PRADEEP R RAJAPPA

• Build strong relationships with clients and internal teams, ensuring alignment on campaign goals, performance expectations, and delivery milestones.
• Manage end-to-end programmatic activation and optimization for Disney+, Nature’s Way, Thermacell, Wingstop, and Signet (Zales & Peoples) across DV360, Yahoo DSP, The Trade Desk, and Amazon DSP.
• Oversee daily pacing, creative trafficking, budget updates, and platform management—including Wingstop PG Deal—ensuring accurate delivery, rotations, and smooth campaign performance.
• Lead Signet’s operational workflow: pacing reviews, daily/weekly reporting, trade deck updates, weekly spend forecasting, billing workbooks, and QA dashboard updates.
• Execute platform tasks such as deal creation, audience updates, flight extensions, budget adjustments, creative uploads, campaign launches, and troubleshooting delivery issues.
• Conduct weekly client calls to present performance insights, optimization strategies, creative analysis, and proactive solutions to pacing or delivery challenges.
• Lead internal stand-ups, manage workflow across the team, perform rigorous QA on all deliverables, and collaborate with DSP support teams (incl. Google Global Support) to resolve technical or delivery-related issues.
• Achievements:
• Improved overall campaign efficiency and delivery accuracy across multiple clients by enhancing pacing management, audience segmentation, and optimization strategies.
• Streamlined reporting workflows for Signet (daily reports, weekly reports, billing workbooks, QA dashboards), reducing turnaround time and increasing accuracy.
• Strengthened creative performance and CTR through weekly creative matrix analysis and strategic recommendations.
• Successfully optimized programmatic processes for Disney+, Nature’s Way, Signet and Thermacell, enabling smoother campaign execution and improved performance outcomes.
• Built trusted client relationships by consistently delivering insights, addressing issues proactively, and maintaining high-quality communication.
• Enhanced team productivity by standardizing QA processes, improving trafficking accuracy, and optimizing task-sharing frameworks across accounts.

• Managed end-to-end programmatic campaign setup and execution in Adform for EMEA accounts, including self-QA, trafficking, pacing checks, and ongoing optimization across clients like BMW, IKEA, and promotional campaigns.
• Monitored daily campaign performance and maintained delivery, pacing, and performance tracking sheets to ensure accurate reporting and alignment with campaign KPIs.
• Developed and shared optimization strategies for under-pacing or under-performing campaigns, driving improvements in delivery, efficiency, and overall results.
• Collaborated with clients and internal teams through regular meetings, providing campaign updates, performance insights, and ensuring smooth communication and workflow.
• Delivered daily, weekly, and monthly reports—including delivery summaries, revenue tracking, and actionable insights—to support data-driven decision-making for clients.
• Achievements:
• Improved client KPI delivery by 12–20% via test-and-learn strategies.
• Streamlined partner workflows, increasing operational efficiency by 25%.
• Activated Cartology audience segments, increasing measurable store footfall and sales impact.

• Managed end-to-end programmatic campaigns for brands including Mosquito Joe, Coca-Cola, Domino’s, and Pepsi across platforms such as TTD, CM360, Celtra, IAS, Jira, Salesforce, and the client’s internal DSP (Genesis).
• Analyzed campaign objectives vs. performance data, delivered creative-level insights, and executed optimizations aligned to KPIs.
• Delivered daily, weekly, and monthly reporting, including pacing, delivery status, system variance checks, and billing invoice generation.
• Acted as a point of contact for clients through Slack and weekly calls, providing updates, resolving platform issues, and sharing optimization recommendations.
• Performed QA on campaign setups and mentored new joiners by guiding them on workflows, troubleshooting tasks, and best practices.
• Achievements:
• Improved campaign performance through data-driven optimization and systematic KPI-aligned strategies across multiple high-value brands.
• Reduced operational discrepancies by streamlining system variance checks and ensuring accurate billing and reporting.
• Successfully onboarded and trained new team members, enhancing team productivity and knowledge consistency as the designated POC.

• Managed day-to-day programmatic buying across multiple DSPs in a self-service environment, including RTB, VAST, and JS-tag based executions.
• Set bid strategies, monitored performance, and implemented ongoing optimizations across audience segments, content categories, geographies, and supply paths.
• Oversaw demand–supply integration by onboarding new publishers and advertisers, managing daily partner endpoints, and ensuring efficient delivery across all channels.
• Optimized both supply and demand partners to maximize campaign efficiency, delivery, and ROI on a daily basis.
• Conducted platform training sessions, managed monthly billing/payables and spend reporting, and ensured accurate operational workflows.
• Achievements:
• Improved campaign efficiency by 15–22% via bid strategy optimization.
• Expanded partner ecosystem with 25+ publishers/advertisers.
• Enhanced billing/reporting accuracy by 20%.

• Analyzed and monitored advertiser campaign delivery daily, identifying pacing issues, performance concerns, and optimization opportunities.
• Collaborated proactively with Account Managers by flagging delivery risks, recommending optimization strategies, and supporting campaign extensions or budget reallocations.
• Forecasted campaign delivery, prepared alternate delivery plans, and executed end-to-end campaign management including optimizations and modifications.
• Delivered mid-campaign performance reports, supported client requests, and maintained a strong understanding of client workflows and requirements.
• Trained new resources on platform tools, client specifications, and best practices while conducting weekly client check-ins to evaluate account health and areas for improvement.
• Achievements:
• Improved delivery stability by 25% through proactive pacing alerts and budget adjustments.
• Increased campaign performance via KPI-driven optimization.
• Strengthened team capability by mentoring new members.

• Set up and manage new digital campaigns across ad-serving tools, including trafficking, order entry, line-item creation, creative setup, and configuration according to client requirements.
• Oversee daily campaign operations such as pacing checks, optimizations, creative swapping, pausing ads, URL updates, and adjusting flight dates to ensure smooth delivery.
• Monitor campaign performance and delivery trends, identifying discrepancies and escalating issues promptly to maintain campaign health.
• Work with multiple creative formats (JPG, third-party tags), ensuring proper QA, troubleshooting, and flawless implementation.
• Communicate directly with clients regarding task completion, campaign performance, and any issues affecting delivery or optimization.

Achievements:

• Improved delivery stability by 25% through proactive pacing alerts and budget adjustments.
• Increased campaign performance via KPI-driven optimization.
• Strengthened team capability by mentoring new members.