Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Prachi Athavale

Mumbai

Summary

Accomplished in strategy and corporate planning, with a proven track record at Bharat Serums and Vaccine Ltd, I excel in data analytics and project management. Leveraging market research and competitive intelligence, I've driven significant business development initiatives and delivered actionable insights, demonstrating strong analytical capabilities and strategic foresight.

Overview

24
24
years of professional experience

Work History

Head of Market Research and Insights

Bharat Serums and Vaccine Ltd
07.2020 - Current
  • Driving the Primary research requirement of the organization Nationally and in ROW markets
  • Managing the PMR studies: Liaising with internal Stakeholders, Preparing Research Briefs, Research Designs, shortlisting agencies, Designing & approving Research instruments, Project management, Final delivery of insights
  • Synthesizing and sharing actionable insights from research findings
  • Leading all the internally driven PMR projects
  • PMR studies
  • Prelaunch perception and Pricing study for the Flagship brand AntiD
  • Perception and U & A studies for Key brands like Amphonex, Octaplex, Eltrombopag
  • Concept Testing and Pricing research for new launches like Altrazeal, Permeaderm
  • Understanding the Perception of Colistin and gauging the adoption of Polymyxin in Vietnam

Freelance Consultant

Havas life Sorento
01.2020 - Current
  • Working on a five-year long-term strategy road map project for a leading Healthcare OCT player
  • Baseline Analysis
  • Collect and Analyze Baseline External and Internal data
  • Identify preliminary gaps and key opportunities
  • Strategy Design
  • Develop the list of strategic initiatives based on findings on opportunities and gaps
  • Consolidate key strategic initiatives and prioritize using the lens of feasibility and impact
  • Develop new product development and launch plan for next five years
  • Alignment of opportunities & gaps and initiatives prioritization
  • Develop 5-year strategy with key target milestones

VP Business Intelligence

AIOCD AWACS
03.2017 - Current
  • Client servicing: Spearheading quarterly customized presentations, insights generation and making actionable recommendations for Industry leaders
  • Working with cross functional teams to solve client issues
  • Building long term client relationships
  • Designing and rolling out monthly Industry mailer and yearly market intelligence report
  • Working closely with clients to roll out the Secondary data exchange project facilitating secondary data collection and analytics
  • Insight and Analytics: Generate actionable insights for the client to help them address marketing problem, portfolio expansion, therapy understanding etc
  • Business development: Pitching new products like GeoTrac, SPIN to existing and new clients
  • P&L management and sales target setting and achievement for the PharmaTrac vertical
  • Team management: Managing Mumbai (Half the clientele), Delhi and South Business intelligence team
  • Guide the team to formulate strategies to increase the conversions rate, guide the team to generate insights
  • Setting up internal review systems to monitor the client related activities and their effectiveness
  • Achievement: Converted Apex labs and Himalya drugs from competition to PharmaTrac
  • New client on board Geno Pharma, Danone, Aimil etc

Sr. Director Client Servicing

MRSS India
05.2015 - 03.2017
  • Understanding client business issues and preparing study proposals, research design to meet the client business objectives
  • End to end handling of primary research projects
  • Insight generation and presenting study findings and recommendations to the client
  • Negotiating and winning research studies
  • Managing P& L of the studies
  • Marketing new research offering to the clients
  • Managing clients like Ansel, Glenmark, Abbott India, Abbott healthcare, Menarini, Sanofi, Wockhardt, Merck Serono etc
  • Achievement: Set up the healthcare research team and vertical
  • Bagged new clients like Glenmark, Ansel, Merck Serono, Menarini in a one year
  • Repeat work with Abbott India and Glenmark

Associate Consultant

Lumiere Business Solutions
01.2015 - 03.2015
  • Worked with a team of consultants and researchers to execute projects end to end
  • Conduct Business development activities to expand the customer base

Associate Director Healthcare

Kantar Health
08.2013 - 12.2014
  • End to end management of Primary research studies from proposal preparation, research design till presentation of insights and recommendation to the client to expand the customer base
  • Managed clients like: Novartis India, J&J, Smith and Nephew, DANONE Nutricia, Emcure, Abbott India, Abbott Healthcare, BMS, MSD, Roche
  • Achievements: Bagged one of the biggest studies till date with Novartis for Kantar Health

Manager (Manager Designate) Market Research & Product Management

Merck Consumer Health
10.2012 - 07.2013
  • Spear headed studies like Usage and Attitude study for cold, cough and allergy preparations amongst end consumers
  • Qualitative concept testing and price sensitivity analysis of brand extensions of Seven Seas
  • Working on actionables
  • Setting up Dashboards and monthly formats for sales and marketing teams
  • Worked on market potential and portfolio fit for Neurobion and Met Neurobion range for Merck CH
  • Worked with the core team working on the brand shifts to Merck CH from Merck Serono
  • Managing brands like Maxepa and Evion cream
  • Achievements: Responsible for setting up Market intelligences dashboards and KPI tracker for marketing and sales team

Manager (Manager Designate) Market Research & Strategy Management

Merck India Ltd
09.2008 - 10.2012
  • Set up market research department
  • Designed and executed monthly dashboards and reports for country head and marketing teams
  • Market forecasting using regression analysis and linear forecasting and providing support to marketing teams to prepare yearly brands plans
  • Worked with cross functional team to prepare 10-year strategy Plan and annual and quarterly business plans
  • Portfolio expansion analysis for the CM Care and Fertility and Gynae teams
  • Support BD team with market feasibility analysis for new products and in-licensed molecules
  • In-charge of roll out of KPI tracker and BSC for the country head
  • Achievements: Reviving the market research department in the company and restarting PMR

Manager Strategic Marketing services

Piramal healthcare India Ltd
03.2006 - 09.2008
  • Commissioned and Executed important business projects Stockist satisfaction study, Phase I and Phase II with Gallup India
  • Coordination of the Dry Powder inhaler design development project: To work with cross functional team of R& D, designing agency, Legal and QC to develop a dry powder inhaler
  • Feasibility evaluation and go/no go for Mobile Cathlab including profitability analysis
  • Evaluate Companies in terms of secondary sales data, portfolio compatibility, new product pipeline etc for acquisition
  • Territory planning and FF deployment for true care: recommend Head Quarters and number of Medical representatives required for coverage
  • Undertook project to reduce sample expenditure and breakage expenditure for cough portfolio

Assistant Manager, Business planning

Organon India Ltd
11.2003 - 03.2006
  • Worked on yearly brand plans and country market plans
  • BD: Worked with P2P vendors for new launches in VMN, CNS, gastro segment
  • Assessment and feasibility for new launches in contraception segment, Iron therapy, Mirtazapine
  • Worked on white paper for launching Nuvaring in India
  • Commissioned major Primary research to understand the contraception landscape in India

Asst account manager

IMS Health India Ltd
07.2001 - 11.2003

Education

Post Graduate Diploma - Pharmaceutical Management

SIES College Of Management Studies
01.2001

MSc - Analytical & Med Chemistry

SNDT Women’s University
01.1999

BSc - Microbiology

Ramanarain Ruia College
01.1997

Skills

  • Data analytics and interpretation
  • Strategy and corporate planning
  • Market Research & Competitive intelligence
  • Project management & BD

Personal Information

Date of Birth: 08/23/77

Timeline

Head of Market Research and Insights

Bharat Serums and Vaccine Ltd
07.2020 - Current

Freelance Consultant

Havas life Sorento
01.2020 - Current

VP Business Intelligence

AIOCD AWACS
03.2017 - Current

Sr. Director Client Servicing

MRSS India
05.2015 - 03.2017

Associate Consultant

Lumiere Business Solutions
01.2015 - 03.2015

Associate Director Healthcare

Kantar Health
08.2013 - 12.2014

Manager (Manager Designate) Market Research & Product Management

Merck Consumer Health
10.2012 - 07.2013

Manager (Manager Designate) Market Research & Strategy Management

Merck India Ltd
09.2008 - 10.2012

Manager Strategic Marketing services

Piramal healthcare India Ltd
03.2006 - 09.2008

Assistant Manager, Business planning

Organon India Ltd
11.2003 - 03.2006

Asst account manager

IMS Health India Ltd
07.2001 - 11.2003

Post Graduate Diploma - Pharmaceutical Management

SIES College Of Management Studies

MSc - Analytical & Med Chemistry

SNDT Women’s University

BSc - Microbiology

Ramanarain Ruia College
Prachi Athavale