn. Refined and sharpened the content to ensure maximum impact and engagement.
- Collaborated effectively with cross-functional teams and internal and external stakeholders to ensure alignment on marketing and communications goals.
Brand Manager
Momspresso
09.2020 - 02.2022
- Worked with influencers, from nano to mega influencers, including celebrities, leading impactful campaigns for top brands like Whirlpool, Dyson, Dettol, GSK, Sanofi, Complan, and Bio Oil, Lego India, Welspun amongst other brands.
- Led a highly successful influencer campaign for Dettol during the COVID-19 pandemic, which resulted in the brand requesting an extension of the campaign due to its outstanding performance.
- Managed display campaigns for various brands, liaising with the creative and performance teams, providing detailed briefs on campaign objectives, budgets, and overseeing the execution to ensure optimal results.
- Worked with experts across various categories, including renowned doctors and nutritionists, onboarding them for campaigns and conducting live sessions on Facebook and Instagram. Led and executed these live sessions, serving as the primary point of contact and spearheading the efforts as part of broader campaigns for different brands.
- Collaborated with key industry influencers, celebrities, and professionals to create engaging, educational content that resonated with target audiences, boosting brand credibility and engagement.
- Wrote and refined branded content, enhancing existing expert content for paid blogs on our UGC platform to align with brand messaging and drive engagement across channels.
- Successfully led more than 100 influencer-led campaigns for multiple brands, expertly identifying and onboarding influencers, briefing them on campaign goals, moderating the campaign, analyzing performance, reporting metrics, and managing payouts.
- Raised invoices for various brands, managed influencer payments, and worked on expanding the influencer database by reaching out to different agencies for pricing and ballpark figures for celebrities.
- Created and maintained relationships with internal and external stakeholders
- Coordinated with cross-functional teams to ensure brand consistency across all channels
Subject Matter Expert
Performance IO (Formerly DM Technologies)
Kolkata
10.2019 - 09.2020
- Worked as a Subject Matter Expert at Performance IO (DM Technologies, India), a London-based performance marketing agency.
- Built SEO-friendly content for brands, ensuring optimal visibility and engagement.
- Executed off-page and on-page SEO strategies to improve website rankings and traffic.
- Conducted Digital PR campaigns and backlink audits to enhance website authority and improve search engine rankings.
- Performed SEO audits to identify opportunities for improvement in website performance and search visibility.
- Conducted comprehensive keyword research to inform content strategies and improve organic reach.
- Led User Acceptance Testing (UAT) of websites to ensure functionality and SEO compliance.
- Gained hands-on experience with digital marketing tools including Screaming Frog, Majestic SEO, Moz, Ahrefs, SEMrush, Google Search Console, Search Metrics, GTmetrix, Google Analytics, and Google Keyword Planner.
- Prepared detailed performance reports to track website metrics and measure the effectiveness of SEO strategies.
Account Executive (Client Servicing)
Dentsu Aegis Network Communication India Private Ltd
Kolkata
11.2018 - 10.2019
- Started my career at Dentsu Aegis Network Communications India Pvt Ltd. (DAN) as an Account Executive (Client Servicing Associate).
- Managed the execution of Out-of-Home (OOH) campaigns for clients, ensuring seamless delivery and impact.
- Involved in media planning to strategize and select the best platforms for client campaigns.
- Handled vendor management, coordinating with suppliers to ensure timely and quality deliverables.
- Conducted follow-ups with both clients and vendors to ensure smooth operations and satisfaction.
- Prepared and finalized campaign reports, presenting key insights and performance metrics to clients.
Education
Post Graduate Diploma - Media Management
IISWBM Calcutta University
Kolkata08.2018
Bachelor of Law (LLB) -
J.B Law College
Gauhati06.2017
Bachelor of Arts - English Hons
Dibrugarh University
Dibrugarh07.2013
Skills
- Timeline Management
- Stakeholder Engagement
- Network Communications
- Planning
- Writing
- Analytics
- Digital Marketing
- Reliability
- Search Engine Optimization
- Management
- Storytelling
- Media Planning
- Content Creation
- Marketing Strategies
- Internal Communications
- Screaming Frog (Website Crawler)
- Content Development
- Employer Branding
- Google Analytics
- Collaboration
- Influencer Marketing
Hobbies and Interests
- Baking
- DIY Crafts
- Sketching
- Cooking
- Travelling
Languages
- Bengali
- English
- Hindi
- Assamese
Personal Information
Nationality: Indian
Timeline
Great Learning
06.2023 - Current
Senior Executive- Marketing and Corporate Communications
L&T Technology Services
02.2022 - 05.2023
Brand Manager
Momspresso
09.2020 - 02.2022
Subject Matter Expert
Performance IO (Formerly DM Technologies)
10.2019 - 09.2020
Account Executive (Client Servicing)
Dentsu Aegis Network Communication India Private Ltd
11.2018 - 10.2019
Post Graduate Diploma - Media Management
IISWBM Calcutta University
Bachelor of Law (LLB) -
J.B Law College
Bachelor of Arts - English Hons
Dibrugarh University
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