Prachi Bhardwaj
Delhi
Summary
Experienced marketing management professional who consistently delivers high-quality and results-focused marketing content. In-depth knowledge of social media marketing with expertise in identifying emerging market trends. Marketing Manager effective at delivering high-quality content for digital, traditional, and social marketing.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Manager - Content Marketing
ekincare
Hyderabad
10.2019 - 07.2023
- Responsible for driving content strategy, planning and execution for blog, website and social media channels using UTM trackers and hence leading to 160% increase in LinkedIn followers and blog traffic organically.
- Worked extensively on crafting industry specific case studies and whitepapers which contributed to 50% of monthly MQL targets.
- Delivered persuasive copy for website, email marketing campaigns, sales collateral, videos, and monthly newsletter.
- Planned and executed drip email campaigns as part of lead nurturing cycle post webinars and offline events.
- Spearheaded the content for Health & Well-being magazine which was targeted for the HR fraternity.
- Created & optimized campaigns across the digital landscape Facebook AdWords (Search, Display), Youtube, LinkedIn and google.
- Performed A/B testing & ROI optimization for advertising campaigns.
- Maintained content marketing calendar to schedule creation and delivery deadlines and content distribution to online channels and social media platforms
- Collaborated with the content team & providing data insights.
- Planned and budgeted accurately to provide business with resources needed to operate smoothly.
- Hands-on experience in writing ad copies for Google, Facebook and LinkedIn, and tools such as Leadsquared, Google analytics, Hootsuite, Mailchimp, HubSpot. SEMrush, Webflow etc.
Senior Executive - Marketing & Communication
INSOFE
Hyderabad
08.2018 - 10.2019
- Worked with the R&D team, gathered information on their research pursuits and published the narrative in Research page - usually one publication a month.
- Worked with multiple internal teams as well to develop relevant content and collaterals for various industry verticals.
- Wrote content for blogs, marketing collateral, marketing campaigns, social media posts, press releases, website updates & emails.
- Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
Assistant Systems Engineer & TechCom Reviewer
TATA CONSULTANCY SERVICES LTD
Delhi
08.2015 - 01.2017
- Worked as Java developer & Module Lead for Portal Apps application enforcing project management activities from project initiation to project completion.
- Worked as TechCom Reviewer for all Technical Documents delivered to client.
- Performed installation, maintenance and support of system software and designed and implemented solutions for server, storage and data technologies.
- Streamlined troubleshooting processes to improve system support and enhance communication between support team and end-users.
- Worked on project tracking tool JIRA used to track any project related work by following proper workflow and managed integrated Program Management System to conduct Internal, External and Final Inspections of all deliverables.
- Conducted Training sessions for new joiners at both Technical & Functional levels.
Education
B.Tech -
Dr. A.P.J. Abdul Kalam University
Uttar PradeshSkills
- SEO, Google Ads, Paid Search, Social Media management, Email Marketing, Performance Marketing
- Tools - WordPress, HootSuite, Hubspot, LeadSquared, MailChimp,, Google Analytics, Facebook Insights, Sprout Social, Ahrefs, SEMrush, Ahrefs, Google Search Console, Ubersuggest, Taboola, Asana, Canva, JIRA, MySQL, MS Visio
- C/C, HTML, Java, JavaScript
Accomplishments
- Increased the followers on LinkedIn by 160% organically, and contributed to 50% of monthly MQL targets.
- Delivered the Spoken English Programme as a volunteer teacher at TEACH INDIA-OPENING JOBS organized by The Times of India and trained by The British Council.
- Attended a workshop on QUALITY & LEAN SIX SIGMA (Yellow belt) organized by IIT, Kanpur.
Certification
- Digital Marketing
Timeline
Manager - Content Marketing
ekincare
10.2019 - 07.2023
Senior Executive - Marketing & Communication
INSOFE
08.2018 - 10.2019
Assistant Systems Engineer & TechCom Reviewer
TATA CONSULTANCY SERVICES LTD
08.2015 - 01.2017
B.Tech -
Dr. A.P.J. Abdul Kalam University
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