PRADEEP RAJPUT

•Lead performance marketing for Dermapuritys, a premium dermatology and aesthetic clinic brand, driving patient acquisition across paid channels.
•Manage and optimise ₹40 lakh+ monthly budgets across Google Ads and Meta Ads to achieve ROI-driven, cost-efficient patient leads.
•Plan, execute, and optimise campaigns across Google Search, PMAX, Display, YouTube, Facebook, and Instagram.
•Track and improve KPIs including CPL, CPA, ROAS, CTR, CVR, CAC, and LTV using GA4, GTM, and CRM dashboards.
•Build A/B testing roadmaps for creatives, landing pages, audiences, bidding strategies, and ad formats.
•Identify funnel drop-off points and implement conversion optimisation strategies to maximise consultation bookings.

• Led end-to-end digital strategy for premium D2C brands, with focus on clothing, cosmetics, gifting, and healthcare verticals.
• Managed $120K+ monthly ad budgets across Meta, Google, and programmatic platforms for direct response and brand campaigns.
  Orchestrated multi-channel PPC campaigns, increasing traffic and boosting conversions for luxury brands.
• Engineered strategic audience segmentation, focusing on high-intent and affluent buyers.
• Drove creative campaign development: high-impact visuals and video assets tailored for premium D2C positioning.
  Conducted landing page audits and optimization to maximize checkout rates and customer experience.
• Deployed advanced A/B testing—ads, landing pages, targeting—improving CTR by 40% and reducing CPA by 35% for flagship clients.
• Delivered actionable analytics on campaign health, informing ongoing D2C strategy and budget reallocation.

Key Case Study:
Wearthree.com (Luxury Clothing D2C)
 ROAS increased from 2.0 to 6.4
 CPA reduced by 35%
 CTR improved by 40%
 Achieved sustainable scale in a competitive niche.

• Managed search engine marketing budgets and tracked campaign performance.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Implemented pay-per-click campaigns to increase website traffic and conversions.

• Analyzed SEO outreach goals and presented findings to marketing director.
• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.