Prachi Bhardwaj
SHIMLA
Summary
I am a results-driven Growth and Digital Marketing Manager with a knack for devising strategies that fuel business growth and elevate brand recognition. By combining data-driven insights and creative tactics, I optimize campaigns for exceptional ROI. With expertise in leading high-performing teams, I excel in achieving audacious goals and outperforming industry standards. My leadership skills also extend to enhancing customer success through personalized engagement strategies.
Experienced in meeting needs, improving processes and exceeding requirements in team environments. Diligent worker with strong communication and task prioritization skills.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Growth Specialist
Dezy It
06.2023 - 09.2023
- Designed customized data collection models for specific visualization tasks.
- Integrated BI assets into customer relationship management tasks, improving service personnel's available intelligence.
- Created data analysis tools to allow teams to query acquired information for unique details.
- Driven customer growth through innovative strategies and data-driven decision-making.
- Maximized sales potential by analyzing customer behavior patterns and refining targeting strategies accordingly.
- My focus was on optimizing key metrics, maximizing revenue, and identifying and resolving product issues.
- Enhanced retention and activation rates while optimizing customer acquisition costs (CAC) and maximizing customer lifetime value (LTV).
Growth Manager
Dezy It
06.2022 - 06.2023
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Implemented successful SEO campaigns to enhance organic visibility and drive traffic.
- Delved into Account-Based Marketing (ABM) strategies to target high-value accounts and maximize conversion rates.
- I have a proven track record of spearheading diverse campaigns that not only achieved a remarkable 30% boost in website traffic but also successfully generated valuable leads.
Digital Marketing Intern
Dezy It
12.2021 - 06.2022
- Created engaging content for Pinterest, Facebook, Quora, Reddit and Instagram.
- Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
- Designed and presented social media campaign ideas.
- Tracked social media trends and adapted to attract target follower demographic.
- Honed digital marketing skills in lead generation, data tracking, conversion optimization, social media ads, and SEO.
- I also mastered email marketing, research, analytics, content, and UX optimization.
Relationship Manager
ICICI Bank
06.2021 - 12.2021
- I oversaw customer relationships, offered tailored financial solutions, addressed inquiries, upsold banking products, conducted reviews, collaborated with internal teams, managed accounts, and resolved issues.
Education
MBA - Marketing
Shoolini University
Solan, India06.2021
Btech - Computer Science
Shoolini University
Solan, India08.2019
Skills
- Lead Generation
- CRM Management
- Social Media Marketing
- Conversion Optimization
- Content Strategy
- KPI Tracking
- Forecasting and planning
- Google Analytics
Certification
- Supply Chain Operations - Rutgers the State University of New Jersey | May 2020
- Brand And Product Management - IE Business School | Aug 2020
- Brand Management: Aligning Business, Brand and Behaviour - Coursera| Oct 2019
- 7-week workshop on Developing skills for corporate excellence - masterclasses
- Digital Marketing certification - HubSpot
- Digital Advertising certification - Semrush
- Chat GPT workshops - Growth School
Timeline
Growth Specialist
Dezy It
06.2023 - 09.2023
Growth Manager
Dezy It
06.2022 - 06.2023
Digital Marketing Intern
Dezy It
12.2021 - 06.2022
Relationship Manager
ICICI Bank
06.2021 - 12.2021
MBA - Marketing
Shoolini University
Btech - Computer Science
Shoolini University
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