Prachi Patankar
Mumbai
Summary
At the intersection of brand solutions and digital content, my role as Client Servicing Lead at Condé Nast represented the culmination of a focused career in digital marketing and influencer campaigns. Masterminding innovative digital content strategies, I played a pivotal role in enhancing brand-audience engagement at MX Player, leveraging my expertise in OTT and influencer marketing.
Passionate for crafting compelling brand narratives is matched by a proficiency in advertising and digital content solutions; both of which have been instrumental in driving successful outcomes. Leading with creative direction, elevated customer experiences, ensuring that every campaign resonated with its intended audience and perfectly aligned with clients' visions.
Dependable professional for over 14+ years of working career with a track record of success in the field, attention to detail and proactive mindset. Seeks opportunities to improve processes and workflows for team benefit. Conscientious, hardworking and excels at multitasking in fast-paced environments.
Overview
14
14
years of professional experience
Work History
Lead- Client Servicing & Project Management
Conde Nast
Mumbai
02.2023 - 08.2023
- Enabled creative thinking and execution to build, enhance and deliver compelling branded content videos across CNX premium brands portfolio comprised of loyal and potential clientele i.e. L'Oreal, ITC Hotels, Bisleri Vedica, Artize, Walkers & Co., Grohe & Ultratech
- Collaborated with editorial legacy of CNI - Vogue, AD, Traveller & GQ to maintain uniformity on creative aesthetics and tonality across editorial and Digital campaigns
- Fronted CNX projects with a 360 degree brand solution approach encapsulating execution > brand de-briefing sessions > creative concept development > on-boarding production houses, shortlisting & onboarding Talent
- Closely operated with the Sales directors to track and ratify campaign progress and identify scope for upselling & cross-selling, superlative solutions opportunities
- Diligently maintained project & process trackers for smooth functioning across key stakeholders / vertical's
Account Management Lead – MX Brand Studios
MX Player
Mumbai
08.2020 - 02.2023
- Spearheaded brand partnerships across – HULs, MG Motor, BMW, Castrol, GoPro, Honda, Amazon Fashion, Tinder, Smule, Dubai Tourism, Gujarat Tourism board, Abu Dhabi Tourism, Charged by ThumsUp, Red Bull etc.
- Coordinated cross-functional teams to develop effective communication plans for customers. Implemented quality control measures at each stage of the project lifecycle for optimal performance
- Identified potential risks associated with client projects and devised mitigation strategies accordingly. Cultivated strong relationships with clients by providing exceptional service and support
- Developed processes to streamline customer onboarding, account management, and renewal cycles. Monitored client accounts, identified trends, and generated reports highlighting key insights. Led brainstorming sessions with stakeholders to develop innovative ideas for better client experience.
- Created training materials and conducted workshops to educate employees on best practices in client servicing.
- Drafted contracts between clients and vendors outlining terms of agreement regarding pricing structure.
- Recruited qualified personnel according to job descriptions ensuring compliance with regulations.
- Assessed monthly reports to review client activity and identify opportunities. Oversaw projects by conveying and managing deliverables. Directed and motivated staff by reviewing work and providing constructive feedback.
Senior Project Manager – Content Development – Unscripted / Non-Fiction – Brand Solutions
The Viral Fever
Mumbai
02.2019 - 08.2020
- Coordinated and supervised all editorial work and a part of the production (Story development, scripting and revisions, approvals). Acted as gatekeeper of all editorial content, budget, timelines, and production standards in addition to contractual deliverables
- Developed Show IPs and make them pitch ready. Provided content solutions for new business pitches – show, sketch, short films, micro-content, Influencer marketing
- Managed show licensing deals with OTT partners, liaison between creative producers and OTTs for a successful show delivery. Maintaining a production roster - building a rapport with production teams
- Review scripts, treatment and other reading material submitted by external partners and provide timely feedback
- Swift conduct on all the legal contracts, finance and marketing protocols for the projects
- Developed branded sketches and web-shows across TVF YouTube channels, to name a few Vicks (P&G), Emaar, McDonalds, P&G – Gillette- #BreakTheBeard, DSP Mutual Fund & LivSpace.
Group Head – Digital – Client Servicing & Content Strategy/ Management
GroupM Media India Pvt Ltd - RedFuse Communications
Mumbai
11.2014 - 02.2019
- Involved in strategic discussions to deliver solutions to better the Digital approach on media and creatives which scaled the digital spends by 50% for two consecutive years
- Moved brand beyond media metrics; conducted several Brand Lift Studies (BLS) in partnership with Colgate and media publishers
- Introduced Colgate to the world of Influencer Marketing- pitched, strategized, administered, and successfully executed multiple content projects since 2016
- Worked across Colgate-Palmolive portfolio for multiple product types – been integral IMC team member
- Activated adaptive marketing on social media- tactfully leveraged the topical/ seasonal content pegs to strengthen brand equity
- Participated in identifying, evaluating, and activating high impact and mass reach digital properties on YouTube, Hotstar and Voot, G-station (free Wi-Fi service at Railway Stations by Google India)
- Build content synergies and executed integration ideas within the show sponsorships for digital OTVs like KBC, Big Boss, IPL cast on Hotstar etc
- Applied learnings from the best practices on YouTube, Facebook to upgrade the benchmarks for Digital creatives (Digital first).
Account Manager – Client Servicing
Dentsu Aegis Network- iProspect
Mumbai
04.2012 - 10.2014
- The profile demanded servicing all the digital performance marketing (PPC) campaigns along with the seamless amalgamation of search engine optimization, social media, online video content creation and promotion and mobile creatives for the leading Indian Brands and Companies like YES BANK, HDFC Standard Life Insurance, Edelweiss, Magma Fincorp, Metro shoes, HDFC Home loans, Raymond Ltd., IDFC Mutual Fund, Hiranandani Constructions, Garden Vareli, Rustomjee Builders
- Outperformed the Annual revenue targets on the clientele base
- Successfully launched a first ever ‘Made-to-Measure’ campaign for Raymond India and over-achieved the online lead volumes
- Cohesive effort to bring in efficiency in HDFC Life insurance on Online marketing, robust branding and PPC delivery to outsmart competitions SOV
- Played key role in the launch of three varied NRI products offered by YES BANK – engulfed Google products – in-market, customized targeting, audience targeting, smart google searches etc
- Twice rewarded as the ‘Star of the Month’ for YES BANK and Garden Vareli for over-achieving the set targets which lead to jump in the revenues in that very financial year.
Assistant Account Executive – Client Servicing
OGILVY & MATHER
Mumbai
12.2010 - 03.2012
googleRustomjeeVarelili>Involved on CASTROL Activ Scooter launch, majorly working on the core processes in launching First Time in India – specially designed oil for 4 stroke scooters – (TVC, Print, Outdoor, POSM materials and Mechanic AV).PatniKhushaaliActiv
Associate Executive–Client servicing & Media relations
Perfect Relations
Mumbai
02.2010 - 10.2010
- Managed PR via Broadcast / wire media for Roche Diagnostics, Glenmark IVF & Bristol Myers Squibb and some Academia clients as well which includes NIS Sparta, a part of ADA Group, Brainworks–a preschool, sister concern of Kangaroo Kids.
Education
Bachelor of Mass Media (BMM) - Advertising
Wilson College
Mumbai01-2009
MCVC in Marketing & Salesmanship -
Narsee Monjee College of Commerce & Economics
Mumbai01-2006
Skills
- Brand Management
- Project planning & operations
- Client relations / strategy
- Team building
- Content partnerships
- Influencer Marketing
- Branded content solutions - Scripted / Unscripted
- Problem-solving aptitude
- Process Improvement
- Teamwork and Collaboration
- Reliability
- Attention to Detail
- Task Prioritization
cover note
Client servicing / Business operations specialist in the field of Media & Entertainment with over 14 years work experience, carved end-to-end Project trajectories with effective process driven strategies and achieving timely delivery. Client-Project management, Content development & partnerships, collaborative approach with the key stakeholders and impactful project completion are my key expertise. I adhere to strike a healthy work balance with internal-external stakeholders to achieve Client’s delight.
Executed high ticket projects across diverse brand categories– FMCG, BFSI, Tech & Automobile, Luxury & lifestyle, Tourism, Beauty & Fashion, Home décor & interiors, Food -Alco-beverages etc.
On the personal front, I am my own spiritual guide. Aspiring to build physical, mental and spiritual oneness. Passionate towards culturally rooted cuisine and multi-genre music. In my leisure, I binge on OTT and educate/ entertain myself by watching/ listening to podcasts across subjects.
Also, getting acquainted with AI enabled tools to level-up hardskills.
Core values
- Integrity
- Industrious
- Proactive
- Self-reliant, ownership
- Decisive
- Collaborator
- Growth focused, result driven
Internship- 2009
Fincorp
Endemol Productions Member of Creative Production Team for Big Boss Season 3 Member of Execution Team for the New Year event ‘Shubh Mangalam’ 2010 for COLORS
Languages
English
First Language
Hindi
Advanced (C1)
C1
Gujarati
Upper Intermediate (B2)
B2
Marathi
Proficient (C2)
C2
Timeline
Lead- Client Servicing & Project Management
Conde Nast
02.2023 - 08.2023
Account Management Lead – MX Brand Studios
MX Player
08.2020 - 02.2023
Senior Project Manager – Content Development – Unscripted / Non-Fiction – Brand Solutions
The Viral Fever
02.2019 - 08.2020
Group Head – Digital – Client Servicing & Content Strategy/ Management
GroupM Media India Pvt Ltd - RedFuse Communications
11.2014 - 02.2019
Account Manager – Client Servicing
Dentsu Aegis Network- iProspect
04.2012 - 10.2014
Assistant Account Executive – Client Servicing
OGILVY & MATHER
12.2010 - 03.2012
Associate Executive–Client servicing & Media relations
Perfect Relations
02.2010 - 10.2010
Bachelor of Mass Media (BMM) - Advertising
Wilson College
MCVC in Marketing & Salesmanship -
Narsee Monjee College of Commerce & Economics
Similar Profiles
Emilie JeffersonEmilie Jefferson
Executive Producer at Conde NastExecutive Producer at Conde Nast
Debabrata GhoshDebabrata Ghosh
Senior Business Analyst at Conde Nast Technology LabSenior Business Analyst at Conde Nast Technology Lab
Kendall BroganKendall Brogan
Manager, Account Strategy at Conde NastManager, Account Strategy at Conde Nast