Prabodhini Upadhyay
Ads Perf Specialist
Bengaluru
Summary
Versatile professional with expertise in digital advertising, procurement operations, and education. Skilled in optimizing Amazon Ads campaigns for performance and ROI, managing procurement operations, and driving cross-functional collaboration. Bilingual in French and English, with a proven ability to adapt and deliver results across diverse industries.
Overview
5
5
years of professional experience
Work History
Ads Performance Specialist
Amazon
12.2024 - Current
- Drive high-impact advertising strategies in partnership with Account Executives and brands across diverse verticals
- Create and optimize full-funnel Amazon Ad campaigns (Sponsored Products, Brands, Display, and Video) to maximize visibility and conversions
- Leverage data insights to refine targeting, bidding, and creatives, consistently improving campaign ROI and advertiser satisfaction
- Deliver tailored ad solutions aligned with business goals, contributing to scalable growth and long-term brand success
- Serve as a performance advisor, translating complex metrics into actionable recommendations for stakeholders
Senior Operations Associate, French
WNS
06.2024 - 11.2024
- Operated quality checks on procurement processes and deliverables
- Managed indirect procurement, including the evaluation and processing of shopping carts
- Collaborated with suppliers to ensure adherence to Airbus standards
- Analyzed procurement data to identify trends and optimize procurement strategies
- Supported contract negotiations and managing supplier relationships
- Coordinated with cross-functional teams to ensure alignment with business objectives
French Teacher
Lotus Valley International School
03.2020 - 05.2024
- Delivered engaging French instruction to middle and senior school students, driving language proficiency and intercultural understanding
- Led the French department as Subject Coordinator, managing curriculum planning and academic delivery across grade levels
- Mentored and supported a team of language teachers, fostering collaboration and teaching excellence
- Spearheaded language-based events, assessments, and co-curricular activities to enhance student engagement
- Represented the department in strategic academic reviews, contributing to curriculum innovation and results analysis
Education
BA(Hons.) - French Language, Lit. & Translation
Jawaharlal Nehru University
New Delhi 04.2001 -
Skills
Amazon Ads (Sponsored Products, Brands, Display, Video)
Campaign Optimization & Performance Analysis
Coupa (Procurement Operations)
Excel (Pivot Tables, Data Validation)
Stakeholder & Vendor Management
Strategic Communication
Fluent in French & English
Timeline
Ads Performance Specialist
Amazon
12.2024 - Current
Senior Operations Associate, French
WNS
06.2024 - 11.2024
French Teacher
Lotus Valley International School
03.2020 - 05.2024
BA(Hons.) - French Language, Lit. & Translation
Jawaharlal Nehru University
04.2001 -
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