PRADEEP KUMAR

Integrated brand communications professional with 16 years of experience and a strong passion for brand storytelling that drives audience connect and business growth. Highly driven communications specialist with an MBA in Marketing and over 16 years of experience in PR & Corporate Communications in a range of sectors, including FMCG, Hospitality, EdTech, Aviation, Healthcare (consumer), and Infrastructure segment. My expertise lies in integrated brand communications, particularly in the corporate and consumer segments. I have a keen understanding of the power of creative storytelling, content marketing, and digital communication, as well as the ability to build thought leadership, strategic media relations, and partnerships. I take pride in having created award-winning campaigns that have been recognised not only in India but also across the Asia Pacific region. As a PR professional, I am always humbled by the ability to narrate brand stories and excited by the opportunities to tell them in new and engaging ways.

• VIVO India launch, Led the communication campaign for the international handset manufacturers VIVO Mobile.
• Vh1 Supersonic, Have established Vh1 Supersonics’ role and eminence in India’s growing dance music genre. During my tenure with the brand, it became a category game-changer and trendsetter, winning multiple awards and accolades for brand building through communication. (SABRE DIAMOND for BRAND BUILDING| IPRCCA BEST USE OF SOCIAL MEDIA)
• Vuclip, Repositioning from a technology company to a MediaTech company. Launch of Viu into regional markets and international expansion to South Africa and Myanmar.
• Reckitt, Dettol Handwash Challenge (IPRCCA MOST INNOVATIVE USE of SOCIAL MEDIA & BEST USE OF CONTENT) Dettol Banega Swasth India (IPRCCA Healthcare Marketing Campaign | SABRE Global Best 40 Campaign)