PRADEEP SINGH
HEAD INTEGRATED BUSINESS
Noida,Uttar Pradesh
Summary
CAREER HIGHLIGHT Results-driven strategic divisional sales leader with 24 years of experience in generating sales growth and business expansion. Inclusive background in client and agency management, content marketing and sales management. Strategic leader with a track record of successfully expanding market share while ensuring existing client loyalty. Superior organizer capable of leading sales team and consistently achieving sales.
Overview
26
26
years of professional experience
Work History
Head Integrated Business
Amar Ujala Limited
Noida, Uttar Pradesh
07.2022 - Current
- Building an Integrated Sales processes involving print media, digital media and activations division.
- Creating solutions for clients in the regional markets.
- Set up and onboarded new accounts.
- Collaborated with internal resources and external networks to prioritize and penetrate key accounts.
- Created sales presentations, conducted seminars, and participated in meetings.
- Constructed retention and growth strategies and delivered on strategies to build strong business pipeline.
- Closed opportunities with senior-level executives and decisions makers.
- Developed sales team through motivation, counseling and product knowledge education.
- Researched and generated leads at networking events.
- Coordinated and implemented marketing plans resulting in new business opportunities.
HEAD
REVENUE• DB DIGITAL - DB CORP LTD
05.2018 - Current
- First time posted profit for the digital business
- Successfully managing the digital unit to post EBITDA margin of 23% and created history for DB Digital
- Created new brand awareness, through marketing, sales materials, and sales replication
- Develop relationships with existing client base at all levels of the hierarchy, establishing brand awareness
- Developed SWOT methodologies, and response to competitive landscape
- Created new brand awareness, through marketing, sales materials, and sales replication
- Managing the complete Revenue responsibility for verticals under DB Digital, web properties Bhaskar.com, DivyaBhaskar and DivyaMarathi
- DB Digital has very popular Apps for Hindi and Gujarati audiences
- Building revenue strategy, conceptualization and driving revenues through client led briefs, brand activations and brand engagement activity using own media and social media
- Content marketing both text and video form for brands to reach Hindi heartland and Gujarati audience base
- Concept creation and managing roadshows at leading media agencies to educate about advantages to include language platforms in media plans
- Team building and coordinating with other departments to create a value chain set of clients
DIRECTOR
GOLDEN RABBIT
02.2017 - 04.2018
- Managed the digital vertical of GRC
- INS Accredited Agency, with expertise in Media planning- buying, Print, Radio, TV and OOH
- 25 + Brands FMCG, Retail, Automobile, Education & Govt
- Digital capabilities include – Media planning, buying, social media, ORM, Content Management, Web and Mobile development and performance marketing.
NATIONAL SALES HEAD
HUNGAMA DIGITAL MEDIA ENTERTAINMENT PVT LTD
11.2009 - 10.2016
- Heading Digital Media Sales and alliances
- Driving Sales through Integrated Media properties like ArtistAloud.com, Digital properties like BollywoodHungama.com, Hungama.com, Hungama Music App, M.hungama.com, Tata Sky Active Gaming channel and Movie IP based gaming
- Conceptualization and driving revenues through client led briefs, using social media, applications both online and mobile
- Content marketing and brand activation using music and entertainment content
- Building revenue stream and meeting sales target
- Creating brand solutions with celebs on digital and mobile platform
- Team building and coordinating with other departments to create a value chain for my set of clients
- Shown a consistent growth in revenue since my association with the company.
ASSISTANT VICE PRESIDENT
ZEE NEWS LTD
08.2008 - 11.2009
- Heading Internet Sales and Marketing alliances at all India level
- Conceptualization and selling digital concepts as per brand brief
- Consistent growth in revenues
- Handling sales team in North and West
- Building up a revenue stream and meeting sales target
- Content development in coordination with the edit team
- Development of other group sites.
MANAGER SALES
ZAPAK DIGITAL ENTERTAINMENT LTD
09.2007 - 07.2008
SENIOR MANAGER DIGITAL
ZEE NEWS LTD
08.2005 - 08.2007
DEPUTY MANAGER
WEB ADVERTISING, HT MEDIA LTD
11.2003 - 08.2005
GROUP OFFICER
BUSINESS STANDARD LTD
08.2002 - 11.2003
SENIOR EXECUTIVE ADVERTISING
INDA PUBLICATIONS LTD
12.1999 - 07.2002
SENIOR EXECUTIVE ADVERTISING
THE PIONEER LTD
11.1997 - 12.1999
SALES EXECUTIVE
TATA DONNELLEY LTD
04.1997 - 11.1997
Education
BACHELOR OF COMMERCE -
UDAI PRATAP COLLEGE
12TH - undefined
VIDYALAY, FORT WILLIAM
Skills
Influencing business growthundefined
Timeline
Head Integrated Business
Amar Ujala Limited
07.2022 - Current
HEAD
REVENUE• DB DIGITAL - DB CORP LTD
05.2018 - Current
DIRECTOR
GOLDEN RABBIT
02.2017 - 04.2018
NATIONAL SALES HEAD
HUNGAMA DIGITAL MEDIA ENTERTAINMENT PVT LTD
11.2009 - 10.2016
ASSISTANT VICE PRESIDENT
ZEE NEWS LTD
08.2008 - 11.2009
MANAGER SALES
ZAPAK DIGITAL ENTERTAINMENT LTD
09.2007 - 07.2008
SENIOR MANAGER DIGITAL
ZEE NEWS LTD
08.2005 - 08.2007
DEPUTY MANAGER
WEB ADVERTISING, HT MEDIA LTD
11.2003 - 08.2005
GROUP OFFICER
BUSINESS STANDARD LTD
08.2002 - 11.2003
SENIOR EXECUTIVE ADVERTISING
INDA PUBLICATIONS LTD
12.1999 - 07.2002
SENIOR EXECUTIVE ADVERTISING
THE PIONEER LTD
11.1997 - 12.1999
SALES EXECUTIVE
TATA DONNELLEY LTD
04.1997 - 11.1997
BACHELOR OF COMMERCE -
UDAI PRATAP COLLEGE
12TH - undefined
VIDYALAY, FORT WILLIAM
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