Summary
Overview
Work History
Education
Skills
Language
Social Media
Certification
Timeline
CustomerServiceRepresentative
PRACHI BHOPI

PRACHI BHOPI

content and copy writer
Navi Mumbai,MH

Summary

Accomplished content and copywriter with over 5+ years of experience crafting compelling content for digital platforms, broadcast media, and social media campaigns. Proven track record of increasing engagement and brand visibility through innovative content strategies. Expertise in storytelling, campaign creation, and content management, with proficiency in tools like Grammarly, Canva, and AI-driven writing platforms.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Copy and Content Writer

Uber
03.2025 - Current
  • Delivered high-quality written content that was insightful, informative and entertaining.
  • Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
  • Contributed to social media strategy, creating posts that enhanced audience interaction, and was responsible for planning and executing all driver communications across India and South Asia. Creating impactful messaging across multiple channels, including emails, in-app messages, push notifications, SMS, and WhatsApp, aimed at educating and engaging drivers.
  • Create compelling and clear copy for driver communications, including emails, SMS, push notifications, in-app messages, and WhatsApp.
  • Own the entire content lifecycle, from planning and crafting to deploying, and measuring the success of campaigns.
  • Develop content that educates drivers, encourages higher platform engagement, and fosters 5-star driver experiences.
  • Support the CRM team in strategizing and optimizing campaigns based on performance insights and feedback.
  • Create copy for regional markets, ensuring cultural relevance and language appropriateness.

Creative Content & Digital Copywriter

Naaptol India Private Limited
09.2022 - 03.2025
  • Spearheaded the creation of engaging scripts and advertisements for India’s leading home shopping channel.
  • Developed and managed daily campaigns for digital platforms, resulting in a 20% increase in customer engagement.
  • Created content for mobile app notifications, enhancing user retention rates.
  • Directed content creation for Chingari App campaigns, ensuring consistent brand messaging.
  • Oversaw quality checks for digital platform creative assets, including videos and images.

Freelance Content Writer & Social Media Marketer

Various Clients
03.2021 - 09.2022
  • Authored original and engaging website content, blogs, short stories, and social media posts for diverse clients.
  • Specialized in children’s stories, achieving recognition for creative storytelling on platforms like StoryWeaver and Smashwords.
  • Managed and curated social media content, boosting brand visibility and follower growth.
  • Designed high quality content that was insightful, informative and entertaining , executed engaging campaigns tailored to target audiences.
  • Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.

Software Support Engineer

Directorate of Vocational Education and Training, Maharashtra
06.2018 - 10.2019
  • Authored user manuals and website content for ITI Maharashtra.
  • Conducted website testing to ensure seamless user experiences.

Software Developer Trainee

Apical Global IT
01.2017 - 06.2017
  • Trainee Engineer

Education

Master of Computer Applications (MCA) -

SIES College of Management Studies, Mumbai University

Bachelor of Computer Applications (BCA) - undefined

Bharati Vidyapeeth Institute of Management and Information Technology

Skills

  • Branding
  • Marketing
  • Web Design
  • Graphics Design
  • Content strategy
  • Scriptwriting

Language

English
Marathi
Hindi

Social Media

LinkedIn https://www.linkedin.com/in/prachi-bhopi-723971a6/ 

Certification

  • Fundamentals of Digital Marketing – Google Inc.
  • Certification in Creative Writing – MyCaptain
  • Digital Marketing Workshop – MyCaptain
  • Certification in Blogging and Content Writing – MyCaptain

Timeline

Copy and Content Writer

Uber
03.2025 - Current

Creative Content & Digital Copywriter

Naaptol India Private Limited
09.2022 - 03.2025

Freelance Content Writer & Social Media Marketer

Various Clients
03.2021 - 09.2022

Software Support Engineer

Directorate of Vocational Education and Training, Maharashtra
06.2018 - 10.2019

Software Developer Trainee

Apical Global IT
01.2017 - 06.2017

Bachelor of Computer Applications (BCA) - undefined

Bharati Vidyapeeth Institute of Management and Information Technology

Master of Computer Applications (MCA) -

SIES College of Management Studies, Mumbai University

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PRACHI BHOPIcontent and copy writer