Prabir Basu
Kolkata
Summary
Seasoned professional with over 17 years of experience in senior management, driving operational excellence and team success within the FMCG, Banking & Finance, Education management & Edtech industry. Demonstrated expertise in formulating and executing growth strategies, with a track record of scaling businesses and expanding market share through innovative go-to-market strategies. Adept in P&L management and budget oversight, consistently delivering profitable outcomes and reducing costs by 7-8% through strategic cost optimizations. Skilled in market analysis and competitive strategy, successfully launching products and services in new and existing markets to maximize revenue and brand presence. Excelled in building and maintaining strong relationships with key stakeholders, channel partners, and clients to secure and grow business ventures. Proven ability to lead and motivate multi-cultural teams of over 130 professionals, fostering an environment of growth, efficiency, and high performance. Streamlined operations and supply chain management to enhance efficiency, reduce costs, and ensure compliance with legal and regulatory standards. Experienced in navigating diverse business environments and adapting strategies to meet regional business goals and cultural nuances.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Founder
Lab & Herb Skincare
09.2022 - Current
- Conducting comprehensive market, competitor, and marketing mix analysis to inform the strategic development and launch of Lab & Herb Skincare, a new skincare brand
- Crafting and continuously refining the mission and vision of the brand to align with industry standards and consumer expectations in the skincare market
- Leading product research and development efforts to ensure alignment with the brand's narrative, focusing on the principles of Saleability, Scalability, and Sustainability
- Negotiating with investors, banks, and other financial institutions to secure critical funding needed to fuel business growth and product development
- Assembling and managing a dynamic team dedicated to realizing the brand’s vision and achieving breakthrough performance in a competitive landscape
- Providing strategic inputs to drive sustainable revenue growth, achieving a notable peak annual turnover of INR 25 lakhs
- Proactively monitoring market trends and consumer demands to adapt strategies aimed at expanding market share and meeting revenue objectives
- Leading the implementation of commercial strategies in emerging markets, meticulously determining product offerings, pricing, and distribution channels to maximize profits and customer retention
- Implementing a robust multi-channel go-to-market strategy, enhancing brand presence through our website, major e-commerce platforms like Amazon and Flipkart, and partnerships with skin clinics and dermatologists
- Directing brand positioning and marketing initiatives to ensure coherent messaging and competitive differentiation within the market
- Streamlining operational processes, including supply chain and inventory management, to optimize efficiency and reduce costs
- Ensuring strict compliance with legal and regulatory standards by collaborating with legal advisors to navigate legal complexities and mitigate risks
Business Head
Hamstech
11.2021 - 08.2022
- Led a diverse team of over 130 professionals, overseeing sales, marketing, and digital marketing initiatives to achieve strategic business goals
- Developed and executed regional sales plans that aligned with corporate objectives, significantly boosting ROI and customer retention levels
- Negotiated with investors and financial entities to secure funding and investments, contributing to sustained revenue growth and business expansion
- Pioneered the adoption of innovative business processes and policies, enhancing operational efficiency and strategic expansion across the organization
Area Manager – South & East
Ryan International School
12.2019 - 11.2021
- Administered B2B sales and formed strategic alliances with major corporations, boosting the sales of educational software and services
- Crafted and implemented comprehensive marketing and media strategies, enhancing brand visibility and engagement across multiple regions
- Ensured compliance with quality standards and regulatory requirements, enhancing operational integrity and client satisfaction
- Managed budget allocation, sales forecasting, and promotional activities to maximize reach and impact within the assigned territories
Branch Head
Aakash Educational Services Ltd
05.2019 - 11.2019
- Directed the branch's operations, focusing on business development and revenue generation through targeted sales strategies and client engagements
- Facilitated internal and external audits, implementing recommendations to uphold service quality and enhance client satisfaction
- Played a pivotal role in planning and executing 360-degree marketing campaigns, significantly improving the branch's market presence and audit ratings
National Relationship Manager – Captive Insurance Business (Pan India)
SREI
09.2011 - 05.2019
Relationship Manager - Wealth
IndusInd Bank
12.2010 - 08.2011
Relationship Manager - Preferred Banking
Standard Chartered Bank
05.2010 - 12.2010
Sales Manager – Premium Banking
HDFC Bank Ltd.
11.2009 - 05.2010
Manager - Client relations - Branch Banking
Kotak Mahindra Bank Ltd.
11.2007 - 01.2009
Management Trainee (Product Launch of Tetley Green Tea)
Tata Tea Ltd.
01.2007 - 03.2007
Education
Senior Management Program - undefined
IIM
Nagpur 01.2021 - 04.2022
MBA - Marketing
Alliance Business School
Bangalore 01.2005 - 04.2007
B.Com. (Hons.) - undefined
Calcutta University
Skills
Strategic Planning
Certification
Certified strategist in SEO, Content Marketing, PPC & Digital Analytics
Personal Information
- Date of Birth: 07/29/82
- Gender: Male
- Nationality: Indian
Training
- Insurance Seminars
- Mutual Fund Seminars
Majorachievements
- Entrepreneurial Initiative, Initiated and launched Essencuals, a fully bootstrapped skincare brand.
- Strategic Consultancy, Effectively addressed and managed strategic concerns for multiple entities, enhancing their business operations.
- Communication and Negotiation, Recognized as an exceptional communicator, adept at fostering organizational performance.
- Project and Strategy Leadership, Excelled as a Project and Strategy Manager, steering numerous complex projects to successful completion.
Timeline
Founder
Lab & Herb Skincare
09.2022 - Current
Business Head
Hamstech
11.2021 - 08.2022
Senior Management Program - undefined
IIM
01.2021 - 04.2022
Area Manager – South & East
Ryan International School
12.2019 - 11.2021
Branch Head
Aakash Educational Services Ltd
05.2019 - 11.2019
National Relationship Manager – Captive Insurance Business (Pan India)
SREI
09.2011 - 05.2019
Relationship Manager - Wealth
IndusInd Bank
12.2010 - 08.2011
Relationship Manager - Preferred Banking
Standard Chartered Bank
05.2010 - 12.2010
Sales Manager – Premium Banking
HDFC Bank Ltd.
11.2009 - 05.2010
Manager - Client relations - Branch Banking
Kotak Mahindra Bank Ltd.
11.2007 - 01.2009
Management Trainee (Product Launch of Tetley Green Tea)
Tata Tea Ltd.
01.2007 - 03.2007
MBA - Marketing
Alliance Business School
01.2005 - 04.2007
B.Com. (Hons.) - undefined
Calcutta University
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