Summary
Overview
Work History
Education
Skills
Timeline
Generic
Prabhanjan Padakandla

Prabhanjan Padakandla

Client Service Lead Associate
Bengaluru

Summary

Dynamic Client Services Lead Associate at Yahoo with a proven track record in account growth and retention. Expert in campaign strategy and execution, driving significant revenue increases. Recognized for leadership in training and mentoring, fostering high-performing teams, and delivering data-driven insights that enhance client satisfaction and operational excellence.

Overview

10
10
years of professional experience

Work History

Client Services Lead Associate

Yahoo! Inc.
Bengaluru
04.2024 - Current
  • Handle high-revenue accounts including KDP ($3M revenue across Local & Fountain) and Cinemark, driving end-to-end campaign execution, optimization, and client satisfaction.
  • Partnered closely with the CSL to deliver campaign optimizations, actionable recommendations, and day-to-day account support.
  • Designed and facilitated CSA Hot Topics sessions to strengthen product knowledge, share updates, and align on operational excellence.
  • Actively contributed to training and mentoring new hires, ensuring onboarding success and continued skill development.
  • Played a key role in the interview process, assessing and onboarding top talent for the Client Services team.
  • Drove strategic initiatives including:
  • Project Lighthouse – contributing across multiple workstreams to build individual sales dashboards and advanced insights.
  • Choice & Control Project – providing product feedback and feature improvement suggestions.
  • Created and led biweekly team meetings, preparing agendas, sharing updates, and tracking progress on goals.
  • Developed a template framework for Profit Margin pitches, enabling CSAs to work with CSLs on optimization opportunities.
  • Initiated tracking of Team Wins and VOC to highlight impact, success stories, and areas of improvement.

Lead Account Manager

Yahoo! Inc.
Bengaluru
08.2022 - 04.2024
  • Managed and grew high-revenue strategic accounts including KDP, Starbucks, Mercury Healthcare, and Digilant, driving performance, renewals, and incremental revenue.
  • Recognized with the prestigious LEAD Award.
  • Spearheaded the Taboola migration initiative for the Bangalore Account Management team, ensuring smooth transition and adoption.
  • Designed and launched “AM Hot Topics” sessions to share insights, address challenges, and build best-in-class account management practices.
  • Authored and standardized Best Practices for Account Managers, enhancing consistency, efficiency, and client outcomes.
  • Initiated tracking of Wins and Voice of Customer (VOC) to showcase team impact, improve client relationships, and highlight success stories.
  • Played a key role in training and mentoring new hires, providing onboarding support, performance coaching, and skill development.
  • Actively involved in the interviewing and hiring process, helping to identify and onboard top account management talent.
  • Regurlary drove team meetings.

Senior Account Manager

Yahoo! Inc.
Bengaluru
01.2021 - 08.2022
  • Part of the pilot batch transitioning from AdOps to Account Management, leveraging operational expertise to deliver strategic client support.
  • Successfully managed MMD accounts including Trugreen and Icon Fitness, ensuring campaign success, performance optimization, and long-term client satisfaction.
  • Recognized with a SPIFF Award for exceptional campaign execution and driving measurable results.
  • Designed and implemented a Churn Account Template for DORMAT accounts, streamlining re-engagement strategies and improving client retention.
  • Actively contributed to training and mentoring new hires, ensuring smooth onboarding and skill development.
  • Played a key role in the interviewing and hiring process, helping to build and scale a high-performing account management team.
  • Acted as a trusted advisor to clients, translating business objectives into digital advertising strategies across display, video, native, and programmatic channels.

AdOps Specialist

Yahoo! Inc.
Bengaluru
10.2015 - 01.2021
  • Acted as SME in Ad Operations, providing guidance and support to team members across complex campaign setups, troubleshooting, and process optimization.
  • Oversaw and managed the AdOps project queue, ensuring timely case resolution, prioritization, and adherence to SLAs.
  • Monitored and assigned SFDC)cases to the appropriate team members, ensuring workload balance and accuracy.
  • Managed and responded to the AdOps shared SME inbox, driving clear communication, resolving escalations, and ensuring partner expectations were met.
  • Led and supported the night-shift team operations, ensuring business continuity and smooth campaign delivery across time zones.
  • Coordinated with cross-functional teams (Sales, Client Services, and Technical teams) to troubleshoot issues and provide strategic solutions.
  • Drove process improvements and efficiency initiatives, standardizing workflows to reduce turnaround time and enhance quality.
  • Provided training, mentorship, and performance oversight to team members, enabling growth and consistent delivery of high-quality work.

Education

Bachelor of Engineering - Information Science

VTU
Bangalore
04.2001 -

Skills

Core Client & Account Management

  • Client Relationship Management

  • Stakeholder Communication & Engagement

  • Campaign Strategy & Execution (Display, Video, Native, Programmatic)

  • Account Growth & Retention

  • Cross-Functional Collaboration

Technical & Platform Expertise

  • DSPs & SSPs (Yahoo DSP, DV360, The Trade Desk, etc)

  • Campaign Trafficking & QA

  • Optimization & Troubleshooting

  • Ad Tech Ecosystem Knowledge,

  • Reporting & Dashboarding

Leadership & Team Development

  • Training & Mentorship of New Hires

  • Team Management (Shift & Workflow Oversight)

  • Interviewing & Hiring Process

  • Performance Coaching & Feedback

  • Knowledge Sharing (Hot Topics, Best Practices)

Strategic & Analytical Skills

  • Project Ownership (eg, Project Lighthouse, Choice & Control)

  • Process Improvement & Automation

  • Profit Margin Optimization

  • Churn Reduction Strategies

  • Voice of Customer (VOC) & Wins Tracking

  • Data-Driven Insights & Recommendations

Strong leadership

Timeline

Client Services Lead Associate

Yahoo! Inc.
04.2024 - Current

Lead Account Manager

Yahoo! Inc.
08.2022 - 04.2024

Senior Account Manager

Yahoo! Inc.
01.2021 - 08.2022

AdOps Specialist

Yahoo! Inc.
10.2015 - 01.2021

Bachelor of Engineering - Information Science

VTU
04.2001 -

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Prabhanjan PadakandlaClient Service Lead Associate