PRABHAKAR LADDHA
Navi Mumbai
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 13-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
13
13
years of professional experience
Work History
Lead Institutional Sales-West and South Region(White Cement Business)
Ultratech Cement-Unit Birla White
2023.08 - Current
- Operationalize sales strategy into operations and be responsible for driving the complete B2B/ Project (Major) model in the state/ Zone/ Segment wise responsibility to achieve 100% of the business objectives/ Target
- Be a thought-leader that can utilise & cultivate existing business with our key partners, while also collaborating with our local ecosystem to identify and develop new partnerships.
- Achieves revenue, margins, and sales productivity efficiencies targets within the assigned geographical area.
- Develop, maintain, and improve long-term partnership with customers with target to establish Ultratech-BW as a preferred products provider.
- Demonstrate an excellent financial understanding, understand the business drivers, and identify commercial opportunities
- Review Team periodically, provide them with constructive feedback
- Drive capability building of teams, identify their area of improvement & training needs
- Attend industry conferences and networking events to expand professional network and stay informed of current market trends.
- Navigated complex negotiations effectively while balancing both client needs and company objectives.
- Identify and evaluate potential new business opportunities, partnerships, and ventures
- Analyse market trends, competitive landscapes, and industry developments to inform strategic decision-making
- Be team-oriented, creative, and maintain a consistent approach to support through complex opportunities and challenges.
Regional Manager-West(Structural/Processed glass Business)
Saint Gobain Glass
2021.01 - 2023.08
- To lead the region with the sales and specification team driving sales strategies for attending top line and bottom-line targets.
- Market Development by drawing sales strategies to improve market penetration, geography, industry & sectors.
- Plans for entry & continuous growth in New Product categories.
- Responsible for the region’s forecasting and sales tracking.
- Coordinated with other district managers to actualize performance improvement strategies.
- Evaluation & appointment of new channel partners
- Developed sales strategy based on research of consumer buying trends and market conditions.
- Establishes sales objectives by creating a sales plan and quota for region in support of national objectives.
- Building good relationships with Fabricators, Architects, Façade Consultants, PMC, Developers, Key buyers with a view to products specified and approved, wherever possible at pre sales negotiation stage
- Initiate, implement& track projects related to Market Share, Key Account Management, Channel Management, Customer Segmentation, Pricing, and Discount Strategy, Market Intelligence, Margin budget & Fabricator mapping
- Closely co-ordinate with all Functional In-Charges to deliver upon the agreed business strategy(Marketing, HR, production, Technical)
- To ensure that the BD activities are in alignment with the monthly/yearly revenue target of organization
- Conducting a detailed market study to analyze and implement a system to monitor the latest market trends & track competitor strategies
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Setting up an effective performance & rewards system
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
- Collaborate with executive leadership to establish long-term objectives, drive growth initiatives, and align regional efforts with corporate goals.
- Expanded regional presence by researching potential markets, developing strategic partnerships, and opening new locations.
- Evaluated competitor strategies to identify industry trends and gather market intelligence, informing strategic decision-making processes.
Manager-West(Vetrotech Business)
Saint Gobain Glass
2019.10 - 2020.12
- Implement measurable strategies that will drive revenue goals at Regional Level.
- Provide leadership and strategic direction to Overall business inclusive of securing new consumers, expanding opportunities within the current customer base etc
- Establish sales objectives by forecasting and developing annual sales Plan for the region and territories; Projections of sales volume from existing and new products
- Analyze results related to market data for suggesting and developing value proposition for each product category.
- Communicate with Front Line Sales team for orders, position of sales and guide them as and when required.
- Ensured compliance with industry regulations and legal requirements by implementing comprehensive policies and training programs for staff members.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.
- Ensure long term and sustainable partnership with Customers / Key Accounts and monitor customer relation and intervene as required
- Establish high and stretched performance standards for team members and ensure their achievement.
- Continuously upgrade team capability and sales efficiency by providing improvement suggestions.
- Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
Manager-Key Accounts
Saint Gobain Glass
2014.10 - 2019.10
- Actively engaging with the value chain such as Architects, Consultants, and Promoters etc
- Presenting the benefits of our products over the competitor’s brands in order to get the product specified
- Working Closely with the Key Accounts for understanding their needs and providing Customized solution by providing better Engineering support
- Managing/Growing a list of active specifiers to suggest a growth plan for the area
- Monthly review with dealer sales team for inquiry generation and Order Conversion
- Serve as the link of communication between key consultant/Architects,Channel Partner and Contractors/Fabricators.
- Giving competition update and develop new strategy to grab the competition sales and to increases market share
- Demonstrated strong organizational and time management skills while managing multiple projects.
- Prepare regular reports of progress and forecasts to internal and external stakeholders using key account metrics.
Sr. Executive, Sales & Marketing
Tata BlueScope Steel
2011.05 - 2014.10
- Key Accounts management in the Eastern & Western region
- Managing accounts for the downstream business for the Eastern & western region based out at Kolkata & Mumbai
- Have been able to convert prospective customers into actual business making customers
- Have been actively handling the key accounts of Eastern and Western region who are working throughout India and generating business for the company
- Market Development in the solar sector
- Been associated with initiating and developing the market in the solar sector including formulation of the thumb rules converting the MW into Tones
- Actively engaging with the value chain such as Architects, Consultants, and Promoters etc
- Presenting the benefits of our products over the competitor’s brands in order to get the product entered in the specification language
- Working Closely with the Key Accounts for understanding their needs and providing Customized solution by providing better Engineering support.
Education
MBA(Marketing & IT) -
Balaji Institute of Telecom & Management
01.2011
B.E(Electronics and Communication) -
Institute of Technology and Management
01.2009
Skills
Sales strategy development
Client acquisition
Performance Tracking
Key account Management
New Business Development
Languages
Hindi
English
Personal Information
Date of Birth: 09/23/86
Timeline
Lead Institutional Sales-West and South Region(White Cement Business)
Ultratech Cement-Unit Birla White
2023.08 - Current
Regional Manager-West(Structural/Processed glass Business)
Saint Gobain Glass
2021.01 - 2023.08
Manager-West(Vetrotech Business)
Saint Gobain Glass
2019.10 - 2020.12
Manager-Key Accounts
Saint Gobain Glass
2014.10 - 2019.10
Sr. Executive, Sales & Marketing
Tata BlueScope Steel
2011.05 - 2014.10
MBA(Marketing & IT) -
Balaji Institute of Telecom & Management
B.E(Electronics and Communication) -
Institute of Technology and Management
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