Prachi Mishra
Marketing Manager
Gurgaon
Summary
Proven leader in digital marketing and content strategy, driving a 48% user growth at Futures First through innovative CRM campaigns, stakeholder management and effective team building. Adept at fostering cross-functional collaborations, brand management and content marketing, ensuring impactful marketing solutions.
Overview
5
5
years of professional experience
Work History
Marketing Lead
Futures First
05.2023 - Current
- Collaborated with cross-functional teams across geographies to develop cohesive digital marketing strategies, streamline brand management activities, establish employer branding and implemented GTM to drive sales for Academy business.
- Developed targeted CRM campaigns (including marketing automation, email marketing and community management) that drove 48% growth in users.
- Managed and grew social media accounts by curating relevant content for financial markets.
- Created compelling content that effectively communicated brand messaging across multiple platforms.
- Streamlined marketing processes to maximize results within budget constraints.
- Own individual onus for "Everything Marketing" across Futures First and its parent company, Hertshten Group.
- Currently, leading team of two subordinates and managing multiple agencies, nationally and internationally. Managing and working with C-level executives to proactively bring growth plans to life.
Content Marketing Manager
Great Learning
11.2021 - 04.2023
- Approved, reviewed and edited content flowing to website.
- Used content management system to analyze user engagement and website traffic metrics.
- Increased lead generation by 210% by implementing marketing automation strategies and optimizing campaigns.
- Streamlined marketing processes by integrating CRM (WebEngage) and marketing automation platforms.
- Managed team of content creators, ensuring timely delivery of high-quality materials that aligned with brand guidelines.
- Assisted sales team by crafting persuasive pitch decks highlighting unique selling points of products or services.
- Developed A/B testing strategies to continually improve email open rates and click-through rates.
- Created nurturing assets like blogs, webinars, ebooks, emails, creatives, SMS, WhatsApp templates, and video ads
Content Marketer
Recro.io
Remote
05.2021 - 11.2021
- Boosted brand awareness through creation of engaging blog posts, social media content, and email campaigns.
- Partnered and managed team of 5 in-house and outsourced content editors, marketers and copywriters.
- Increased social media followers by consistently sharing valuable information that resonates with target audience.
- Utilized various CMS platforms, such as WordPress, to efficiently publish and manage online content.
- Identified appropriate marketing channels and target customers for campaigns.
- Teamed with advertising agencies and outside consultants to develop strategic marketing plans.
- Spearheaded rebranding efforts, effectively revitalizing company's image and increasing overall market share.
Content Strategist
UpGrad
06.2020 - 05.2021
- Created and managed more than 20 cohorts of online courses.
- Responsible for Product Management for international partners and universities.
- Got recognized for accountability and ownership for maintaining highest learner rating of 4.7 out of 5 in my vertical, and 91% learner SRS score.
- Managed and grew team of 3 associates and 10+ SMEs.
MarCom Executive
Prism Johnson Limited
02.2019 - 06.2020
- Led cross-functional teams in development of successful product launch campaigns, resulting in 12% increase sales and market share.
- Collaborated with CMO team to execute ATL and BTL campaigns to increase brand awareness.
Education
MBA - Marketing
Institute of Management Studies - DAVV
Indore, India 04.2001 -
Skills
Timeline
Marketing Lead
Futures First
05.2023 - Current
Content Marketing Manager
Great Learning
11.2021 - 04.2023
Content Marketer
Recro.io
05.2021 - 11.2021
Content Strategist
UpGrad
06.2020 - 05.2021
MarCom Executive
Prism Johnson Limited
02.2019 - 06.2020
MBA - Marketing
Institute of Management Studies - DAVV
04.2001 -
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