Pradeep Mehra
Regional Head - Sales
Noida,UP
Summary
25 + years of diverse experience in the Banking and Pharmaceutical sectors. Dynamic and results driven dedicated professional with a proven track record of driving business growth, team building and empowering work culture. Expertly leads cross functional teams, optimizes operational processes, and implements relevant technology solutions to enhance organizational performance. Exhibits strong analytical acumen, and a steadfast commitment to delivering exceptional customer service.
Overview
26
26
years of professional experience
Work History
Regional Head Sales – Unsecured Loans
ICICI Bank
10.2014 - Current
- Key objective is to enhance Personal Loan, Credit Cards and Educational Loan Market Share in unsecured loans industry segment and thereby increasing core operating profit for the organization.
- Exploring new business opportunities through a network of Relationship Managers, their field executives and leveraging existing managed customer base of mapped regional branches.
- Develop and execute regional marketing campaigns to promote personal loans, credit cards, and educational loans.
- Successfully launched several new sales initiatives that captured significant market share.
- Optimized resource allocation to maximize profits, reducing costs without compromising quality or service levels.
- Increased core operating revenue of Personal Loan by 34% and credit cards by 43% .
- Mar '24, Personal Loan Disbursement grew by 32%, with Avg Book growth of 59%
- Mar '24, Credit Cards growth accounts for 23% , with Avg Book growth of 30%
- Cultivated a high-performance environment through effective goal-setting and ongoing performance monitoring.
- Improved team productivity and morale through targeted training and development programs.
- Improved regional performance by implementing strategic sales initiatives and effective team management.
- Engagement with internal and external stakeholders to ensure smooth sales processes.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Relationship Manager - To - Regional Head Sales
ICICI Bank
10.2010 - 01.2014
- Managed and grew the institutional and government banking portfolio, ensuring portfolio diversification and adherence to credit policies.
- Provided Fee Collection and Payment Solutions to various Educational Institutes.
- Responded to customer inquiries and resolved complaints to establish trust and increase satisfaction.
- Built and maintained relationships with new and existing clients while providing high level of expertise.
- Mentored junior team members on best practices in relationship management techniques, contributing to overall team success and growth within the company.
- Implemented risk mitigation strategies and ensured compliance with regulatory requirements.
- Oversaw the efficient processing of transactions and service requests.
- Successfully increased the institutional banking portfolio over these years.
- Added New High Value clients like AICTE, NCTE, Sir Ganga Ram Hospital, Delhi Jal Board.
- Enhanced customer satisfaction scores by streamlining service delivery processes, personalized client interactions and effective resolution of client issues.
- Cross sell various banking products & services to these clients and their family members.
Debt Manager - Credit Card Delinquent Portfolio
ICICI Bank
10.2007 - 01.2010
- Managed and reduced credit card delinquency rates through effective portfolio management
- Early bucket credit cards portfolio management through collection and agency managers
- Developed comprehensive policies and procedures for debt collection, ensuring compliance with industry regulations and best practices.
- Provided regular updates to senior management on the status of outstanding debts and recovery efforts.
- Engaged in Capacity and Productivity planning of in-house calling team and external agencies
- Worked closely with other departments such as risk management, finance, legal, and customer service to ensure a holistic approach to debt management.
- Reduced credit card delinquency rates substantially by improving customer satisfaction scores through customer-centric approach to debt management, offering flexible payment plans, and providing exceptional service throughout the debt resolution process.
- Responded to client concerns and questions about credit scores and methods to improve numbers.
- Reduced the cost of debt recovery operations by streamlining of processes and the introduction of automated debt management systems.
- Ensured 100% compliance with all regulatory requirements, thereby avoiding any legal issues or penalties for the organization.
- Developed comprehensive training programs for the debt management team, leading to increase in team productivity and a reduction in employee turnover rates.
Medical Sales Representative – Territory Manager – Area Sales Manager – Sr. Area Sales Manager
Ind-Swift Ltd - Dabur Pharma Ltd. - Alembic Ltd.
10.1998 - 10.2007
- Develop and implement sales strategies to achieve organizational goals and market share.
- This includes market analysis, sales forecasting, and budgeting.
- Team Leadership and Development by setting performance goals, conducting regular reviews, Joint meeting and providing training.
- Build and maintain strong relationships with key customers, including healthcare professionals, hospitals, and clinics.
- Ensure high levels of customer satisfaction and address any issues or concerns promptly.
- Plan and execute product launches and promotional activities.
- This includes organizing events, conducting product demonstrations, and collaborating with the marketing team to develop promotional materials.
- Manage the sales budget, including expenses for travel, promotional activities, and team incentives.
- Ensure efficient use of resources to maximize return on investment.
- Identify areas for improvement within the sales process and implement best practices to enhance efficiency and effectiveness.
- Stay updated with the latest sales techniques and pharmaceutical industry developments.
- Monthly sales of Ind-Swift Ltd rose from 50k to 3 lacs within 6 months of launching.
- QoQ increase in sales of more than 20% throughout the years in Dabur Pharma Ltd.
- Most of the years among Top Performers PAN India.
- Won all Cash & Kind incentives throughout these years.
- Successfully launched and create niche for new pharmaceutical products in the market.
Education
Master of Business Administration (MBA) -
Sikkim Manipal University
Bachelor of Commerce (Honors) - undefined
Delhi University
Skills
Team Leadership
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Interests
Mentoring and Coaching
Reading Books
Music & Sports
Public Speaking
Meditation and Mindfulness
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridImportant To Me
Company CultureWork-life balanceCareer advancementPaid sick leaveHealthcare benefitsFlexible work hoursPaid time offWork from home optionStock Options / Equity / Profit SharingPersonal development programsTeam Building / Company RetreatsTimeline
Regional Head Sales – Unsecured Loans
ICICI Bank
10.2014 - Current
Relationship Manager - To - Regional Head Sales
ICICI Bank
10.2010 - 01.2014
Debt Manager - Credit Card Delinquent Portfolio
ICICI Bank
10.2007 - 01.2010
Medical Sales Representative – Territory Manager – Area Sales Manager – Sr. Area Sales Manager
Ind-Swift Ltd - Dabur Pharma Ltd. - Alembic Ltd.
10.1998 - 10.2007
Master of Business Administration (MBA) -
Sikkim Manipal University
Bachelor of Commerce (Honors) - undefined
Delhi University
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