Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Timeline
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PRACHI JAISWAL

Gurugram,Haryana

Summary

Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.

Overview

3
3
years of professional experience

Work History

SYSTEMS EXECUTIVE - PMO

COGNIZANT
09.2023 - Current
  • Developed and executed strategic plans that increased revenue by 20% and reduced costs by 15%, optimizing resource allocation and budget utilization.
  • Established project governance standards, achieving 100% compliance and a 25% improvement in project success rates.
  • Monitored project performance, mitigating risks and enhancing efficiency by 15% through data-driven insights.
  • Facilitated communication between cross-functional teams, reducing project cycle times by 20% and improving collaboration.
  • Ensured quality through SOPs and PMO deliverables, decreasing process errors by 40%.
  • Supported team development with training and mentorship, boosting productivity by 30% and reducing turnover by 20%.
  • Led continuous improvement efforts, cutting manual work by 50% and streamlining processes with new technologies.

DIGITAL MEDIA SENIOR ASSOCIATE

GOOGLE OPERATIONS CENTER
06.2022 - 08.2023
  • Transferred internally from Accenture to the Global Operations Center (GOC) due to exceptional team performance.
  • Executed comprehensive Google Ads strategies, resulting in a 25% increase in targeted traffic and a 20% reduction in cost-per-click (CPC).
  • Led fraud detection efforts, identifying and mitigating fraudulent activities, saving an estimated $500,000 annually through data analytics and cross-departmental collaboration.
  • Created SOPs, presentations, and reports that provided actionable performance insights, leading to a 15% improvement in campaign optimization.
  • Drove growth through PPC, Paid Search, and SEO strategies, achieving a 40% increase in conversion rates and a 35% boost in organic traffic.
  • Built and maintained strong client relationships, contributing to a 20% increase in client retention and an expansion of the client portfolio by 15%.

CONTENT DEVELOPMENT NEW ASSOCIATE

ACCENTURE
09.2021 - 06.2022
  • Expanded the client base by 25%, consistently meeting and surpassing sales targets by an average of 20%.
  • Crafted compelling proposals that secured larger ad investments, increasing the average deal size by 30% and successfully engaging key decision-makers.
  • Optimized ad campaigns on Amazon and Google Ads, achieving a 35% increase in ROI through strategic bid adjustments and a 25% improvement in conversion rates via A/B testing.

Education

MBA -

D. Y. PATIL VIDYA PEETH
Pune, Maharashtra
01.2024

B.COM -

UNIVERSITY OF ALLAHABAD
Prayagraj, Uttar Pradesh
01.2020

Skills

  • Account Management
  • Campaign Management
  • Digital Marketing
  • Bidding & Budgeting
  • Microsoft Excel
  • Search Engine Optimization
  • Google Ads
  • Keyword Research
  • Business Analysis
  • Semrush
  • Performance Marketing (PMax Campaign)
  • Project Status Reports

Websites

Accomplishments

  • Digital Marketing Certification
  • Google Ads Search Certification

Timeline

SYSTEMS EXECUTIVE - PMO

COGNIZANT
09.2023 - Current

DIGITAL MEDIA SENIOR ASSOCIATE

GOOGLE OPERATIONS CENTER
06.2022 - 08.2023

CONTENT DEVELOPMENT NEW ASSOCIATE

ACCENTURE
09.2021 - 06.2022

MBA -

D. Y. PATIL VIDYA PEETH

B.COM -

UNIVERSITY OF ALLAHABAD

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PRACHI JAISWAL