Prachi Tanwar
New Delhi
Summary
- E-commerce Manager
- Results-driven professional seeking a challenging role in a reputable organization. Adept at leveraging strong analytical and quantitative skills to drive brand development, strategic planning, and client relationship management. Experienced in developing and managing impactful marketing campaigns with a focus on enhancing brand visibility and boosting sales. Committed to continuous learning and dynamic career growth.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Senior Ad Operation Associate
Lyxel & Flamingo
New Delhi
12.2022 - Current
- Responsible for overseeing and developing strategic media plans for Amazon and Flipkart, as well as executing campaigns for various brands including The Body Shop, RR Kabel, United Colors of Benetton, Hindware, and Kimirica.
- Handled all advertising operations, plans, reports, and data analysis for Soulflower, Kimirica, and Sleepwell Mattress in the UAE.
- Worked with brands to build annual marketing plans, growth strategies to scale up revenue, and planning for new launches.
- · Interacted with category managers at marketplaces to find new insights (creative, user behavior) & trends to help them grow.
- Identified new touch points to advertise based on different objectives, like Amazon Fire TV ads and Amazon DSP ads.
- Lead new business acquisitions for E-commerce.
- Handled multiple brand accounts with a yearly budget of 40-60 cr.
- Create monthly/weekly reports to analyze the results of the campaign and develop further marketing strategies.
- Tracked key metrics daily to improve and get the best out of the Advertising budget.
- Planned and executed methods to track, report, analyze, and improve SEO performance.
- Managed campaigns and designed digital strategy to achieve upsell, cross-sell, retention, and acquisitions.
- · Performed analysis on campaign performance across markets to derive insights & cater the results to the decision team (Business & Marketing) based on key performing metrics.
Brand Manager
byPureNaturals
New Delhi
10.2020 - 10.2022
- Responsible for developing and implementing strategies that promote a company or Brand's products.
- Sales And Marketing Strategy
- All Sales Operations on Amazon, Flipkart, Myntra, Paytm, Meesho, Tata 1mg and Purple
- Customer Acquisition
- Management of B2B, D2C, B2C NRV and Competitor Reports.
- New Product Launch Ideas & Existing Product Growth.
- Shopify Management.
- CRM
- Sales And Marketing Plans
- Work with Coming Business Strategies
- Catalogue management- Amazon.in and Amazon US
- Social Media Management.
Ecommerce Executive
Woxa Technologies
07.2019 - 10.2020
- Specialist in Amazon & Flipkart Seller Account Management for multiple tasks like product Listing, Sponsored advertisement, Amazon Store, A to Z Claims, Deals, and Coupons.
- Catalog Management, Amazon US and Amazon.in.
- Knowledge of listing and uploading products online.
- Assist in the day-to-day management of PPC campaigns implementation and monitoring.
- · Assist in the day-to-day management of SEO strategy, implementation & monitoring.
- Ensure the fulfillment of customers' orders.
- Monitor online customer queries.
- · Knowledge of POA for maintaining account health.
Education
Diploma Degree, Computer Science Includes +12 Syllabus - Computer And Information Sciences
Government Polytechnic For Women
Faridabad, Sector 801.2019
10th Standard -
Senior Shree Shree Ram Model High School
Faridabad, Haryana01.2016
BBA- IGNOU -
Skills
Technical Skills
- MS-Office
- Sponsored Ads Content Writing
- Brand Analytics
- Sales Strategy
- Sales Report
Skills
- Analytical & Quantitative: Strong in market analysis and performance metrics
- Brand Development: Expertise in creating and enhancing brand strategies
- Strategic Planning: Effective in sales planning and management
- Client Relations: Skilled in building and maintaining client relationships
- Campaign Management: Proficient in developing and managing marketing campaigns
References
- Mrs. Akshita, HR, Woxa Technologies, 9643277124
- Mr. Vipin Goyal, Department Head, Pure Natural Products Pvt. Ltd., 88268 31610
- Mr. Ankit & Ashmit, Group Head, Lyxel & Flamingo, 9582423267, 9034272924
Certification
· Amazon sponsored Ad certified.
· Sponsored Ads foundations certified.
· Flipkart Ads certified
Affiliations
- Debates
- Talent Fiesta
- Participated in Mr. & Miss Face Of India Competition.
Languages
Hindi
First Language
Languages
- Hindi
- English
Timeline
Senior Ad Operation Associate
Lyxel & Flamingo
12.2022 - Current
Brand Manager
byPureNaturals
10.2020 - 10.2022
Ecommerce Executive
Woxa Technologies
07.2019 - 10.2020
Diploma Degree, Computer Science Includes +12 Syllabus - Computer And Information Sciences
Government Polytechnic For Women
10th Standard -
Senior Shree Shree Ram Model High School