Pradeep Singh
Faridabad
Summary
Data-driven Digital Marketing Analyst with 7+ years of experience leveraging expertise in performance marketing, ASO, and monetization strategies. Seeks to drive user growth and revenue generation in an Analyst role within the Digital Marketing industry.
Senior Manager with extensive experience in digital marketing, business analytics, and revenue generation. Proficient in performance marketing, ASO, monetization strategies, and data-driven decision-making. Managed business analytics for TimesJobs, focusing on revenue growth across all zones. Oversaw marketing execution for 200+ Android apps, emphasizing user growth and revenue maximization. Managed P&L to enhance profitability and sustainable scale. Expertise in KPI analysis, user engagement funnels, and ROI analysis to optimize campaign performance. Tracked, measured, analyzed, and reported the performance of multiple advertising campaigns. Developed and implemented actionable growth strategies aligned with business priorities. Provided support, training, and coaching to team members. Experienced in product management and campaign delivery.
Overview
9
9
years of professional experience
Work History
Senior Manager
TimesJobs
02.2025 - Current
- Oversaw business analytics functions, focusing on revenue growth through data-driven strategies, KPI monitoring, and alignment with business priorities.
- Managed business analytics to drive revenue growth across all zones within TimesJobs.
- Examined KPIs, user engagement funnels, and identified key improvement areas to inform data-driven decisions.
- Developed and suggested actionable growth strategies based on thorough analysis of business data.
- Aligned analytics initiatives closely with business priorities to maximize ROI and support strategic objectives.
- Enhanced data-driven decision-making processes, directly contributing to revenue growth across all zones.
- Identified and recommended actionable growth strategies by examining KPIs and user engagement funnels.
- Successfully aligned analytics closely with TimeJobs' overarching business priorities to significantly maximize ROI.
Manager
DIGISMART DIGITAL MEDIA PRIVATE LIMITED
05.2023 - Current
- Managed marketing execution, performance marketing, ASO, and monetization strategies for over 200 Android apps with responsibility for profit and loss.
- Oversaw marketing execution for over 200 Android applications to drive user growth and maximize revenue.
- Implemented various strategies for performance marketing, ASO, and monetization tailored for app-specific campaigns.
- Expertly managed profit and loss statements to drive sustainable scale and increase profitability.
- Delivered strong results while overseeing digital media initiatives.
- Successfully managed and optimized campaign operations for 200+ Android applications, enhancing user acquisition and driving revenue.
- Directed implementation of performance marketing, ASO, and monetization strategies, achieving substantial improvements in app performance.
- Effectively managed and improved profit and loss, leading to improved profitability.
Deputy Manager
TaskBucks
04.2021 - 07.2023
- Oversaw product delivery and product management operations related to digital media campaigns to enhance user engagement and effectiveness.
- Managed product delivery processes associated with digital media campaigns.
- Managed product strategy enhancements based on marketplace trends to optimize campaign implementation.
- Directed and executed product delivery and management functions, further enhancing operational efficiency and optimizing digital media campaigns.
Senior Associate
TaskBucks
04.2016 - 11.2021
- Oversaw campaign setup, monitoring, and optimization (CPI, CPL, CPT), analyzed performance, reported ROI, and provided team support to achieve client KPIs.
- Setup, monitored, and optimized performance across CPI, CPL, and CPT campaigns to maximize app engagement.
- Analyzed campaign performance, reported ROI results, and refined strategies to improve outcomes and optimize advertising spend.
- Prepared and executed tasks according to KPIs defined by clients, aligning campaign efforts with client objectives.
- Contributed to team development by providing support, training, and coaching to other team members.
- Successfully optimized CPI, CPL and CPT campaigns leading to enhanced app engagement.
- Achieved client objectives through careful preparation, monitoring and execution in accordance with KPIs.
- Enhanced team capabilities and performance through strategic support and training programs.
Education
b.tech - electronics & communication
Manav Rachna College of Engg.
Faridabad, Haryana01.2015
Skills
- Performance Marketing
- ASO
- Monetization Strategy
- KPI Analysis
- ROI Analysis
- Campaign Management
- P&L Management
- Data Analysis
- User Acquisition
- Mobile Marketing
- Business Analytics
- Growth Strategy
- Revenue Maximization
- Marketing Execution
- Product Management
- Communication
- Analytical Skills
- Problem-solving
- Management
- Adaptability
- Troubleshooting and problem resolution
- Strategic planning
- Data analytics
- Operations planning
- Cross-functional collaboration
Hobbies and Interests
- Data Analysis
- Mobile Gaming
- Digital Trends
- Tech Blogs
Personal Information
- Title: Analyst
- Date of Birth: 28-06-1993
Timeline
Senior Manager
TimesJobs
02.2025 - Current
Manager
DIGISMART DIGITAL MEDIA PRIVATE LIMITED
05.2023 - Current
Deputy Manager
TaskBucks
04.2021 - 07.2023
Senior Associate
TaskBucks
04.2016 - 11.2021
b.tech - electronics & communication
Manav Rachna College of Engg.