PRADEEP RAJPUT

• Led end-to-end digital strategy for premium D2C brands, with focus on clothing, cosmetics, gifting, and healthcare verticals.
• Managed $120K+ monthly ad budgets across Meta, Google, and programmatic platforms for direct response and brand campaigns.
  Orchestrated multi-channel PPC campaigns, increasing traffic and boosting conversions for luxury brands.
• Engineered strategic audience segmentation, focusing on high-intent and affluent buyers.
• Drove creative campaign development: high-impact visuals and video assets tailored for premium D2C positioning.
  Conducted landing page audits and optimization to maximize checkout rates and customer experience.
• Deployed advanced A/B testing—ads, landing pages, targeting—improving CTR by 40% and reducing CPA by 35% for flagship clients.
• Delivered actionable analytics on campaign health, informing ongoing D2C strategy and budget reallocation.

Key Case Study:
Wearthree.com (Luxury Clothing D2C)
 ROAS increased from 2.0 to 6.4
 CPA reduced by 35%
 CTR improved by 40%
 Achieved sustainable scale in a competitive niche.

• Managed search engine marketing budgets and tracked campaign performance.
• Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
• Cultivated relationships with search engine providers to gain industry insights and determine prospects.
• Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
• Implemented pay-per-click campaigns to increase website traffic and conversions.

• Analyzed SEO outreach goals and presented findings to marketing director.
• Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.