PRABHAT KUMAR

• Expanded dealer network and appointed new retailers to drive market penetration.
• Managed primary & secondary sales operations.
• Conducted market research, competitor analysis, and sales reporting to support growth strategies.
• Trained dealers and sales staff, improving sell-out efficiency and product visibility.

• Company Overview: Leading dairy company in India
• Was part of the Business Development team
• Actively involved in locating the target audience (lead generation)
• Conducted research and competitive analysis
• Met retailers and pitched company's product
• Pitched product to prospective clients and offered demos and incentives
• Converted new retailers/clients for the organization
• Gathered consumer feedback from retailers and customers
• Leading dairy company in India

• Managed primary & secondary sales operations across the Dhanbad district.
• Handled distributor and retailer relationships to drive range selling and revenue growth.
• Monitored sales performance, ensuring achievement of monthly sales targets.
• Contributed to market development initiatives, expanding product penetration

• Company Overview: Leading retail brand in India
• Planned and executed marketing campaigns
• Analyses metrics and reported on campaign effectiveness
• Organized in-store events and promotions
• Updated databases and prepared reports