Experienced Sales & Marketing Professional with over 23 years of experience in different Industries . Excellent reputation for resolving problems and improving customer satisfaction.
· Interacted with prospects and maintained cordial business relationships with key clients such as Big Fleet Owners & Industries.
·Refined the sales process and ensured that the sales team worked effectively and prioritized workloads
·Contributed in identifying franchise for retail outlet to sell petroleum products and in locating avenues for retail business
·Monitored fuel forecourt activities at all retail outlet and improved and maintained Q&Q level at marketplace
·Established customer relationship, curtailed operating cost and enhanced profitability
·Generated MIS and managed the forecourt team of DSM’s shift supervisors & account manager of 4 retail outlets
· Prepared the company’s annual sales plan (including strategic objectives, forecasting, territory management, competition plan, sales performance KPIs, recruitment and resources needed)
·Conceptualized and implemented a skills enhancement program leading to effective execution and high retention
·Creative & multi-disciplinary executive renowned for leading a team of Operations Heads managing geographic clusters
·Successfully negotiated land for retail outlets and took initiatives for government liaising and obtaining approvals
·Credited for generating leads of retail outlets in the territory and in strengthening brand image
·Achieved Record Sales in the given trading Area for MS( Motor Spirit-Petrol) & HSD(High Density Diesel)
·Designed & delivered the best BTL (Below the Line) campaign to increase the footfall at Retail Outlets.
· Explored and evaluated existing business structure by applying various business analysis tools & formulated end-to-end sales solutions, streamlined operations, while contributing to long-term growth objectives of the corporate entity
· Developed relationship with key customer managers that extended beyond specific sales events and opportunities; managed & negotiated commercial conditionswith all key retailers/distributors
·Established and drove sales strategy, set goals for distributors, planned for sales-in and sales-outs
·Organized and implemented new product launches with distributors, tracked and addressed sales performances
· Ensured effective communication and activities between distributors and sales team to meet departments and company’s overall strategy
·Defined and drove distributor-specific marketing activities and sales incentive programs as required by the business
·Maintained and expanded partner coverage with distributors; monitored and ensured distributor payment discipline
· Maximized revenue opportunities by achieving the set target through effective forecasting, pricing, rate management, optimal market business mix and distribution channelmix
· Increased sales from start-up to 4000 MT Per Month company in a span of 5 years with an average 30% YOY revenue increase
· Launched various low-cost products such as Pozzolona Port land Cement which sustained the market share metrics resulting into higher profitability of the unit.
·Developed new markets in 4 districts of Vidharba - Chandrapur, Gadchiroli, Wardha & Yeotmal
·Achieved sales of the set target and & gained market share from 15% to 23%
·Received major orders from big corporate houses like Power grid, Western Coal Fields for prefabricated structures
·Drove the overall long- and short-term channel marketing strategies and initiatives for Vidharba & Chhattisgarh
·Successfully introduced the product in government departments like PWD, SECL
Sales strategy development
undefined· Received Excellence Award for achieving Sales Targets in 2016-17 & 2017-18 at Exide Industries Ltd.
· Developed channel and managed programs to highlight the strengths of each account & increased profit levels of dealers at Exide Industries Ltd.
· Established rigorous sales processes and best practices of account management; created a brand presence for the revolutionary product suite Exide Automotive Batteries that gained a huge traction with leading Channel Partners.
· Launched various low-cost products such as Pozzolona Port land Cement which sustained the market share metrics resulting into higher profitability of the unit.