Prachurya Saikia
Delhi
Summary
Dynamic FMCG Program Manager with extensive experience in overseeing Modern Trade business operations for leading companies. Proven track record of success in managing large-scale projects and teams, driving sales growth, and optimizing operational efficiency. Skilled in strategic planning, stakeholder management, and data-driven decision-making. Adept at setting and achieving ambitious targets while fostering a culture of collaboration and continuous improvement. Strong communicator with a focus on delivering results and exceeding expectations. Seeking to leverage expertise to contribute to the success of a forward-thinking FMCG organization
Overview
8
8
years of professional experience
1
1
Certification
Work History
National Program Manager, Modern Trade
Haleon (Agency: CPM India Sales and Marketing)
01.2024 - Current
- Spearheading the comprehensive oversight of the Modern Trade Business (Managed Service) for Haleon (GSK).
- Effectively managing the operational intricacies of 7000+ Modern Trade stores nationwide, ensuring seamless business operations and strategic alignment..
- Leading a dedicated team of over 650 professionals, including Promoters (480), Merchandisers (143), Supervisors (28), and Area Managers (6), fostering a culture of excellence and teamwork.
- Strategically set ambitious yet attainable targets for the entire team, fostering a culture of accountability, motivation, and continuous improvement.
- Proactively monitor and analyze key performance indicators (KPIs), implementing targeted interventions to drive performance optimization and achieve business objectives.
- Develop and conduct tailored training sessions to equip the team with the necessary skills and insights for enhanced performance and clarity of purpose.
Deputy Manager (National Account Manager Role), Modern Trade
Soothe Healthcare Private Limited
04.2022 - 12.2023
- Successfully managed and grew a portfolio of 10 key B2B, eB2B and ecommerce accounts resulting in a monthly average sales revenue of INR 1.5 crore
- Key Accounts: Metro, Nykaa, First Cry, Xpand (LMCE), Vyapaar Vistaar, Purplle, ITC, Udaan, 1MG, LOTs) Proactively identified and pursued potential new accounts, successfully on-boarding 3 new accounts within a 10-month period
- Consistently tracked the sales performance of 31 promoters, 2 key account managers and 2 regional sales managers to ensure targets were met and to identify areas for improvement
- Implemented innovative strategies to streamline business operations and drive growth
- Developed and executed monthly promotions for all accounts, increasing sales and driving customer loyalty
- Provided support to the team in various administrative tasks, contributing to the overall efficiency of the department
- Built and maintained strong, professional relationships with key personnel at assigned partner accounts, fostering a positive and productive working environment.
Area Sales Manager, General Trade
Soothe Healthcare Private Limited
09.2021 - 04.2022
- Successfully launched the business of Soothe Healthcare in Northeast India, implementing effective strategies to establish the brand in the region
- Recruited, trained, and led a team of 47 members, including 3 Area Sales Executives, 6 Sales Officers, and 38 Sales Representatives, to drive sales and expand the customer base
- Established partnerships with 11 Super Stockists and numerous distributors, to ensure the availability of Soothe Healthcare products throughout the region
- Achieved significant growth in sales, increasing revenue from 0 to an average of INR 80 lakhs per month (Q1 2022 Average)
- Developed and implemented a system for forecasting stock requirements, ensuring timely availability of products to meet customer demand
- Regularly tracked sales and productivity of the team, providing guidance and coaching to team members to help them perform to their maximum potential, resulting in a more motivated and productive team.
Territory Sales Manager
Abbott India Limited
02.2019 - 04.2021
- Expertly handled OTC products for Abbott India Limited, contributing to the success of the company
- Led a team of 4 ISRs to achieve sales targets and drive business growth
- Consistently delivered a 30% CAGR for the assigned territory through effective sales strategies and team management
- Successfully listed and established relationships with 100+ new stores and wholesalers, resulting in a significant increase in incremental business.
Customer Development Officer
Colgate Palmolive India Limited
07.2016 - 01.2019
- From July 2016 to June 2017, served as a Customer Development Intern, gaining valuable experience in the field of customer development and sales
- From June 2017 to February 2019, held the position of Zone Manager, effectively managing and leading a team of 11 stockists, 2 sales team leaders, 22 salesmen, and 1 merchandiser
- Achieved an impressive 12% CAGR growth in the assigned zone, significantly surpassing the All-India average of 5%
- Recognized as a top performer, awarded the “First Among Equals” for the East India Branch
- Received an award for Mission Vistaar, successfully listing 900 new stores and covering them with new salesmen, resulting in increased business and expansion of the customer base.
Education
MBA -
Tezpur University
Tezpur, India06.2016
Mechanical Engineering -
SRM University
Chennai, India06.2013
Skills
- Team Leadership
- Sales and Business Development
- Negotiation
- Sales Operations
- Data Analysis
- Communication
- Project Management
- Performance Management
- Key Account Management
- Ethics and Integrity
Accomplishments
- Business Expansion in Northeast India: Successfully launched and expanded the business of Soothe Healthcare in the Northeast region from inception. Appointed distributors, super and master stockists, and built a high-performing team from scratch to drive sales and market penetration.
- EBIDTA Warriors Award, Soothe Healthcare: Recognized with the prestigious EBIDTA Warriors award at Soothe Healthcare for achieving EBIDTA positivity in Modern Trade operations.
- Mission Vistaar Award, Colgate Palmolive: Received the Mission Vistaar Award at Colgate Palmolive for adding over 950 new outlets in Tripura, significantly expanding direct coverage and market presence.
- Dashboard Development for Business Streamlining, CPM: Collaborated with MIS team to develop a comprehensive dashboard, simplifying actionable insights for area managers. Implemented the dashboard effectively, resulting in streamlined business operations and improved decision-making processes.
Certification
Google Data Analytics Specialization
Volunteer Experience
Core Member, Tezpur University Chapter, Child Rights and You (CRY), Tezpur, India, 07/2015, 06/2016, Collaborated with CRY to provide free education to underprivileged children.
Conducted awareness campaigns on cleanliness and hygiene for parents.
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Upper intermediate (B2)
Timeline
National Program Manager, Modern Trade
Haleon (Agency: CPM India Sales and Marketing)
01.2024 - Current
Deputy Manager (National Account Manager Role), Modern Trade
Soothe Healthcare Private Limited
04.2022 - 12.2023
Area Sales Manager, General Trade
Soothe Healthcare Private Limited
09.2021 - 04.2022
Territory Sales Manager
Abbott India Limited
02.2019 - 04.2021
Customer Development Officer
Colgate Palmolive India Limited
07.2016 - 01.2019
MBA -
Tezpur University
Mechanical Engineering -
SRM University
Google Data Analytics Specialization
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