Prabhnoor Sahni
Summary
Dynamic Marketing Manager with over 6 years of experience driving impactful brand campaigns across diverse industries, including Food & Beverage, Automotive, and Fashion. Expertise in influencer marketing and innovative creative strategies has consistently elevated brand awareness and customer engagement. Proven ability to foster strong relationships with top creators, ensuring collaborative success and optimized campaign performance. Adept at managing complex projects from conception to execution, delivering high-quality results within tight deadlines while aligning with strategic objectives. Committed to leveraging creativity and analytical insights to propel brand growth and maximize ROI. I have successfully managed campaigns with creators like Ashish Sharma, Diksha Yadav, Vishnu Kaushal, Meethika Dwivedi, Kriti Vij, Rishab Shukla, Karan Sareen, Aditya Vashisht, Varsha Sharma, and Neeti-Raman, among many others. My expertise lies in building impactful, audience-centric campaigns that not only raise brand awareness but also drive customer acquisition and engagement. From strategizing creative content to managing end-to-end campaign execution, I thrive in fast-paced environments and deliver results that exceed expectations.
Overview
6
6
years of professional experience
Work History
Creative Producer
Hypp- Mensa/RPSG
01.2025 - Current
- Developed and executed comprehensive creative strategies for brand campaigns, ensuring alignment with both client objectives and creator brands.
- Managed a diverse roster of influencers, including top creators like Ashish Sharma, Diksha Yadav, Vishnu Kaushal, Meethika Dwivedi, Kriti Vij, Rishab Shukla, Karan Sareen, Aditya Vashisht, Varsha Sharma, Neeti-Raman, among many others, for various sectors including Food & Beverage, Automotive, Beauty, Fashion, and Social Impact.
- Crafted engaging content and campaigns, working with each creator to build authentic connections with their audience while aligning with the brand's goals.
- Managed day-to-day creative processes, from concept to execution, ensuring high-quality deliverables within tight timelines.
- Fostered strong relationships with clients and creators, ensuring smooth collaboration and optimized performance for every campaign.
Dep Manager Marketing
Venkateshwar Group of Hospitals
09.2024 - 01.2025
- Managed day-to-day creative processes, from concept to execution, ensuring high-quality deliverables within tight timelines.
- Fostered strong relationships with clients and creators, ensuring smooth collaboration and optimized performance for every campaign.
- Analyzed marketing data to identify trends and develop insights that informed future marketing decisions.
- Collaborated with marketing team to launch a successful digital marketing campaign that increased website traffic by 50%.
Marketing Manager
Vertex Group
09.2023 - 08.2024
- Developed and implemented an automated marketing analytics dashboard that provided real-time insights into marketing performance.
- Created, developed, and maintained a marketing plan that resulted in a 70% increase in sales and a 50% decrease in marketing costs.
- Worked with MSME Forum India, Embassy of New Zealand and High Commission Of Canada for public relations and media outreach.
- Worked in geographies like Africa, UAE and Canada for Exhibitions and Events.
- Conducted C level conferences for industry leaders.
- Worked with departments across the company, including marketing and project management, in developing new ideas, initiatives, products, and services.
Assistant Manager Marketing (Influencer Marketing)
Iplix, Viral at Pitch
01.2023 - 09.2023
- Successfully managed and coordinated high-impact influencer marketing campaigns for industry giants like Coca-Cola, Thumbs Up, ITC, Mercedes, Audi, VLCC, Marks & Spencer, Tata Trent, PnG, and Voltas.
- Tech Clients like Microsoft. Did gaming laptop campaign with HP.
- Worked on projects with Lexus, Forrest Essentials, TATA Motors.
- Developed and implemented strategic influencer partnerships to maximize brand awareness, drive engagement, and fuel customer acquisition, leading to significant revenue growth.
- Led cross-functional teams to ensure seamless campaign execution and project delivery, fostering strong relationships with key stakeholders.
- Leveraged exceptional communication and negotiation skills to cultivate collaborations with top-tier influencers and industry players.
- Monitored performance and conducted data analysis to optimize campaigns, achieving desired results.
Senior Associate
EY GDS
09.2022 - 01.2023
- Led a 10-person team at EY GDS, optimizing staffing and utilization across projects.
- Boosted project delivery success rates and streamlined operations through innovative WFM strategies and tools.
- Maximized brand exposure and campaign ROI by aligning staffing with marketing objectives.
- Increased customer engagement through efficient resource allocation and targeted marketing initiatives.
- Mastered collaboration, working closely with stakeholders to ensure successful project delivery and high client satisfaction.
- Demonstrated expertise in both WFM and marketing, delivering measurable results for multiple brands.
- Conducted comprehensive market research and analysis, uncovering trends, competitor strategies, and customer insights to fuel informed marketing decisions.
Marketing and RM Analyst
KPMG (KGS)
01.2021 - 09.2022
- Assisted in crafting and executing data-driven marketing strategies aligned with KPMG's business objectives, propelling growth and success.
- Monitored key performance indicators (KPIs) and marketing/operations metrics, ensuring accountability and optimizing campaign performance.
- Prepared compelling reports and presentations, effectively communicating research findings and providing actionable recommendations that fueled strategic decision-making.
- Identified and implemented effective solutions to streamline marketing processes and workflows, boosting efficiency and maximizing resources.
- Successfully managed multiple marketing campaigns for Wedding Wire India, resulting in increased brand awareness, lead generation, and revenue growth.
Marketing and Operations Associate
The Knott Worldwide
11.2020 - 01.2021
- Developed and executed innovative marketing strategies to enhance brand visibility and drive engagement.
- Managed end-to-end execution of multi-channel advertising campaigns, ensuring alignment with brand objectives.
- Collaborated with influencers and key opinion leaders to amplify brand messaging and foster customer loyalty.
- Organized and facilitated marketing events and exhibitions, enhancing customer interaction and brand presence.
- Analyzed market trends and consumer insights to inform marketing initiatives and improve campaign effectiveness.
Marketing and Project Associate
Allan Lloyds Pvt Ltd
03.2019 - 11.2019
- Efficiently allocated budgets and resources, ensuring successful project delivery and maximizing return on investment.
- Improved customer satisfaction by implementing strategies to enhance the overall customer experience.
- Utilized strong analytical skills to leverage data insights and inform marketing strategies, driving targeted and effective campaigns.
- Built and maintained strong relationships with clients and stakeholders, fostering collaboration and achieving mutual business objectives.
- Contributed to the growth of The Knott Worldwide by implementing efficient operations processes and optimizing resource utilization.
- Experienced marketing and project associate focused on the Europe region at Allan Lloyds Pvt Ltd.
- Collaborated with industry leaders like Mercedes, Mazda, MTL, Microsoft, Google, and other high-profile companies.
- Managed diverse projects in sectors such as branding, product launches, and marketing campaigns.
- Consistently delivered projects on time and within budget, leveraging project management expertise and analytical skills.
- Built strong relationships with clients and stakeholders, driving successful outcomes and contributing to business growth.
Education
SGTB Khalsa College
12.2019
Skills
- Brand Awareness
- Brand Management
- Influencer Marketing
- Exhibitions
- Event Management
- Management of Marketing
- Communication Skills
- Public Relations
- Advertising Campaigns
- Marketing
Timeline
Creative Producer
Hypp- Mensa/RPSG
01.2025 - Current
Dep Manager Marketing
Venkateshwar Group of Hospitals
09.2024 - 01.2025
Marketing Manager
Vertex Group
09.2023 - 08.2024
Assistant Manager Marketing (Influencer Marketing)
Iplix, Viral at Pitch
01.2023 - 09.2023
Senior Associate
EY GDS
09.2022 - 01.2023
Marketing and RM Analyst
KPMG (KGS)
01.2021 - 09.2022
Marketing and Operations Associate
The Knott Worldwide
11.2020 - 01.2021
Marketing and Project Associate
Allan Lloyds Pvt Ltd
03.2019 - 11.2019
SGTB Khalsa College
Similar Profiles
Prabhnoor SahniPrabhnoor Sahni
Creative Producer at Hypp- Mensa/RPSGCreative Producer at Hypp- Mensa/RPSG
Manish GusainManish Gusain
Senior Video Editor at Mensa Brands Team HYPPSenior Video Editor at Mensa Brands Team HYPP
Prateek JainPrateek Jain
Artist Manager at HYPP MediaArtist Manager at HYPP Media
COURTNEY PRATTCOURTNEY PRATT
Creative Producer at ExplainlyCreative Producer at Explainly
Nancy MercadoNancy Mercado
Creative Producer at Warner Bros Discovery, MaxCreative Producer at Warner Bros Discovery, Max