Summary
Overview
Work History
Education
Skills
Projects
Timeline
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Prachi Ahluwalia

Social Media and Content Expert
Delhi

Summary

I am passionate about leveraging my expertise in Social Media strategy and Content Optimization to drive engagement and enhance brand presence. Excited to contribute creative insights and strategic solutions in a dynamic team environment, fostering brand growth and online community development. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Overview

2
2
years of professional experience
2
2
years of post-secondary education
3
3
Languages

Work History

Assistant Manager, Social Media

Mamaearth
05.2024 - Current
  • Currently Interning at Honasa -Delivering Engaging Copy for Perfomance Marketing (Static Ads, Reels etc), Websites & Ecommerce Platforms.
  • Actively Participated in product Photoshoots & Moodboard drafting in sync with Brand Standards.
  • Conducted in-depth research on various makeup & skincare brands to create compelling Product Detail Page (PDP) content.
  • Participated in a comprehensive market visit and conducted a detailed survey to gain a deeper understanding of the brand’s presence and performance in the market. Coordinated with multiple teams to effectively execute creative concepts and ensure seamless collaboration across departments.
  • Promoted teamwork within the workplace by encouraging collaboration among staff members on various project tasks.
  • Collaborated with the management team to develop strategic plans for business growth and improvement.

Content Creation

Dutyfree Courtyard Noida
04.2023 - 11.2023
  • Assisted in digital marketing efforts, including content creation and social media management
  • Collaborated with cross-functional teams to execute marketing campaigns
  • Streamlined internal processes for content creation, approval, and distribution, reducing turnaround time significantly.
  • Boosted online engagement for the company with consistent and high-quality content creation.
  • Contributed to the optimization of search engine results through keyword research and content creation.

Content Creation

Sassy Oscar
04.2023 - 11.2023
  • Assisted in digital marketing efforts, created compelling Reels and Youtube Shorts, including content creation and social media management
  • Collaborated with cross-functional teams to execute marketing campaigns
  • Led content creation for various platforms, establishing a cohesive brand voice and identity.
  • Strengthened employer branding through collaborating with marketing teams on engaging content creation efforts.
  • Increased keyword rankings with focused on-page optimization techniques and targeted content creation.

Education

BA HONS - English

Delhi University
01.2023 - Current

Commerce with Mathematics - undefined

DPS, Karnal

Skills

SEO strategies

Digital advertising campaigns

Google Analytics

Digital marketing analytics tools

Content development

Content curation

Graphic design tools

Writing style adaptation

Content Creation

Copywriting

Social Media Management

ADs & SEO

Digital Marketing

Email Marketing

Social Media Marketing

Whatsapp Marketing & Designing

Reels Creation

Problem-solving

Time management

Decision-making

Product branding

Promotional planning

Projects

Digital Campaign Project, Karnal, India, Developed and executed a digital marketing campaign for a local business., Utilized social media, email marketing, and content creation to increase brand visibility., Analyzed campaign performance and provided recommendations for improvement.

Timeline

Assistant Manager, Social Media

Mamaearth
05.2024 - Current

Content Creation

Dutyfree Courtyard Noida
04.2023 - 11.2023

Content Creation

Sassy Oscar
04.2023 - 11.2023

BA HONS - English

Delhi University
01.2023 - Current

Commerce with Mathematics - undefined

DPS, Karnal

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Prachi AhluwaliaSocial Media and Content Expert