Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Generic
Prabhjyot Singh

Prabhjyot Singh

Head of Growth, Performance Marketing & Digital Marketing
New Delhi

Summary

In 17 Years of experience in digital marketing, marketing, growth & leadership roles, consistently delivered tangible results by developing and executing innovative marketing strategies. Focused on maximizing revenue by identifying untapped market opportunities and implementing targeted marketing initiatives. I have been passionate about building and growing digital ventures that disrupt industries and captivate audiences.

I played a pivotal role in the launch and growth of several e-commerce startups, where I spearheaded strategic initiatives to acquire customers, drive sales, and optimise user experiences. By leveraging a combination of data-driven insights, market research, and creative marketing strategies I have successfully opened new sales channels, including e-commerce platforms, strategic partnerships, market expansions, which have contributed to significant revenue increases.

One of my key strengths lies in my ability to drive digital marketing growth and harness the power of digital channels to reach and engage target audiences effectively. I have led digital transformation initiatives, leveraging cutting-edge technology and data analytics to optimise marketing performance and drive measurable results.

Overview

17
17
years of professional experience
3
3
years of post-secondary education
1
1
Language

Work History

Head of Growth

Qarmatek Services Pvt Ltd
Ahmedabad
01.2021 - Current
  • Increased Revenue by 20X in just 2 Years
  • Leading new initiatives to increase revenue, expanding market share, and driving customer acquisition and retention.
  • Lead cross-functional teams to drive customer acquisition, retention, and revenue growth.
  • Analyze market trends, customer behavior, and competitor activities to identify opportunities for growth.
  • Establish and track key performance indicators (KPIs) to measure effectiveness of growth strategies and initiatives.
  • Identify new market segments, channels, and partnerships to drive expansion opportunities.
  • Optimize customer acquisition channels, conversion funnels, and user journeys to maximize ROI.
  • Build and manage relationships with external partners, agencies, and vendors to support growth initiatives.

Chief Marketing Officer

Sai Mehar Media
05.2020 - 01.2021
  • Developing Digital Marketing Strategies to accelerate growth for youtube channel
  • Making Strategies and operational planning for marketing, messaging, and go-to-market plans for programs, partnerships, content, events and more.

GM - Digital Marketing

ShowBox Music TV Channel / Epic TV Networks Pvt Ltd (IN10 Media)
08.2018 - 05.2020
  • Developing Digital Marketing Strategies to accelerate growth of Music channel
  • Performance Marketing Strategies to generate reach
  • Media Planning and Budgets allocation for Launch campaign of ShowBox Music TV Channel.

AGM - Digital Marketing

PTC Network (G Next Media Pvt Ltd)
01.2018 - 08.2018
  • Handling the entire Digital Marketing Division
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

Head - Digital Marketing

TappMe.com (Zaadoo Services Pvt. Ltd.)
10.2016 - 12.2017
  • Responsible for leading digital marketing strategy to drive brand awareness, customer acquisition, and revenue growth.
  • Oversee team of digital marketing professionals and collaborate with cross-functional teams to develop and execute effective digital campaigns and initiatives.

Head - Digital Marketing

ShopMate Pvt. Ltd
11.2015 - 10.2016
  • Plan, execute, and finalize projects within triple constraints of delivering on time, within budget and scope objectives, including acquiring resources and coordinating efforts of team members in order to deliver projects according to plan.

Manager

Shahid Group
04.2013 - 07.2015
  • Responsible for projects deliveries with onsite client engagement executives, agency's management & production PMs
  • Redefined processes for Risk reporting, Change Management, Quality Control, achieved high level of Coding standards & Project planning.

Team Leader - Software

Quasar Media Pvt Ltd.
03.2009 - 03.2012
  • Handling Nokia's APAC (ASIA Pacific) Region
  • Responsible for getting the team meet its deliverables, Designing Workflow (End-to-End), Tracking mechanisms & Knowledge bank along with Solutions Identification and act as a SPOC (single point of contact) for all the clients in APAC region.

Team Leader: Gaming - Digital Production

Ishir Infotech Pvt Ltd.
11.2006 - 03.2009
  • Analysis: - Study client specifications as well as interacting with clients on daily basis in order to check out exact requirements for projects, and track scope changes
  • Resource Allocations: - Allocating resources as per need of projects with resource expertise.

Education

PGDM (Marketing and Operations) -

IMT
Ghaziabad

B.Sc (Gen) -

Delhi University
New Delhi
06.2001 - 05.2004

12th (Science) - undefined

C.B.S.E

10th -

C.B.S.E

Skills

Branding

undefined

Accomplishments

  • Achieved 20X Growth through strategic planning and executive of marketing plans.
  • Generated 14X ROAS consistently for the high value products.
  • Successfully launched multiple e-commerce startups generating millions of revenue.
  • Predictive modeling of sales on Amazon platform.
  • Developed a unique business intelligence solution to meet complex requirements.
  • Developed PAN India footprints for the distributions.
  • Supervised Digital Marketing, Technology, User Experience teams.

Software

Google Spreadsheet

Microsoft Excel

Photoshop

Powerpoint Presentations

Wordpress

Google Analytics

Facebook Ads Manager

Timeline

Head of Growth

Qarmatek Services Pvt Ltd
01.2021 - Current

Chief Marketing Officer

Sai Mehar Media
05.2020 - 01.2021

GM - Digital Marketing

ShowBox Music TV Channel / Epic TV Networks Pvt Ltd (IN10 Media)
08.2018 - 05.2020

AGM - Digital Marketing

PTC Network (G Next Media Pvt Ltd)
01.2018 - 08.2018

Head - Digital Marketing

TappMe.com (Zaadoo Services Pvt. Ltd.)
10.2016 - 12.2017

Head - Digital Marketing

ShopMate Pvt. Ltd
11.2015 - 10.2016

Manager

Shahid Group
04.2013 - 07.2015

Team Leader - Software

Quasar Media Pvt Ltd.
03.2009 - 03.2012

Team Leader: Gaming - Digital Production

Ishir Infotech Pvt Ltd.
11.2006 - 03.2009

B.Sc (Gen) -

Delhi University
06.2001 - 05.2004

PGDM (Marketing and Operations) -

IMT

12th (Science) - undefined

C.B.S.E

10th -

C.B.S.E
Prabhjyot SinghHead of Growth, Performance Marketing & Digital Marketing