PRADEEP LASHKARE
Pune
Summary
A seasoned Digital Marketing Professional with over 10 years of experience, specializing in Web Analytics, Tag Management, and managing a diverse portfolio of clients across multiple regions. Proven expertise as a Lead Digital Analyst and On-site Consultant, leading projects in various domains and technologies. Adept at handling large teams, providing end-to-end support across consulting, development, execution, project management, and team building. Skilled in driving impactful digital marketing strategies and fostering client relationships across multiple industry verticals, including BFSI, Supply Chain, Advertising & Media, Manufacturing, and Hi-tech.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Sr. Digital Analytics Consultant
Globant India Pvt. Ltd
12.2021 - Current
- Responsible for the Google Analytics landscape of the customer across multiple web properties.
- Collaborate with client’s primary marketing agencies to consolidate reporting requirements and optimization goals.
- Design and lead strategic reporting frameworks, delivering insights and recommendations to client optimize their website and campaigns
- End-to-end implementation and execution of Google Analytics, including setup, configuration, and ongoing management.
- Architecture design and implementation for all Data-In and Data-Out requirements from Google Analytics, ensuring seamless integrations.
- Leading implementation via Google Tag Manager (GTM), including advanced tracking setups and configuration of analytics properties.
- GA4 Explorations and dashboard setup (automated) with custom alerts and anomaly detection analysis.
- Advanced audience segmentation and user property configuration for tailored reporting and insights.
- Attribution modeling and campaign lifecycle analysis, leveraging GA4 capabilities.
- Performing proofs of concept (POCs) to recommend optimal data integration approaches for clients.
- Provide clients with an analytical view of website and campaign performance, including optimization recommendations.
- Create custom dashboards and reports in tools like Looker Studio or BigQuery to measure website performance and deliver actionable business insights.
- Leverage Google Marketing Platform features to enhance personalization and campaign effectiveness.
- Define audiences in GA4 and utilize them in remarketing or tailored user experiences.
- Provide technical guidance and team management, ensuring high-quality deliverables and strategic implementation.
Team Manager
Cognizant Technology Solutions
08.2021 - 12.2021
- Responsible for Adobe Analytics landscape of the customer across multiple web properties
- Adobe Analytics workspace dashboards setup (automated) and alerts and anomaly detection analysis
- Product analytics - understanding KPIs, developing feature level metrics, user behavior deep dives
- Create and implement analytics tags on various websites, campaign pages and other web properties using Google & Adobe Launch
- Custom dashboard and report creation for web and Mobile properties - Probability and Statistics
- Execution of User journey analysis, identification of problem area and provide required solution
- Prepared technical documentation for adobe analytic implementation, building reports & dashboards using Power BI and Adobe workspace
Business Lead
Tata Consultancy Services
02.2014 - 08.2021
- Integration of Web analytics tools such as Adobe Analytics, Google Analytics, Google Tag Manager
- Worked on customer behaviour & user journey analysis for all web properties
- Creation of SDR and identifying any gaps or inconsistencies
- Collaborate with the web operation team to effectively implement the changes as per the recommendations and analysis results
- Connect with clients for business requirements, walk through analysis outcome and come up with ideas for optimization of the digital properties
- Custom dashboard and reporting as per the client and business requirement and provide business insight on Adobe workspace
- Drive efficiencies in how analytical services delivered, through automation and standardization of analytical delivery
- Reporting & Data Visualization via Adobe Workspace and automated dashboards
Analyst
STERIA INDIA LTD
04.2012 - 02.2014
- Analysis of the requirement (information) provided by the client and preparing graphical representation of the data and the work done
- Analysis of correct product categorization and maintenance
- Content & Image audits for completeness & accuracy
- Creating and maintaining the input details of a product as per business requirement
- Analyzing and maintaining the price and cost of the product so as to avoid monetary loss
- Maintenance of the product throughout its entire life cycle
- Categorizing rates as per ranks and ensuring content accuracy on live site
Education
BACHELOR OF BUSINESS ADMINISTRATION -
University of Pune
01.2011
Skills
- Adobe Analytics
- Google Analytics 4
- Google Tag Manager
- Looker Studio
- SQL
- HTML
- CSS
- Javascript
- Stakeholder engagement
- Business reporting
- JIRA
- Wrike
- Confluence
Certification
Google Analytics Certified Professional
Google Tag Manager
Adobe Analytics
Languages
Marathi
First Language
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Personal Information
- Date of Birth: 02/11/90
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Sr. Digital Analytics Consultant
Globant India Pvt. Ltd
12.2021 - Current
Team Manager
Cognizant Technology Solutions
08.2021 - 12.2021
Business Lead
Tata Consultancy Services
02.2014 - 08.2021
Analyst
STERIA INDIA LTD
04.2012 - 02.2014
BACHELOR OF BUSINESS ADMINISTRATION -
University of Pune
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