Pradeep Srivastav

· Develop and execute a strategic campaign plan in coordination with the clients.

· Identify target audiences, evaluate competition, and conduct market research to determine optimal tactics and messaging.

· Build relationships with key stakeholders.

· Coordinate with marketing teams to develop promotional materials emails, SMS, Mobile and Web Push notifications, WA.

· Manage budgets and allocate resources effectively according to campaign goals.

· Regularly track progress of campaign activities using analytics tools and adjust strategies accordingly.

· Stay informed about current events related to the campaign topic and adapt communication tactics accordingly.

· Work collaboratively with team members including implementation, CA support, Product, DB, QA, etc.

· Continuously assess candidate's strengths and weaknesses, advise on communication strategy improvements, and ensure consistency across all platforms.

· Conduct ongoing assessments of campaign effectiveness and prepare reports summarizing performance indicators for decision makers.

· Demonstrate ability to handle high pressure situations, work well under tight deadlines, manage competing priorities, and prioritize tasks efficiently.

· Possess excellent analytical abilities and proficiency in Microsoft Office Suite (Word, Excel, PowerPoint), CRM systems, and other relevant software applications.

· Commitment to fostering diverse and inclusive environments in all aspects of campaign operations.

· Bachelor’s degree in commerce. Experience in CLC, Promotional, Transactional, Recurring triggers campaigns.

· Basic knowledge of contract and vendor management.

· Lead/Demand Generation

· Campaign management

· Data Base Management

· SFDC - Sales Management

· Team Lead

· Mailchimp/Acton campaign tool

· Lead/Demand Generation

· Campaign management

· Data Base Management

· SFDC - Sales Management

· Team Lead

· Mailchimp/Acton campaign tool