Prabal Jyoti Choudhury
Guwahati
Summary
Dynamic and results-driven sales professional with 9 years of experience in the alcoholic beverages. Proven expertise in identifying and capitalizing on sales opportunities, consistently exceeding targets, and driving revenue growth. Skilled in building and nurturing client relationships, developing strategic sales plans, and leading high-performing teams. Adept at analyzing market trends, implementing innovative sales strategies, and delivering top-tier customer service. Passionate about leveraging strong communication and negotiation skills to achieve outstanding results and contribute to organizational success.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Regional Marketing Manager
Pernod Ricard India Pvt. Ltd
Guwahati
2015.10 - Current
- Achieve volume growth by identifying opportunities, nurturing client relationships, and exceeding sales targets
- Analyze historical data and market trends to forecast future revenue and set appropriate pricing strategies
- P&L responsibility for all brands in portfolio across different states, ensuring profitability and sustainable growth
- Supervised and managed the production units, ensuring efficient and effective monthly production of various brands and SKUs
- Oversaw the entire production process, from planning to execution, to meet quality standards and production targets
- Coordinated with cross-functional teams to optimize resources, minimize downtime, and ensure timely delivery of products
- Developed a suitable marketing strategy and action plan for the region aligned with the share and volume objectives of the business
- Responsible for market share ambitions for all PRIPL brands for the region
- Identified business needs and designed consumer-led initiatives to build brand equity and meet business objectives
- Developed Brand Development Plan for all key brands and published the marketing calendar for each brand (domestic & international) for the 5 states in the north east region and ensured implementation of the same
- Responsible for utilization of Advertising and Promotion budget across brands for the region
- Developed and implemented a suitable merchandising strategy for the entire portfolio of products and brands
- Identified opportunities to engage new consumers and ensure retention of existing consumers.
Manager - Marketing: Consumer Engagement
Godfrey Phillips India
New Delhi
2012.05 - 2015.09
- Responsible for mass engagement program nationally to improve image parameters score in relation to competition
- Responsible for launch planning and execution for new introductions in the portfolio
- Developed and supported implementation of consumer engagement activities for achieving the marketing objectives (Volume and Brand basis the GTM plan, and Brand Calendar) and addressing challenges highlighted by the GTM team
- Understood the challenges and priorities of the GTM team and addressed them by designing consumer engagement initiatives in collaboration with brand activation agencies and implemented them to drive consumer preferences for GPI brands
- Drove brand building through consumer promotion activities in collaboration with marketing partners or agencies
- Responsible for trial generation activities, inducing repeat trials, planning consumer retention programs, and working towards creating loyal consumers through consumer engagement initiatives
- Responsible for effective utilization of consumer engagement budgets as per the brand calendar.
Regional Marketing Manager
LG Electronics India Pvt. Ltd.
2006.07 - 2012.08
- Responsible for utilization of annual marketing budget for the region handled
- Responsible for preparing and achieving monthly secondary sales targets
- Conducted sell-out activities like exhibitions, trade fairs, small-scale activities, road shows, shop level activities for demand generation
- Conducted retail activation story for all products and across all channels
- Handled retail experience & zoning, securing space at shop level, and increasing display quantity and quality of display
- Managed a team of 180 people
- Responsible for all forms of branding like signage, hoarding, in-shop branding, and ensuring maximum brand visibility
- Conducted signage share audit at regular intervals
- Responsible for print advertisements, driving the merchandising program, analyzing channel health, establishing Brand Shops, and PR liaison and coordination.
Education
MBA - Marketing
Alliance Business Academy
01.2006
B. Com -
Sri Mahaveer Jain College
01.2004
S.S.C.E. -
Army School
01.2001
H.S.L.C. -
Don Bosco School
01.1998
Skills
- Brand management
- Strategic planning
- Revenue generation
- Market share increase
- Channel development
- Retail and consumer activation
- Budget management
- Vendor / Agency management
- Product Launch
- Consumer retention
- Retail visibility management
- PR liaison and coordination
- Leadership & Teamwork skills
Certification
- 2023, THE COMPLETE DIGITAL MARKETING GUIDE - 24 COURSES ( on-line)
- 2015, Digital Marketing for Business Growth ( IIM – Bangalore)
- Diploma in Information Technology
Notableaccomplishments
- Drove revenue growth in declining value and premium segments for 3 consecutive years 2017 till 2019 in premium and 2022 till 2024 in value segment
- Marketing Best Practice – Awarded the prize for best Marketing Best Practice in East Zone for two consecutive years – 2016 & 2017.
- Recommended for PACE training in 2018. (PACE – a PRI initiative to identify and nurture talents and develop future leaders).
- Awarded – The Glenlivet Badge of owner for market share gain in focus segment through consumer activations.
- Received CODI Award - Going Beyond the Call of Duty, during Covid -19 pandemic.
- Best fixture deployment award from MD for the year 2010.
- Awarded for best IPS promotion initiative nationally, for three consecutive Years for IPS promotion scheme in Dec 2009, June 2010, and March 2011.
- Best Marketing Manager for South Region for 2010.
- Achieved 210% of PR Target in 2010. Ranked 2rd all India.
- Received MD appreciation award for best marketing activities - Nov 2009.
- Contributed to 20% cost reduction during financial year 2009-10.
- Have been awarded the best Branch Marketing Manager during 2006-07.
Awardsrecognition
- Founder Editor of a Newsletter named 'The JCH Times'
- Second prize for product launch organized by all Karnataka competition.
- Best out-station student by Sri Bhagawan Mahaveer Jain College, Bangalore.
Personal Information
Date of Birth: 07/10/81
Projects
Impact of Branded coffee shops on the coffee consuming habits of the people of Bangalore. To map and analyze the corporate salary account market and recommend strategies to increase the market share, Two months internship project done with HDFC BANK Positioning a shopping mall in Bangalore, Project with KSA Technopak
Disclaimer
I, hereby, declare that all the above-mentioned details are true to the best of my knowledge & belief.
Timeline
Regional Marketing Manager
Pernod Ricard India Pvt. Ltd
2015.10 - Current
Manager - Marketing: Consumer Engagement
Godfrey Phillips India
2012.05 - 2015.09
Regional Marketing Manager
LG Electronics India Pvt. Ltd.
2006.07 - 2012.08
MBA - Marketing
Alliance Business Academy
B. Com -
Sri Mahaveer Jain College
S.S.C.E. -
Army School
H.S.L.C. -
Don Bosco School
- 2023, THE COMPLETE DIGITAL MARKETING GUIDE - 24 COURSES ( on-line)
- 2015, Digital Marketing for Business Growth ( IIM – Bangalore)
- Diploma in Information Technology
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