It’s been a wonderful journey so far. Always learning and implementing new ideas to keep improving the ongoing process of changing the way we handle things at Social Media. Never believing that this can be the forever best as the things change rapidly and we have to keep thinking of new innovative ways in which we can improve the customer’s experience on Social Media. Only change is the forever Constant
Overview
9
9
years of professional experience
Work History
Manager - Social Media (Customer Experience) ORM
InterGlobe Aviation (IndiGo)
02.2025 - Current
Managing IndiGo’s Social media channels (Twitter, Facebook, Instagram, Linkedin, Tripadvisor, Playstore, etc.)
Deciding and Posting various Social Media Posts so as to ensure customer social interaction and taking customer insights for the same
Brand reputation (ORM) - Have worked upon ways to improve the customer satisfaction points on Social media. Maintaining Customer interaction and improving creative response repositories
Customer experience - Enhancing Customer experience at various levels so as to improve the overall brand reputation online and offline as well
Enhancing customer experience at all Social Media contact points enriching a long-term customer retention
NPS performance and growth - monitoring the brand’s NPS score and analysing the points which went wrong and on how to improve the same.
Managing a team of social media experts for smooth customer handling on Social Media
Social Listening - Monitoring brand’s performance via various Social media tools and analysing any data point spikes which may lead to brand damage and coming up with resolutions which can be incorporated in future to avoid such instances
Ensuring Team’s and any third party agency’s KPIs are met within the stipulated time. Guiding Team across various sensitive queries
Handling Influential customers / Government officials, to ensure minimal brand damage and a positive turnaround
Daily, weekly and monthly productivity and individual performance reports for team are cascaded to Leadership.
Ensuring any critical point is highlighted on a real-time basis which may hinder the brand reputation
Making weekly and monthly dashboards for inflow, First Response Time and explaining the data spikes (if any)
Highlighting any sensitive cases and what did we do on the same. Explaining the positive turnaround for such cases
Data analysis - working on raw data dumps and matching with the system. Analysing the current FRT along with the TRT and inflow
Analysing Team strength requirements and any other peculiar team management requirements
Analysing positive and negative sentiments through various CRM and Social media listening tools such as BRANDWATCH, KonnectInsights, OneDirect and Salesforce. Preparing a weekly/monthly report on the same
Task Force Project: Creating Better Customer Experience to ensure continuous improvement on the NPS score pan India for Inflight Services (IFS) & Airport Operations and Customer Services (AOCS) - I was a key player in this task force to enhance the customer experience and thereby improving the NET PROMOTER SCORE
NPS Score - Monitoring NPS score for the brand and coming up with new ideas to ensure our detractors are moved to promoters end
Competitive brand analysis - Analysing new market trends and studying their positive/negative sentiment trends. Preparing a competitive reports on various performance points
Have studied many Indian and International Airlines on various data points to analyse market standards
Preparing Team Rosters, managing any professional query and assisting new joiners in their team engrossing for a long term professional career
Taking Feedback sessions, sharing individual feedbacks and monitoring their day to day performance to ensure everyone meets their KPIs.
Supervised day-to-day operations to meet performance, quality and service expectations.
Mentored team members to enhance professional development and accountability in workplace.
Streamlined and monitored quality programs to alleviate Process and overall customer handling.
Learned and adapted quickly to new technology and software applications.
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.
Call Centre Employee Management:
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Led a team of call center agents, enhancing performance and professional growth.
Achieved improvement in key performance metrics through effective monitoring and coaching.
Streamlined operations, reducing call handling time through process improvements.
Developed strategies that increased customer satisfaction scores.
Assistant Manager - Social Media CX ORM || DX SL
InterGlobe Aviation (IndiGo)
04.2023 - 02.2025
Social Media || Customer Experience || ORM (Online Reputation Management || Social Listening and Data Analytics
Analysed media coverage and social media analytics to measure the success of campaigns and adjust strategies accordingly
Monitored customer feedback on social media and other platforms to identify potential issues and customer sentiment
Analysed data from various social media platforms to identify trends and customer insights, resulting in improved customer experience.
Leveraged data and analytics to identify areas of improvement and increase operational efficiency
Senior Executive - Social Media ORM || CX
InterGlobe Aviation (IndiGo)
10.2021 - 04.2023
Implemented customer service protocols across social media platforms to ensure a positive customer experience.
Monitored customer feedback on social media and other platforms to identify potential issues and customer sentiment.
Executive - Social Media (Customer Experience) ORM
InterGlobe Aviation (IndiGo)
02.2020 - 10.2021
Analyzed data from various social media platforms to identify trends and customer insights, resulting in improved customer experience
Monitored customer feedback on social media and online forums, responding to inquiries and complaints in a timely manner.
Social Media Executive
InterGlobe Aviation
07.2018 - 07.2019
Handling various social media queries
Becoming the brand voice on social media channels
Interactive communication resulting in customer satisfaction and retention
Calling various high profile customers to ensure minimal brand damage to a positive turnaround
Highlighting any viral/sensitive tweet/post related to brand image to Seniors/stakeholders so that proper actions can be taken in a timely manner to avoid any negative repercussions
Ensuring every customer query is handled without a miss.
Process Associate
Interglobe Technologies
07.2017 - 07.2018
Working for IndiGo’s Social media process and got promoted to IndiGo’s payroll after a successful year
Handling customer queries on various social media handles
Ensuring quality response from brand’s end are met.
Customer Support Executive
Mantec Consultants Pvt. Ltd
02.2016 - 07.2017
US third party collections process
B2B product support
Have gained high negotiation skills
Education
Bachelor's degree - Civil Engineering Technology
Kurukshetra University
Kurukshetra, Haryana
06.2020
12th - Science
K.C. Public School (CBSE
Jammu, Jammu, Kashmir
04.2012
10th - Science
K.C. Public School (CBSE
Jammu, Jammu, Kashmir
04.2010
Skills
Social Media Management
ORM - Online Reputation Management
Social Listening
Data Analysis
Competition Analysis
Data Reporting
Customer Experience
Customer retention
Customer relationship management
Corporate - Commercial
Team management
Microsoft Office
Excel - Proficient
Navitaire - Proficient
Skyspeed - Proficient
Utilities - Proficient
Engineering Skills
Operating System Proficient
Communication skills
Accomplishments
6E NPS TaskForce:
Creating Better Customer Experience to ensure continuous improvement on the NPS score pan India for Inflight Service (IFS) & Airport Operations and Customer Services (AOCS)
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Punjabi
Bilingual or Proficient (C2)
Timeline
Manager - Social Media (Customer Experience) ORM
InterGlobe Aviation (IndiGo)
02.2025 - Current
Assistant Manager - Social Media CX ORM || DX SL
InterGlobe Aviation (IndiGo)
04.2023 - 02.2025
Senior Executive - Social Media ORM || CX
InterGlobe Aviation (IndiGo)
10.2021 - 04.2023
Executive - Social Media (Customer Experience) ORM
InterGlobe Aviation (IndiGo)
02.2020 - 10.2021
Social Media Executive
InterGlobe Aviation
07.2018 - 07.2019
Process Associate
Interglobe Technologies
07.2017 - 07.2018
Customer Support Executive
Mantec Consultants Pvt. Ltd
02.2016 - 07.2017
Bachelor's degree - Civil Engineering Technology
Kurukshetra University
12th - Science
K.C. Public School (CBSE
10th - Science
K.C. Public School (CBSE
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