Pradeep Esai
Mumbai
Summary
9+ Years of rich experience in Start-up Industry having launched 3 ambitious projects for Big basket & Captain Fresh. With rich experience in Sales, Marketing & Operations.
Rich experience in Building & Driving Large Team of Sales & Operations which can sustainably grow the business in long run.
Worked across multiple regions in India (Mumbai, Bangalore, Pune & Patna.)
Overview
10
10
years of professional experience
Work History
Head of Sales Department
Periurja Energy Pvt Ltd.
Navi Mumbai
01.2024 - Current
- Developed and implemented sales strategies to drive revenue growth across the country.
- Strategic Planning: Develop and implement strategic sales plans to achieve company goals and expand market share in the housing society segment.
- Team Management: Recruit, train, and manage a high-performing sales team to effectively promote and sell solar products to housing societies. This may include sales representatives, account managers, and support staff.
- Market Analysis: Conduct market research and analysis to identify opportunities for growth in the housing society segment. Stay updated on industry trends, competitor activities, and customer needs.
- Customer Relationship Management: Build and maintain strong relationships with key decision-makers in housing societies, including property managers, homeowner associations, and board members.
- Sales Process Optimization: Streamline the sales process to improve efficiency and effectiveness. Implement sales automation tools and CRM systems to track leads, manage pipelines, and optimize conversion rates.
- Revenue Forecasting: Develop sales forecasts and budgets for the housing society segment. Monitor sales performance against targets and take corrective actions as needed to ensure goals are met.
- Collaboration: Work closely with other departments such as marketing, product development, and operations to ensure alignment of sales strategies with overall business objectives.
- Compliance: Ensure compliance with regulatory requirements and industry standards related to solar sales and installations in housing societies.
- Customer Education: Educate housing society stakeholders about the benefits of solar energy and guide them through the decision-making process, addressing any concerns or objections they may have.
- Performance Monitoring: Track sales metrics and KPIs to evaluate the effectiveness of sales strategies and initiatives. Make data-driven decisions to optimize performance and drive continuous improvement.
Sr. Area Sales Manager
Square Yards Pvt Ltd
Mumbai
02.2023 - 12.2024
- Team Management: Leading and supervising a team of real estate, providing guidance, training, and support to help them achieve sales targets.
- Sales Strategy: Developing sales strategies and setting sales goals for the team, as well as creating plans to achieve those goals.
- Recruitment: Hiring and onboarding new Team members as needed to expand the team or fill vacancies.
- Performance Evaluation: Monitoring the performance of individual the team as a whole, providing feedback, and implementing improvement plans when necessary.
- Training and Development: Providing ongoing training and coaching to enhance the skills and knowledge of the sales team.
- Client Relations: Building and maintaining relationships with clients, particularly high-value clients or important leads.
- Market Analysis: Staying informed about local real estate market trends and competition, and using this information to inform pricing and marketing strategies.
- Budget Management: Managing the sales department's budget, including expenses related to marketing, promotions, and team development.
- Compliance: Ensuring that the team follows all legal and ethical guidelines and complies with real estate regulations.
- Reporting: Preparing and presenting regular reports on sales performance, market conditions, and other relevant metrics to upper management.
- Networking: Building and maintaining relationships with other real estate professionals, such as mortgage brokers, appraisers, and inspectors.
- Problem Solving: Addressing any issues or conflicts within the sales team or with clients in a timely and effective manner.
City Head Sales
Captain Fresh
Pune
01.2022 - 01.2023
- Launched D2C Business for Captain Fresh Under TGFC Brand through B2B2C Approach for Bangalore and Pune.
- Built a Sales Team of 30 for Customer Acquisition & Retention through Society Activation, & Calling.
- Added More than 9k Unique Customers Under My Leadership in Pune City.
- Built Customer Acquisition model which had Lowest CAC.
- Built a business of Rs 18lac GMV for the city.
- To ensure achieve daily target of new customer acquisition and retention by doing BTL activities and cold calling effectively and efficiently.
- Handling a team size of 21 business development executives and 04 Business development managers and to ensure every individual must achieve their targets.
- Area mapping, potential analysis, route planning for delivery to ensure on time delivery.
- Understanding of P&L and costs of various heads, daily discussion with Business head and operations to reduce various costs.
- Motivated sales staff to continuously improve strategies through competitions and personalized coaching plans.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
City Head Sales
Big Basket
Patna
05.2021 - 12.2021
- Launched BB Daily by Big Basket in T2 Patna City.
- Build sale team of 35 for customer acquisition and retention by society activation and calling.
- Started a business in a city where people have very less faith on online channel and reluctance for any other medium to have their milk, fruits and vegetable was toughest challenge and to tackle with we selected clusters where more chunk was cosmopolitan.
- Area mapping, potential analysis, route planning for delivery to ensure on time delivery.
- To Increase penetration up to 20% and to reduce the complaints level below 3 percent.
- Proper coordination with operation team to ensure hassle-free delivery of both milk and non-milk products.
- Coordination with various brands for their promotion with our activities and to negotiate branding support with them.
- Understanding of P&L and costs of various heads, daily discussion with Business head and operations to reduce various costs.
- Conducting training sessions with HR team for Sales and Ops team to motivate them and to ensure they have proper understanding of various tech upgradations (customer app, employee app, delivery app etc)
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Selected, trained and performance-managed staff to handle high workload with ambitious targets.
- Optimised sales methods to best acquire, develop and retain customers.
- Set budget and monitored expenses to run profitable department.
- Added more than 12k Unique customer under my leadership.
- Patna was the first city to hit 100 customer acquisition among 7 T2 Cities.
Asst. City Head Sales
Big Basket
Mumbai
10.2020 - 04.2021
- Worked on Vendor buyout module for BB Daily for central belt of Mumbai from (south Mumbai to Bhandup)
- Built new business partnerships with local milk vendors to drive customer acquisition and generate revenue.
- After 3-4 months we analysed that only BTL activities will give us customers but not high penetration per society. Here was the biggest challenge the traditional vendors who use to supply in the societies from many years and they give credit too. We have selected a dedicated team to start vendor acquisition.
- Proper coordination with operation team to ensure hassle-free delivery of both milk and non-milk products.
- Vendors had very strong Unity so breaking that cartel was not very easy but after rigorous efforts we got break through and we converted our first vendor with 350 customers and then never looked back.
- Competition analysis to assess prospective Buyouts or area launch planning.
- Conducting training sessions with HR team for Sales and Ops team to motivate them and to ensure they have proper understanding of various tech upgradations (customer app, employee app, delivery app etc)
- Enhanced product marketability and improved profits with optimum targeting on sales and marketing strategies.
- Executed successful marketing events, open houses and display shows for products.
- Optimised sales methods to best acquire, develop and retain customers.
- Analysed current strategies for strengths and weaknesses and adjusted approaches to maintain sales trajectory.
- Developed innovative marketing campaigns to drive substantial sales.
- Motivated sales staff to continuously improve strategies through competitions and personalised coaching plans.
- Oversaw administrative team enabling front-line sales professionals to achieve quotas.
Business Development Manager
Big Basket
Mumbai
10.2018 - 10.2020
- Started business from the scratch in Mumbai(Kurla, Vidya Vihar, Chembur & Ghatkopar for Big basket's new vertical BB Daily by Big basket.
- Managed the team of 5 BDE for the assign area and ensue to deliver the BDE efficiency and productivity.
- Area mapping, potential analysis, route planning for delivery to ensure on time delivery.
- Make the passes through society for early enter for delivery boys.
- Proper coordination with operation team to ensure hassle-free delivery of both milk and non-milk products.
- Timely meetings with society presidents and associations to increase penetration and to minimize delivery related challenges.
- Created effective marketing, sales and promotional initiatives (BTL activities) to drive revenue.
- Planned and developed winning strategies to increase sales, expand territories and boost market positioning.
Sales Assistant
Vodafone Idea Limited
Mumbai
03.2015 - 09.2018
- Managing daily target and database for the team.
- Handling a team of 8 executives and their development. Handling the store responsibilities solely including staff management.
- Managing KRA’s of the executives and their adherence to it on a daily basis.
- Working on KPA’s of the executives and their development regularly.
- Continuous 1:1 with executives for better performance.
- Analyses data determines and recommends solutions/strategies for presenting to top Management.
- Presenting the monthly and annual performance review to the top management.
- Setting and coordinating weekly meet with management on performance.
- Mature the executive’s lead of eligible clients.
- Effective handling needy customers and generate more leads from them.
Education
MBA - Sales And Marketing Education
Symbiosis International
Pune06-2024
Bachelor of Commerce -
Siddharth Collage of Commerce And Economics
Mumbai07.2013
Higher Secondary Certificate -
Siddharth Collage of Commerce And Economics
Mumbai06.2010
Secondary School Certificate -
Guru Nanak English High School
Mumbai06.2008
Skills
- B2B2C Sales & Business development
- BTL Activation
- Ecommerce sales
- Enterprise account hunting and farming
- Offline Marketing management
- Competitive and trend analysis
- Deal Closing
- New Business Development
- Direct Sales
- Team management
Accomplishments
- Onboarded the most premium societies of south Mumbai, Like: World tower lower Parel, Ashok tower, Crescent bay etc on bbdaily Platform .
- Awarded the best Business Development Manager for the month of Oct 2020.
- Acquire 210 Unique customers in just 2days.
- Successfully launched and deliver the unexpected result in term of customer acquisitions and orders in Patna 2nd Top T2 City.
- Patna was the first T2 City to hit 100 unique customer acquisition in a day.
Timeline
Head of Sales Department
Periurja Energy Pvt Ltd.
01.2024 - Current
Sr. Area Sales Manager
Square Yards Pvt Ltd
02.2023 - 12.2024
City Head Sales
Captain Fresh
01.2022 - 01.2023
City Head Sales
Big Basket
05.2021 - 12.2021
Asst. City Head Sales
Big Basket
10.2020 - 04.2021
Business Development Manager
Big Basket
10.2018 - 10.2020
Sales Assistant
Vodafone Idea Limited
03.2015 - 09.2018
MBA - Sales And Marketing Education
Symbiosis International
Bachelor of Commerce -
Siddharth Collage of Commerce And Economics
Higher Secondary Certificate -
Siddharth Collage of Commerce And Economics
Secondary School Certificate -
Guru Nanak English High School
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