Summary
Overview
Work History
Education
Skills
Certification
Software
Languages
Timeline
Generic
Prabhu Elumalai

Prabhu Elumalai

Retail Business Operations Manager
Chennai

Summary

Goal-oriented manager with distinguished experience in automobile industries and proven leadership abilities. Expert in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent.

Overview

16
16
years of professional experience
4
4
years of post-secondary education
2
2
Certifications

Work History

Retail Store Manager

Self-employeed
04.2023 - Current
  • Created online market place to my family business that caters essential supplies across neighborhood area.
  • Completed Google Digital Marketing & E-Commerce & Google Data Analytics course through online.
  • Developed strong vendor relationships to ensure timely delivery of products while negotiating favorable terms for payments or discounts on bulk purchases.
  • Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
  • Managed inventory control, cash control, and store opening and closing procedures.
  • Interacted well with customers to build connections and nurture relationships.

Retail Business Operations Manager

Ford India Private Limited
11.2015 - 03.2023
  • Spearheading the authorized Dealer Channel & retaining dealer interest in added value commodities (Brake, Tyre & Battery) in order to achieve a business target of INR 700 million+ annually
  • Dealer visits & gives final opinion on new service sites, filters leads from RSM for further development, anchors the relationship with local dealer representative
  • Maintained Dealership business plans, sales tracking and reporting plans, and inventory management and marketing
  • Monitored and evaluated BTB (Brake, Tires & Brake Pad) programs and activities to measure effectiveness and recommend improvements
  • Helped develop opportunities of seasonal campaigns and marketing programs to achieve retail needs and maximize sell-through
  • Analyzed and reported on key performance metrics to senior management.
  • Negotiated contracts with vendors and suppliers to obtain best pricing and terms
  • Developed and maintained relationships with external vendors and suppliers
  • Key Achievements - Sales & Business Development Begins with 2 Pilot dealers & penetrated ‘BTB' focus through launching 102 retail outlets successfully by 2014
  • ATW Revenue increased per RO at 36% & 79% in 2014 & 2015 respectively.

Retail Marketing Manager

Ford India Private Limited
11.2012 - 10.2015
  • Monitored and evaluated BTB Focus (Battery, Tires & Brake Pad) led programs and activities to measure effectiveness and recommend improvements.
  • Managed team of 8 retail marketing executives and consistently achieved high sales targets.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.

Fleet Account Manager

Michelin India Private Limited
06.2010 - 06.2012
  • Created and delivered presentations for key sales customers and prospects
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases
  • Coordinated development of sales objectives, strategies, advertising and promotional programs
  • Key Achievements - Sales revenue rose to 18% on 2010-11 i.e.2 million per annum
  • Implemented systems and procedures to increase sales.
  • Signed two major long-term contracts to upgrade premium service point worth 4 million per annum.

Business Development Officer

Kris Flexi Packs Private Limited
01.2009 - 05.2010
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Kept meticulous client notes and updated account information in company databases
  • Fielded customer complaints and facilitated negotiations, resolving issues and reaching mutual conclusions.
  • Achieved growth through selling LPDE/PP poly bags solutions to Automobile and FMCG clients and increased revenue by 30 million per annum.

Education

PGDM - International Business Management

Singapore Institute Of Commerce
06.2007 - 12.2008

Bachelor of Science - Statistics

Presidency College
05.2001 - 01.2004

Skills

Process Improvement

Business Planning

Business Development

Performance Monitoring

Coaching and Mentoring

Marketing Strategies

Driven Work Ethic

Sales Strategy Development

Process Improvement strategies

Retail Operations

Customer Service

Certification

2023-11 Google Digital Marketing and E-Commerce - Coursera Online - 6 Months

Software

Tableau

Spreadsheets

Languages

Tamil

English

Hindi

Telugu

Malayalam

Timeline

Retail Store Manager

Self-employeed
04.2023 - Current

Retail Business Operations Manager

Ford India Private Limited
11.2015 - 03.2023

Retail Marketing Manager

Ford India Private Limited
11.2012 - 10.2015

Fleet Account Manager

Michelin India Private Limited
06.2010 - 06.2012

Business Development Officer

Kris Flexi Packs Private Limited
01.2009 - 05.2010

PGDM - International Business Management

Singapore Institute Of Commerce
06.2007 - 12.2008

Bachelor of Science - Statistics

Presidency College
05.2001 - 01.2004

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Prabhu ElumalaiRetail Business Operations Manager