Years of proven professional experience
PRAARAV DEV GOGOI
SALES & MARKETING PROFESSIONAL
Kolkata
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 13-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
13
Work History
Sales Manager
Axis Bank Ltd
12.2021 - Current
- Driving Sales Volumes (New Cards, Cross-Sell, Add On Cards, Platinum Cards) through a large team of sales representatives
- Driving sales through the channel and ensure maximum extraction from each leg
- Formulation strategies to reach unexplored markets/ customers for business expansion
- Communicate effectively with team, peers, and supervisors & cross-functional teams
- Budget Manpower requirement, Facilitate Hiring & Training of the budgeted manpower
- Driving Sales through the Branch staff to enhance cross functional involvement
- Creating buzz programme to enhance the visiablity of the products across the key catchment areas.
Area Sales Manager
SBI Cards & Payment Services Ltd
03.2020 - 04.2021
- Driving Sales Volumes (New Cards, Cross-Sell, Add On Cards, Platinum Cards) through a large team of sales representatives
- Driving sales through the channel and ensure maximum extraction from each leg
- Formulation strategies to reach unexplored markets/ customers for business expansion
- Communicate effectively with team, peers, and supervisors & cross-functional teams
- Budget Manpower requirement, Facilitate Hiring & Training of the budgeted manpower
- Achieve Sales numbers within the cost of the acquisition target
- Ensure compliance and other statutory requirements in all areas of operation
- Monitor Sales Executives efficiency in terms of productivity
- Track Application from end to end from dispatch till decisioning
- Ensure customer acquisition as per the sourcing mix
- Keeping a check on all policy changes, marketing offers
- Keeping communication flow of changes to the team
- Carrying out the training sessions for outsourced sales employees about the benefits and features of the SBI Card.
Regional Manager
BWW Global Pvt Ltd
06.2017 - 12.2019
- Acting as Regional CEO, ensure all the operations across the zone are running smoothly to enhance the productivity of the zone
- Driving sales through the retail counter, events, business development calling and ensure maximum extraction from each leg
- Formulation strategies to reach unexplored markets/ customers for business expansion
- Identifying key leader of the zone, establishing strategic alliances, tie-ups with strong and with key movers to enhance sales of all inventory in-depth and breadth
- Training and guiding of sales and support staff to maximize the productivity of each individual
- Plan event from start to finish according to requirements, target audience and objective
- Come up with suggestions to enhance the event’s success
- Prepare budgets, SOP adherence and negotiate with vendors and suppliers
- Coordinate all operations, lead promotional activities for the event, supervise all staff (event coordinators, caterers etc.)
- Analyze the event’s success and prepare reports.
Deputy Manager
Vodafone Mobile Services Ltd
01.2015 - 06.2017
- Analyzed latest marking trends and tracking competitor’s and provide relevant information to senior leadership to fine-tune strategies
- Driving sales through the channel and ensure maximum extraction from each leg
- Formulation strategies to reach unexplored markets/ customers for business expansion
- Identifying and appointing dealers, establishing strategic alliances, tie-ups with strong and reliable channel partners to deepen market penetration in all possible markets
- Training and guiding channel partners to maximize sales and accomplish revenue targets and also upgrading the infrastructure of existing channel partners
- Conceptualizing, planning and organizing brand promotion activities and develop a new communication mix along with conducting below the line activities
- Building brand focus in conjunction with the operational requirement, ensuring maximum brand visibility and capture optimum market shares
- Providing direction, motivation and training to the field sales team to ensure maximum performance for all sales-related activities
- Training the team and ensuring adherence to company norms, reviewing mid yearly/ yearly performance of sales team and documentation and reporting to management
- Conducting meetings for setting up sales objectives and designing and streamlining the process to ensure smooth functioning of sales operations
- Planning the business & analyzing assessment of revenue potential in business opportunities
- Establishing corporate goals, short term and long-term budgets and developing business plans for achievement of these goals.
Area Sales Manager
GRV Kreations Pvt Ltd
04.2012 - 01.2015
- East)
- To develop the channel network in the entire east e.g
- Distributors finalization and distributors development to increase the efficiency level of the entire chain, transportation setup etc most conveniently and profitably
- Revenue generation through channel development
- Following up for the timely generations PO (Purchase Orders), and collections from the market
- Making Cost Comparison Statements, negotiating contract prices and terms & conditions
- Doing the in-depth market research for the product in the prospective market and according give a blueprint of the market potential and the profitability
- Ensure all the ATL and BTL activities are executed in time and within the expense budget planned
- Heading the training and management sessions of the staff to look at their Professional growth and display skills.
Area Sales Manager
BMPC CORP Pvt Ltd
07.2010 - 04.2012
- To develop the channel network in the entire east e.g., distributors finalization and distributors development to increase the efficiency level of the entire chain, transportation setup etc most conveniently and profitably
- Developing business through Modern Trade and General Trade, ensuring proper merchandising, ensure the SOS (share of selves) as per the norms, proper displays of POPs in stores
- Following up for the timely generations’ PO (Purchase Orders), and payments
- Making Cost Comparison Statements, negotiating contract prices and terms & conditions with thus ensuring that the company gets the most lucrative deal at competitive rates with Modern Trade retailing in the existing markets e.g
- In Kolkata with Food Bazaar (Big Bazaar), Spencer’s, Aditya Birla (More), Reliance Fresh and many more to increase the business potential for the company
- Doing the in-depth market research for the product in the prospective market and according give a blueprint of the market potential and the profitability
- Executions of all kind of new product prelaunch activities e.g
- Press Meet, Advertising in Newspapers, Television, Radio
- Negotiating the rates with event management companies, ad agencies and recruitment consultancies to minimize the cost of operations
- Ensure all the ATL and BTL activities are executed in time and within the expense budget planned
- Recruiting staffs for sales and marketing for site base.
Senior Executive
PANTALOONS RETAIL INDIA LTD
08.2008 - 06.2010
- Actively involved in business planning & analysis like ROI analysis to assess revenue potential in business opportunities
- Decide reasonable inventory levels for all items and devised procurement plan accordingly and preparing purchase order in SAP Retail
- Monitoring and handling overall operation of stores like Issue/Receiving of material, Store Management, Receipt of Goods, ensuring Storage requirement, supervising shift & store operation
- Coordinate with the purchase dept
- Vendors for monitoring the quality and the timely delivery of the incoming materials
- Effectively monitor the progress of work and endure adherence to schedule to ensure execution of work for after-sales and service procedures within time and budgetary parameters
- Identifying and developing vendors/ suppliers/ service providers for achieving cost-effective purchases, reduction in delivery time and ensuring a reliable Supply Chain
- Making Cost Comparison Statements, negotiating contract prices and terms & conditions with companies thus ensuring that the company gets the most lucrative deal at competitive rates
- Planning promotional activities to increase the brand value of private label and their contribution to sales
- Development and implementation of the signage are to enhance its effects on customer understanding and attention.
Education
MBA - MANAGEMENT
Indian Institute of Social Welfare And Business Management
Kolkata 06.2006 - 08.2008
Bachelor of Science - Zoology
Darrang College
Tezpur, Assam 04.2003 - 03.2005
Skills
MS Office, Windows and Internet Applications, Computer hardware, networking and troubleshootingundefined
Accomplishments
· The distinction of getting the Best Department Manager Award for the entire east zone with Future Group FY 2008-2009.
· Fastest Fifty Channel Partners appointment for the award for GRV Kreation Pvt Ltd.
· 1st DM to complete AOP targets of Distribution in ROB for FY 2015-2016 in
Vodafone Mobile Services Ltd.
· Highest Data Revenue growth in ROB 226% over LY in
Vodafone Mobile Services Ltd.
Sports, Music, Reading, Cooking
An avid sports player, Represented East zone in Regional Basketball Meet in 2000 and represented Dist, East Zone, in National Level Cricket in 2001.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
There is a powerful driving force inside every human being that, once unleashed, can make any vision, dream, or desire a reality.
Tony Robbins
Timeline
Sales Manager
Axis Bank Ltd
12.2021 - Current
Area Sales Manager
SBI Cards & Payment Services Ltd
03.2020 - 04.2021
Regional Manager
BWW Global Pvt Ltd
06.2017 - 12.2019
Deputy Manager
Vodafone Mobile Services Ltd
01.2015 - 06.2017
Area Sales Manager
GRV Kreations Pvt Ltd
04.2012 - 01.2015
Area Sales Manager
BMPC CORP Pvt Ltd
07.2010 - 04.2012
Senior Executive
PANTALOONS RETAIL INDIA LTD
08.2008 - 06.2010
MBA - MANAGEMENT
Indian Institute of Social Welfare And Business Management
06.2006 - 08.2008
Bachelor of Science - Zoology
Darrang College
04.2003 - 03.2005
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