PRADEEP NISHAD

Currently managing city-wide operations for ABH, Kylie, and Max Factor across multiple stores and counters. Responsible for leading store teams, driving performance metrics, and ensuring operational excellence across all touchpoints. Oversee brand audits, compliance, and training initiatives to maintain high standards. Collaborate closely with brand and marketing teams on new launches, in-store activations, and customer engagement strategies. Additionally, handle recruitment, onboarding, and employee development to build a strong, service-focused retail workforce.

Results-driven Store Manager with a proven track record in driving business growth, leading high-performing teams, and delivering exceptional customer experiences. Successfully managed India's No. 1 store – Nykaa Ultra Luxe (Khar, Linking Road High Street), housing 55+ premium brands, and leading a team of 35+ members. Recognized as the highest sales-generating store across Nykaa’s pan-India network.
Led seamless store-level execution by overseeing daily operations, ensuring the achievement of KPIs, sales targets, and profitability goals. Through detailed P&L analysis and strategic planning, I’ve optimized store performance while maintaining high brand standards and compliance. I successfully executed new store rollouts, local branding, and promotional campaigns, ensuring a timely and impactful market presence. With a strong focus on operational efficiency, I aligned manpower planning with business needs, and maintained consistency in customer experience across all touchpoints. A key strength has been in developing high-performing teams—through continuous training, hands-on leadership, and structured feedback—which significantly improved engagement, productivity, and retention.

As a Deputy Manager at TIRA Beauty, I have had the opportunity to lead the setup and daily operations of a flagship retail store, spread across 4,500+ sq. Ft., managing over 100 beauty brands, and a dedicated team of 50+ members. My focus has been on creating a well-organized, customer-centric environment, while ensuring operational efficiency and high service standards.

Throughout my role, I have worked closely with team members to maintain strong store discipline, cleanliness, and equipment upkeep. I have been actively involved in training and developing staff, promoting a positive and collaborative culture that supports both individual growth and team performance.

I take pride in implementing practical process enhancements that improve both internal workflows and the overall customer experience. With a hands-on approach to inventory control, customer relations, and team development, I aim to contribute meaningfully to the store’s success while continuously learning and growing as a leader.

I began my journey in retail by learning the core aspects of store operations, customer engagement, and team collaboration from the ground level. This hands-on experience laid a strong foundation and allowed me to grow into leadership roles, where I now manage end-to-end store operations, coach high-performing teams, and drive business results. With over 6.5 years of experience, I’ve developed expertise in managing key KPIs such as conversion, ATV, UPT, shrinkage, and team productivity—ensuring consistent performance across all metrics.

A significant part of my role involves leading Visual Merchandising (VM) execution with precision—ensuring brand guidelines are maintained while creating displays that attract, engage, and convert customers. From store layouts to seasonal VM changes, I work closely with brand and marketing teams to bring the store’s visual identity to life. I also focus on team training and development, creating a culture of accountability, collaboration, and service excellence.