Data-driven Digital Marketing Analyst with 7+ years of experience leveraging expertise in performance marketing, ASO, and monetization strategies. Seeks to drive user growth and revenue generation in an Analyst role within the Digital Marketing industry.
Senior Manager with extensive experience in digital marketing, business analytics, and revenue generation. Proficient in performance marketing, ASO, monetization strategies, and data-driven decision-making. Managed business analytics for TimesJobs, focusing on revenue growth across all zones. Oversaw marketing execution for 200+ Android apps, emphasizing user growth and revenue maximization. Managed P&L to enhance profitability and sustainable scale. Expertise in KPI analysis, user engagement funnels, and ROI analysis to optimize campaign performance. Tracked, measured, analyzed, and reported the performance of multiple advertising campaigns. Developed and implemented actionable growth strategies aligned with business priorities. Provided support, training, and coaching to team members. Experienced in product management and campaign delivery.