Prabhu T
Coimbatore
Summary
Regional Sales Leader with 24+ years of experience specializing in building and scaling dealer-driven businesses across Tamil Nadu and South India. Proven expert in direct sales and distribution models, including dealer/distributor expansion, "Ready-Stock" van sales operations, and DMS-led execution. Highly skilled in rural, semi-urban and Urban market penetration, delivering sustained growth in competitive environments.
Overview
24
24
years of professional experience
Work History
Senior Business Manager / Distribution Head
Dhanuka Agritech Ltd.
04.2022 - 06.2025
- Successfully onboarded over 2,800 retailers through a structured distributor network, managing regional operations across Tamil Nadu and South Karnataka.
- Pioneered the 'Ready Stock / Van Sales' model, delivering a 20% CAGR over a 4-year period.
- Deployed the DMS auto-replenishment system to enhance secondary sales visibility and inventory management.
- Collaborated with supply chain teams to optimize service levels and minimize stock-outs.
- Expanded rural and semi-urban coverage through newly developed beat plans in Tier 2 and Tier 3 markets.
Senior Manager – Sales & Distribution
Reliance Jio
Chennai
11.2019 - 04.2022
- Achieved and maintained the #1 position in PIPO (Port-In Port-Out) performance.
- Led direct sales and channel strategy across retail, fiber, and mobile segments.
- Strengthened retailer acquisition and field execution discipline across the region.
Area Sales Manager
Idea cellular Limited
Chennai
10.2016 - 11.2018
Cluster Head (Senior Level)
Reliance Communications
Chennai
09.2015 - 10.2016
- Launched 6 exclusive brand showrooms to strengthen retail presence.
- Spearheaded rural activation across 40 villages, resulting in 1,200 bundled activations in 3 days.
Area Sales Manager (Promoted to Senior Manager)
Idea Cellular Ltd.
Pondicherry & Chennai
03.2010 - 08.2015
- Launched new districts and reached the #4 market position within just 15 months.
- Improved company market ranking from 4th to 3rd through focused dealer execution and partner engagement.
- Completed Six Sigma Green Belt and Black Belt projects to streamline distribution processes.
Area Sales Manager – Handsets
LG Electronics Pvt. Ltd.
Tamil Nadu & Kerala
01.2008 - 02.2010
- Increased market share from 1.1% to 5.6% by identifying and appointing high-performing distributors.
- Managed a comprehensive statewide dealer network to drive consistent volume growth.
Channel Sales Manager
Reliance Communications
Chennai
12.2006 - 01.2008
- Ranked Best Performer of the Year (FY 2006–07) in the region.
- Developed and executed plans and action items to boost channel partner revenue and cultivated close business relationships with partners, leading to increased loyalty and retention.
Sales Executive
Godrej Consumer Products Ltd.
Chennai
08.2001 - 11.2006
- Awarded 'Best Field Officer – TN' and 'Best Field Officer of the Year'.
- Led the first territory to implement the DMS auto-replenishment system.
Education
B.A. - Sociology
University of Madras
New College ChennaiMBA -
IIBMS
MaharashtraSkills
- Strategic Growth
- Dealer & Distributor Network Expansion
- Market Expansion in Tier 2 & Tier 3 Cities
- Operational Excellence
- Pricing
- Schemes & Margin Discipline
- Credit Control & Receivables
- Supply and demand coordination
- Execution & Tech
- DMS / Auto-Replenishment Systems
- Van Sales / Ready Stock Model
- Inventory management
- Team Leadership & Field Execution
- Channel Sales Management
Languages
- Tamil (Native) / English (Fluent) / Telugu (Spoken). Malayalam / Kannada (Basic)
Timeline
Senior Business Manager / Distribution Head
Dhanuka Agritech Ltd.
04.2022 - 06.2025
Senior Manager – Sales & Distribution
Reliance Jio
11.2019 - 04.2022
Area Sales Manager
Idea cellular Limited
10.2016 - 11.2018
Cluster Head (Senior Level)
Reliance Communications
09.2015 - 10.2016
Area Sales Manager (Promoted to Senior Manager)
Idea Cellular Ltd.
03.2010 - 08.2015
Area Sales Manager – Handsets
LG Electronics Pvt. Ltd.
01.2008 - 02.2010
Channel Sales Manager
Reliance Communications
12.2006 - 01.2008
Sales Executive
Godrej Consumer Products Ltd.
08.2001 - 11.2006
B.A. - Sociology
University of Madras
MBA -
IIBMS