Pradeep Parthiban
Marketing Professional
Chennai
Summary
Seasoned Marketing Professional with 7+ years of experience specializing in Digital Marketing. Expert at planning, executing and optimizing online marketing strategies. Hands-on experience in inbound marketing, content marketing, social media marketing, email marketing and branding.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Digital Marketing Manager
Purpleslate
04.2022 - Current
- Developed and implemented successful digital marketing campaigns to drive engagement and increase brand awareness.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
Digital Marketing Manager
CloudNow Technologies
07.2021 - 03.2022
- Develop, implement, track and optimize marketing campaigns across all digital channels.
- Managed team of 4 direct reports engaged in SEO, Content Marketing, SMM and Email Marketing.
- Devised strategies and roadmaps to support the company vision.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Analyzed and reported social media and online marketing campaign results.
- Monitored return on investment of online and social media marketing efforts.
Assistant Manager - Digital Marketing
Indium Software
01.2018 - 07.2021
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Boosted brand awareness by establishing strong web and social media presence.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Boosted direct referral traffic month over month through content contribution in high authority websites.
- Develop and manage layouts of communications such as presentations, newsletters, event support materials, and brochures.
- Plan, develop and execute digital marketing strategies.
Digital Marketer
Arizon Digital
06.2016 - 07.2017
- Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences and boosting reach with strategic ad placements.
- Boosted brand awareness by establishing a strong web and social media presence.
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
- Boosted direct referral traffic month over month through content contribution in high authority websites.
- Develop and manage layouts of communications such as presentations, newsletters, event support materials, and brochures.
- Plan, develop and execute digital marketing strategies.
Education
MBA -
University Canada West
Vancouver, BC, Canada 07.2010 - 11.2012
Bachelor - Computer Science Engineering
Sathyabama University
Chennai, India 08.2003 - 05.2007
Skills
- Content marketing
Online Advertising
Social Media Marketing
Search Engine Optimization
Search Engine Marketing
Email marketing
Copywriting
Social analytics
Google Analytics
Marketing strategy
Hobbies
When I am not working, you can see me,
- Playing Football
- Watching Movies
- Capturing Moments
- Exploring New Places
- Running Marathons
Timeline
Digital Marketing Manager
Purpleslate
04.2022 - Current
Digital Marketing Manager
CloudNow Technologies
07.2021 - 03.2022
Assistant Manager - Digital Marketing
Indium Software
01.2018 - 07.2021
Digital Marketer
Arizon Digital
06.2016 - 07.2017
MBA -
University Canada West
07.2010 - 11.2012
Bachelor - Computer Science Engineering
Sathyabama University
08.2003 - 05.2007
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