Prachi Soni

Led end-to-end social media strategy and execution across Instagram, Facebook, and LinkedIn driving strong brand visibility and engagement in the fitness and lifestyle space.

Planned and managed influencer marketing campaigns with fitness freak creators, lifestyle influencers, and makeup artists, ensuring brand alignment across diverse content genres.

Collaborated with macro and micro influencers for product launches, festive campaigns, and sales drives, resulting in increased reach, trust, and conversions.

Identified, onboarded, and managed influencer relationships including negotiations, briefs, deliverables, timelines, and performance tracking.

Created content strategies tailored for fitness, lifestyle, and beauty audiences while maintaining a consistent brand voice for BigMuscles Nutrition.

Coordinated with creators for reels, stories, posts, unboxings, tutorials, transformation content, and UGC campaigns.

Analyzed campaign performance using insights and analytics to optimize future influencer and social media strategies.

Worked closely with graphic designers, video editors, and internal marketing teams to deliver high-impact creatives and campaigns.

Executed festive, seasonal, and product-based campaigns (launches, sales, and collaborations) to maximize engagement and ROI.

Stayed updated with social media trends, influencer culture, and platform algorithms to keep the brand relevant and competitive.

Planned and executed large-scale brand activations at premium events including Horn OK Please, one of India’s biggest food and music festivals, ensuring high footfall engagement and digital buzz.

lanned and delivered on-ground activations across marathons, coffee raves, college festivals, Holi events, sports tournaments, and music festivals, strengthening BigMuscles’ offline-to-online marketing impact.

• Assisted with management of client presence on varying social media platforms.
• Managed all social media pages and create innovative blog posts to achieve reader satisfaction.
• Event Planning and Execution: Organize and coordinate influencer meet-ups, including selecting venues, managing logistics, and ensuring a smooth event flow.
• Influencer Outreach and Coordination: Identify and connect with relevant influencers, manage communication, and secure their participation in the meet-up.
• Relationship Management: Build and maintain strong relationships with influencers, sponsors, and event partners. Ensure their needs are met, address any concerns or inquiries, and foster long-term collaborations.
• Stay Updated with Industry Trends: Keep up-to-date with the latest trends, techniques, and best practices in influencer marketing. Continuously seek opportunities to enhance the quality and impact of influencer meets.

• Effectively multitasked and prioritized projects according to need.
• Analyzed and reported performance levels to company higher-ups.
• Worked to remain technologically savvy and current with field advancements.
• Utilized a strong working knowledge of MS Office, and photo and video editing software.