Prabhu G S

• KAM - Handling Axis lender both Cards & Retail in Digital collections.
• Responsible for ODBC portfolio - HDFC, ICICI, MV, TVS driving via Automated channels
• Bridge between Business team, product team & Marketing team.
• Understanding user pain points and aligning them with business needs, proposing product features & convey business requirement to product team.
• Analyze business performance and act on the requirements convey the needs to marketing team, Periodical review with the marketing team on performance targets vs actual and ensure they meet the targets.
• Ensuring business is leveraging its marketing and sales channels to their fullest potential, to drive growth and meet business objectives, envision & execute strategy for growth for Subscription & Digital collection business
• Improve the performance of marketing channels to promote products and services.
• Responsible for analyzing and optimizing each channel to ensure it is effectively reaching the target audience and generating the desired results
• Planing Logins for Subscription business & Digital collection Driving logins via multiple strategies
• Developing and implementing strategies to optimize each channel, such as targeting, messaging, and creative
• Measuring and analyzing the performance of each channel to identify areas for improvement
• Co-ordinate between internal stake holders for effective solutions
• Analyzing channel performance-analyze data and metrics to determine which channels are driving the most revenue or engagement and identify areas for improvement.

Achievements

• Scaled up BAU revenues by 33% within the contribution guardrails over a period of 6 months.
• Responsible for B2B reseller engagement go-live bringing in 3% of revenues at no additional cost.
• Gathered feedback through drop-off forms, callbacks & polls of over 50 users to create a new subscription product for all.
• Introduced pre-approved offers, app promotion & personalized pages; m-o-m growth of 8%
• Owned requirements from assisted, PA, STP, API integration, Design requests & key KPI metrics for different segments.
• Introduced drop-off connect calls & click to calls at various stages of the journey; increased yield for assisted channel by 75 basis points
• Setup daily IVR for customers which has brought 4% increase in overall conversions.
• Setup Gallbox WhatsApp chatbots for subscription service, which had brought 7% increase in engagement rate & 2% in conversions.

• Worked for a Middle east clients to deliver geo fencing enabled attendance software solutions that enabled them to track live tracking, performance & enhance productivity
• Continuous integration of new workflows & updates in different releases as per client requirements
• Lead generation, lead conversion, CRO optimization for clients.