Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Prabhakar Rao

Sales & Marketing Professional
Vijayawada

Summary

Experienced Sales & Marketing Professional with over 23 years of experience in different Industries . Excellent reputation for resolving problems and improving customer satisfaction.

Overview

23
23
years of professional experience
5
5
years of post-secondary education

Work History

Assistant General Manager Sales

COLORSHINE COATING P LTD
Vijayawada
10.2022 - Current
  • Participated in team-building activities to enhance working relationships.
  • Developed and maintained courteous and effective working relationships.
  • Resolved problems, improved operations and provided exceptional service.
  • Drove operational improvements which resulted in savings and improved profit margins.
  • Delivered services to customer locations within specific timeframes.
  • Used coordination and planning skills to achieve results according to schedule.

Associate Director

A&A BUSINESS CONSULTING P LTD
RAIPUR
03.2019 - 12.2019
  • Analyzed impacts of regulatory changes on operations and developed mitigation plans.
  • Provided strategic analysis for manufacturing life cycles, technologies, process validations and robustness.
  • Directed team focused on taking development projects through monetization and mass production.
  • Verified supply chain conformance with production requirements by cultivating productive vendor relationships.

REGIONAL SALES MANAGER

EXIDE INDUSTRIES LTD
JAIPUR
10.2008 - 02.2019
  • Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
  • Exceeded targets by building, directing and motivating high-performing sales team.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
  • Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships.
  • Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
  • Created robust sales plans and set territory quotas.
  • Executed successful promotional events and trade shows.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.

AREA MANAGER

RELIANCE INDUSTRIES LTD
BILASPUR
03.2005 - 09.2008

· Interacted with prospects and maintained cordial business relationships with key clients such as Big Fleet Owners & Industries.

·Refined the sales process and ensured that the sales team worked effectively and prioritized workloads

·Contributed in identifying franchise for retail outlet to sell petroleum products and in locating avenues for retail business

·Monitored fuel forecourt activities at all retail outlet and improved and maintained Q&Q level at marketplace

·Established customer relationship, curtailed operating cost and enhanced profitability

·Generated MIS and managed the forecourt team of DSM’s shift supervisors & account manager of 4 retail outlets

· Prepared the company’s annual sales plan (including strategic objectives, forecasting, territory management, competition plan, sales performance KPIs, recruitment and resources needed)

·Conceptualized and implemented a skills enhancement program leading to effective execution and high retention

·Creative & multi-disciplinary executive renowned for leading a team of Operations Heads managing geographic clusters

·Successfully negotiated land for retail outlets and took initiatives for government liaising and obtaining approvals

·Credited for generating leads of retail outlets in the territory and in strengthening brand image

·Achieved Record Sales in the given trading Area for MS( Motor Spirit-Petrol) & HSD(High Density Diesel)

·Designed & delivered the best BTL (Below the Line) campaign to increase the footfall at Retail Outlets.

Assistant Manager

ACC LTD
NAGPUR
04.2000 - 03.2005

· Explored and evaluated existing business structure by applying various business analysis tools & formulated end-to-end sales solutions, streamlined operations, while contributing to long-term growth objectives of the corporate entity

· Developed relationship with key customer managers that extended beyond specific sales events and opportunities; managed & negotiated commercial conditionswith all key retailers/distributors

·Established and drove sales strategy, set goals for distributors, planned for sales-in and sales-outs

·Organized and implemented new product launches with distributors, tracked and addressed sales performances

· Ensured effective communication and activities between distributors and sales team to meet departments and company’s overall strategy

·Defined and drove distributor-specific marketing activities and sales incentive programs as required by the business

·Maintained and expanded partner coverage with distributors; monitored and ensured distributor payment discipline

· Maximized revenue opportunities by achieving the set target through effective forecasting, pricing, rate management, optimal market business mix and distribution channelmix

· Increased sales from start-up to 4000 MT Per Month company in a span of 5 years with an average 30% YOY revenue increase

· Launched various low-cost products such as Pozzolona Port land Cement which sustained the market share metrics resulting into higher profitability of the unit.

·Developed new markets in 4 districts of Vidharba - Chandrapur, Gadchiroli, Wardha & Yeotmal

·Achieved sales of the set target and & gained market share from 15% to 23%

SR.SALES EXECUTIVE

NCL INDUSTRIES LTD
NAGPUR
06.1998 - 03.2000

·Received major orders from big corporate houses like Power grid, Western Coal Fields for prefabricated structures

·Drove the overall long- and short-term channel marketing strategies and initiatives for Vidharba & Chhattisgarh

·Successfully introduced the product in government departments like PWD, SECL

Educational Representative

TATA McGRAW-HILL PUBLISHING LTD
MUMBAI
01.1997 - 05.1998
  • Presented educational and therapeutic products and creatively taught people about product usage.
  • Built trust and credibility and became true collaborator in educational success.

Education

MBA - MARKETING & FINANCE

GURU GHASIDAS UNIVERSITY
BILASPUR CHATTISGHAR INDIA
11.1994 - 11.1996

Bachelor of Commerce -

GURU GHASIDAS UNIVERSITY
BILASPUR CHATTISGHAR INDIA
04.1991 - 07.1994

Skills

Sales strategy development

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Accomplishments

· Received Excellence Award for achieving Sales Targets in 2016-17 & 2017-18 at Exide Industries Ltd.

· Developed channel and managed programs to highlight the strengths of each account & increased profit levels of dealers at Exide Industries Ltd.

· Established rigorous sales processes and best practices of account management; created a brand presence for the revolutionary product suite Exide Automotive Batteries that gained a huge traction with leading Channel Partners.


· Launched various low-cost products such as Pozzolona Port land Cement which sustained the market share metrics resulting into higher profitability of the unit.



Timeline

Assistant General Manager Sales

COLORSHINE COATING P LTD
10.2022 - Current

Associate Director

A&A BUSINESS CONSULTING P LTD
03.2019 - 12.2019

REGIONAL SALES MANAGER

EXIDE INDUSTRIES LTD
10.2008 - 02.2019

AREA MANAGER

RELIANCE INDUSTRIES LTD
03.2005 - 09.2008

Assistant Manager

ACC LTD
04.2000 - 03.2005

SR.SALES EXECUTIVE

NCL INDUSTRIES LTD
06.1998 - 03.2000

Educational Representative

TATA McGRAW-HILL PUBLISHING LTD
01.1997 - 05.1998

MBA - MARKETING & FINANCE

GURU GHASIDAS UNIVERSITY
11.1994 - 11.1996

Bachelor of Commerce -

GURU GHASIDAS UNIVERSITY
04.1991 - 07.1994
Prabhakar RaoSales & Marketing Professional