PRABHNOOR KAUR SAHNI
Delhi
Summary
Dynamic Marketing Leader with 6+ years of experience delivering high-ROI campaigns across the Alco-Bev, FMCG, and Automotive sectors. Expert in bridging creative vision with data-driven performance, having spearheaded global strategies for Audi, Mercedes, and Mazda Europe, and managed large-scale Alco-Bev campaigns through MixItUpWithMendi. Proven success in creative execution, including writing high-conversion ads for Sprite and Dabur, and directing influencer partnerships for HUL brands. A strategic collaborator with internal teams at Meta and Snapchat, specialized in utilizing platform-native reach and top-tier PR frameworks to scale brand presence and consistently exceed ROI targets
Overview
7
7
years of professional experience
Work History
Creative Producer & Marketing Head
Hypp-RPSG
Delhi
01.2025 - Current
- Spearheaded strategic collaborations with internal teams at Meta and Snapchat to leverage alpha/beta features and maximize platform-native reach for brand campaigns.
- Managed high-level relationships with top-tier PR agencies to synchronize influencer storytelling with broader earn-media objectives and brand sentiment goals.
- Lead IP creation and in-house conceptual development, managing campaign execution for marquee brands in F&B, Automotive, and Beauty.
- Orchestrate partnerships with top creators including Ashish Sharma, Diksha Rawat, and Vishnu Kaushal to ensure brand alignment and measurable results.
- Direct overall social media strategy and content planning while optimizing workflows to ensure high-quality digital outputs.
Deputy Manager Marketing
Venkateshwar Group of Hospitals
Delhi
09.2024 - 01.2025
- Successfully launched a digital marketing initiative that increased website traffic by 50%.
- Leveraged data analysis to optimize campaign performance in high-pressure, deadline-driven environments.
Manager Marketing
Vertex Group
Delhi
09.2023 - 09.2024
- Delivered a 70% increase in sales and a 50% reduction in marketing costs by building a custom marketing analytics dashboard.
- Expanded brand presence across Africa, UAE, and Canada by collaborating with MSME Forum India and the High Commission of Canada.
Assistant Manager Marketing
Iplix & Viral Pitch
Delhi
01.2023 - 09.2023
- Directed multi-channel influencer campaigns for premier brands like Coca-Cola, Thumbs Up, Mercedes, and P&G, consistently achieving 3x ROI.
- Managed tech-giant partnerships (Microsoft, HP) through rigorous performance analysis and stakeholder management.
Senior Associate
EY GDS
Delhi
09.2022 - 01.2023
- Led a core team of 10 to optimize project staffing and workforce management for global clients.
- Innovated resource management strategies to improve ROI and customer engagement across cross-functional teams.
Marketing & RM Analyst
KPMG - KGS
Delhi
01.2021 - 09.2022
- Executed data-driven strategies and reported on KPIs to ensure process optimization and accountability.
- Managed marketing for Wedding Wire India, significantly boosting brand awareness and lead quality.
Marketing & Project Analyst
Allan Lloyds
Delhi
04.2019 - 10.2021
- Delivered branding and product launches for Mazda Europe, Google, and Mercedes across the European market.
- Maintained strict project timelines and budget adherence through superior analytical skills.
Education
Bachelor of Science - Computer Science
SGTB Khalsa College, University of Delhi
Delhi01.2019
High School Diploma -
Holy Child Sr Sec School
Delhi05-2016
Skills
- Global Go-to-Market (GTM)
- Influencer ROI Optimization
- IP Creation
- Event & Experiential Marketing
- AI Prompt Engineering for Content
- Google Analytics
- Meta Ads
- Sprinklr
- CreatorIQ
- CRM Analytics
- Cross-functional Team Management
- Stakeholder Relations
- Multi-market Brand Growth
Personal Information
Title: Creative Producer | Influencer Marketing Strategist | AI-Augmented Marketer
Core Competencies
Global Go-to-Market (GTM), Influencer ROI Optimization, IP Creation, Event & Experiential Marketing, AI Prompt Engineering for Content, Google Analytics, Meta Ads, Sprinklr, CreatorIQ, CRM Analytics, Cross-functional Team Management, Stakeholder Relations, Multi-market Brand Growth
Timeline
Creative Producer & Marketing Head
Hypp-RPSG
01.2025 - Current
Deputy Manager Marketing
Venkateshwar Group of Hospitals
09.2024 - 01.2025
Manager Marketing
Vertex Group
09.2023 - 09.2024
Assistant Manager Marketing
Iplix & Viral Pitch
01.2023 - 09.2023
Senior Associate
EY GDS
09.2022 - 01.2023
Marketing & RM Analyst
KPMG - KGS
01.2021 - 09.2022
Marketing & Project Analyst
Allan Lloyds
04.2019 - 10.2021
Bachelor of Science - Computer Science
SGTB Khalsa College, University of Delhi
High School Diploma -
Holy Child Sr Sec School