Prabhakar Rao
Sales & Marketing Professional
Hubli
Summary
Experienced Sales & Marketing Professional with over 25 years of experience in different Industries. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
27
27
years of professional experience
5
5
years of post-secondary education
Work History
DGM-Sales & Business Development
Kamal Steel Products Pvt.Ltd
11.2023 - Current
- Strategized with sales team to prospect and qualify potential customers within assigned geographic territories.(North Karnataka, Kolhapur & Goa) to increase the sales of HR-CR, Pipes, Color Coated Coils & Structural Steel.
- Worked towards primary data of new upcoming projects and guided the team to visit & make a foot print at the customers place.
- Generated new business with marketing initiatives and strategic plans.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Collaborated with sales and marketing departments to support client acquisition.
- Consistently exceeded quotas through penetration of new accounts.
- Built relationships with colleagues to facilitate teamwork, cooperation and success.
- Kept meticulous client notes and updated account information in company databases.
Assistant General Manager Sales & Marketing
COLORSHINE COATED P LTD
10.2022 - 07.2023
- Overall responsible for Sales & Marketing activities of the company in Distribution and Retail segment
- Responsible for achieving the monthly, quarterly & yearly sales targets of the company products in a tough & competitive environment through distributer & dealer network
- Heading team of Cluster/Area sales personnel in AP and Telangana
- Implementing & monitoring the incentive schemes for the dealers to make them achieve their targets
- Visit their customers in their respective territories regularly and creating the brand awareness activities in state
- Keeping eye on competitors' activities and taking timely counter action
- Interacting & motivating the dealer network and ensuring them to be loyal for the product and the company
- To create niche segment for COLORSHINE by introducing new products with help of plant
- Time to time updating on marketing activities, competitors' activities, and dealers' financial health to senior management
- Giving feedback on quality and new product development to concern people in plant through Sales Head
- Making Annual Business Plan for Sales, budget for branding, advertisement & outdoor publicity and then carrying out the effective expenditure to achieve the desired results as per the guidelines of Sales Head
- Ensuring Distributors/Dealers/Retailers & Customers satisfaction by interacting with them and understanding their problems & solving them.
Associate Director
A&A BUSINESS CONSULTING P LTD
03.2019 - 12.2019
- Analyzed impacts of regulatory changes on operations and developed mitigation plans
- Provided strategic analysis for manufacturing life cycles, technologies, process validations and robustness
- Directed team focused on taking development projects through monetization and mass production
- Verified supply chain conformance with production requirements by cultivating productive vendor relationships.
Regional Sales Manager
EXIDE INDUSTRIES LTD
10.2008 - 02.2019
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings
- Exceeded targets by building, directing and motivating high-performing sales team
- Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts
- Held regular performance evaluations to assess strengths and weaknesses of team members and provide counseling to improve outcomes
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships
- Developed sales strategy based on research of consumer buying trends and market conditions
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results
- Boosted market share by establishing sales and distribution channels, developing new products and solidifying sales partnerships
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies
- Created robust sales plans and set territory quotas
- Executed successful promotional events and trade shows
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation
- Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth
- Effectively recruited and hired highly talented individuals bringing exceptional skills and expertise to sales team.
Area Manager
RELIANCE INDUSTRIES LTD
03.2005 - 09.2008
- Contributed in identifying franchise for retail outlet to sell petroleum products and in locating avenues for retail business
- Monitored fuel forecourt activities at all retail outlet and improved and maintained Q&Q level at marketplace
- Established customer relationship, curtailed operating cost and enhanced profitability
- Generated MIS and managed the forecourt team of DSM's shift supervisors & account manager of 4 retail outlets
- Prepared company's annual sales plan (including strategic objectives, forecasting, territory management, competition plan, sales performance KPIs, recruitment and resources needed)
- Conceptualized and implemented skills enhancement program leading to effective execution and high retention
- Creative & multi-disciplinary executive renowned for leading a team of Operations Heads managing geographic clusters
- Successfully negotiated land for retail outlets and took initiatives for government liaising and obtaining approvals
- Credited for generating leads of retail outlets in territory and in strengthening brand image
- Achieved Record Sales in the given trading Area for MS(Motor SpiritPetrol) & HSD(High Density Diesel)
- Designed & delivered the best BTL (Below the Line) campaign to increase the footfall at Retail Outlets.
Assistant Manager - MARKETING
ACC LTD
04.2000 - 03.2005
- Explored and evaluated existing business structure by applying various business analysis tools & formulated end-to-end sales solutions, streamlined operations, while contributing to long-term growth objectives of the corporate entity
- Developed relationship with key customer managers that extended beyond specific sales events and opportunities; managed & negotiated commercial conditions with all key retailers/distributors
- Established and drove sales strategy, set goals for distributors, planned for sales-in and sales-outs
- Organized and implemented new product launches with distributors, tracked and addressed sales performances
- Ensured effective communication and activities between distributors and sales team to meet departments and company's overall strategy
- Defined and drove distributor-specific marketing activities and sales incentive programs as required by the business
- Maintained and expanded partner coverage with distributors; monitored and ensured distributor payment discipline
- Maximized revenue opportunities by achieving the set target through effective forecasting, pricing, rate management, optimal market business mix and distribution channel mix
- Increased sales from start-up to 4000 MT Per Month company in a span of 5 years with an average 30% YOY revenue increase
- Launched various low-cost products such as Pozzolana Port land Cement which sustained the market share metrics resulting into higher profitability of the unit
- Developed new markets in 4 districts of Vidharba - Chandrapur, Gadchiroli, Wardha & Yeotmal
- Achieved sales of the set target and & gained market share from 15% to 23%.
Sr. Sales Executive
NCL INDUSTRIES LTD
06.1998 - 03.2000
- Received major orders from big corporate houses like Power grid, Western Coal Fields for prefabricated structures
- Drove the overall long- and short-term channel marketing strategies and initiatives for Vidharba & Chhattisgarh
- Successfully introduced a product in government departments like PWD, SECL.
Educational Representative
TATA McGRAW-HILL PUBLISHING LTD
01.1997 - 05.1998
- Presented educational and therapeutic products and creatively taught people about product usage
- Built trust and credibility and became true collaborator in educational success.
Education
MBA - MARKETING & FINANCE
GURU GHASIDAS UNIVERSITY
Bilaspur, Chattisghar 11.1994 - 05.1996
Bachelor of Commerce - undefined
GURU GHASIDAS UNIVERSITY
Bilaspur, Chattisghar 04.1991 - 05.1994
Skills
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Accomplishments
- Received Excellence Award for achieving Sales Targets in 2016-17 & 2017-18 at Exide Industries Ltd.
- Developed channel and managed programs to highlight the strengths of each account & increased profit levels of dealers at Exide Industries Ltd.
- Established rigorous sales processes and best practices of account management; created a brand presence for the revolutionary product suite Exide Automotive Batteries that gained a huge traction with leading Channel Partners.
- Launched various low-cost products such as Pozzolana Port land Cement which sustained the market share metrics resulting into higher profitability of the unit.
Timeline
DGM-Sales & Business Development
Kamal Steel Products Pvt.Ltd
11.2023 - Current
Assistant General Manager Sales & Marketing
COLORSHINE COATED P LTD
10.2022 - 07.2023
Associate Director
A&A BUSINESS CONSULTING P LTD
03.2019 - 12.2019
Regional Sales Manager
EXIDE INDUSTRIES LTD
10.2008 - 02.2019
Area Manager
RELIANCE INDUSTRIES LTD
03.2005 - 09.2008
Assistant Manager - MARKETING
ACC LTD
04.2000 - 03.2005
Sr. Sales Executive
NCL INDUSTRIES LTD
06.1998 - 03.2000
Educational Representative
TATA McGRAW-HILL PUBLISHING LTD
01.1997 - 05.1998
MBA - MARKETING & FINANCE
GURU GHASIDAS UNIVERSITY
11.1994 - 05.1996
Bachelor of Commerce - undefined
GURU GHASIDAS UNIVERSITY
04.1991 - 05.1994
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