PRADEEP SHARMA

TII India is part of prestigious TII Group (Germany based), having more than 150 years of experience in field of manufacturing of trailers and has 70% market share worldwide. Innovator of many ground breaking technologies such as Hydraulic Pendulum Axle & Wheel Motor etc. TII Group has 4 manufacturing facilities across globe.

• Key Account Management : Managed a portfolio of 30+ major accounts of key customers in region, generating annual revenue of INR 60+ Cr. Designing and implementing a strategic sales plan for west zone that expands company's customer base and ensure its strong presence
• Customer Acquisitions : Added significant number of new customers in transportation segment & established sales exposure to new industries including infrastructure, crane hiring and power generation
• Product Management : Responsible for pricing to meet revenue & profitability goals, setting annually & monthly revenue forecast & sales plan; product wise sales realization.
• Institutional Sales : Responsible for identify opportunities and develop relationships with Institutional Key Account Decision Makers especially in Government Sector. Experienced with Bid, RFP Processes with Govt & Institutional Bodies. Assess current competitor offerings, seeking opportunities for differentiation. Read the RFP and highlight the potential risk and plan to mitigate that risk (Commercial perspective).
• Market & Competitor Analysis : Analyzing sales of key competitors, pricing strategies & trends, Industry trends and product related market information & conversion of all into a combined actionable customer insights for targeting customers.
• Key Deliverables :
• Conceptualizing and implementing sales promotional strategies as part of brand building and market development effort
• Researching, planning, and implementing new target market initiatives
• Setting goals and developing plans for business and revenue growth
• Identify potential clients in target market and complete appropriate research on prospective client's business and equipment needs
• Pursuing leads and moving them through sales cycle
• Develop relationships with prospective clients, while maintaining existing client relationships
• Partner with sales teams to create contract-winning proposals for current and prospective clients
• Negotiate contract terms with clients and communicate terms to stakeholders
• Collaborate with design and production teams to ensure contracted product specifications are executed on-time and as agreed
• Become subject matter expert on our business products, processes and operations, and remain up-to-date on industry news
• Established track record achieving defined targets, in tune with benchmark set by organization
• Marketing communications, Creative development, Media planning
• Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
• Exceeded targets by building, directing, and motivating high-performing sales team.
• Built lasting relationships with clients through outstanding customer service interactions.
• Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
• Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
• Evaluated costs against expected market price points and set structures to achieve profit targets.
• Developed and implemented key account strategies and programs to optimize revenue contribution and return on investment.
• Led sales region to increase sales and boost team morale.
• Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
• Executed proven strategies to hit sales quota and help company achieve goals.
• Formulated tactics and strategies to target new potential customers within prioritized markets.
• Directed sales support staff in administrative tasks to help sales reps close deals.
• Modeled strong negotiation skills to help team members close tough deals with lucrative clients.
• Coordinated and conducted well-organized product presentations and demonstrations to potential customers at seminars and trade shows.
• Grew businesses by adopting market expansion strategy to serve different customer needs.
• Introduced cost-saving initiatives to reduce losses and increase profit margin.
• Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
• Prepared sales presentations for clients showing success and credibility of products.
• Forecasted sales and established processes to achieve sales objectives and related metrics.

• Achieved maximum revenue generation of INR 27 Lacs in month
• Adept in channel operations including appointing of dealers, monitoring performance and rendering market support
• Outperformed in generating leads to build clientele and thus increasing revenue generation by 28%MoM
• Business development presentation to clients & convert them into potential customers as long sustaining business entity
• Understanding need & demand of customer to analyze sales funnel & customer intent
• Developed competitive pricing strategy for profit maximization & augmented market share, considering customer satisfaction
• Spearheaded marketing campaign & represented company at various summits
• Brand promotions through ATL & BTL advertising.
• Identified, hired and trained highly-qualified staff by teaching best practices, procedures, and sales strategies.
• Handled customer relations issues, enabling quick resolution, and client satisfaction.
• Coached and counseled sales personnel, assisting with individual selling efforts and helping sales representatives reach targets.
• Maintained relationships with customers and found new ones by identifying needs and offering appropriate services.
• Closed lucrative sales deals using strong negotiation and persuasion skills.
• Conducted team meetings to reinforce goals and objectives and set clear expectations about policies and procedures.
• Grew sales and boosted profits, applying proactive management strategies and enhancing sales training.
• Evaluated performance against goals and implemented appropriate development plans.
• Utilized metrics to modify low-performing sales and marketing programs and plans to increase effectiveness.

• Worked in B2B segment with generation of anticipated sales plan
• Product development in accordance with customer requirement
• Retail Marketing & Branding (includes market research & surveys, collecting actual sales data for market share, sales forecast & branding effectiveness)
• Team member of product application group
• Responsible for generating MIS (Management Information System) report.
• Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated sales numbers.
• Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
• Identified industry benchmarks to measure success of key digital strategy areas.