PRADEEP TRIPATHI
Pune
Summary
Results-driven professional with 16+ years of experience in Channel Sales, Business Development, and Distributor and Channel Management across various industries.
Overview
17
17
years of professional experience
3
3
Languages
Work History
Branch Manager
Safari Industries India Ltd
08.2024 - Current
- Drive sales growth through distributor and sales team performance
- Manage primary sales, collections, branding, service concerns, and channel partner alignment
- Develop and execute sales plans, distributor setup, and marketing strategies
- Lead and mentor ASM's, SE's, and KAM's
- Execute local marketing plans, ATL/BTL campaigns, activations, and retail visibility initiatives
- Consistently achieved monthly sales targets and turnover growth
- Successfully managed Pune branch (ROM), driving business expansion and revenue growth
Branch Manager
Tecno Mobile India
11.2023 - 08.2024
- Company Overview: Tecno Mobile (G-Mobile Devices Pvt
- Ltd.)
- Driving Distributors and sales team to achieve the desired targets
- Driving Sell-in and sell out, Channel Partners management, Sales Planning, and, Create and setup Distributors
- Driving business KPI's like tertiary achievement, Focus Model tertiary & Sellout
- Asset Management & Visibility, ASM, REC & TEC management for driving sellout growth, Fixture deployment & maintenance
- Sell-out Management, Plano adherence/ as per KPI decided by HO/ Region
- Branch Marketing Planning & Execution, Local ATL/ BTL, Activation, Retail Visibility, Product demos deployment
- Tecno Mobile (G-Mobile Devices Pvt
- Ltd.)
- Spearheaded the region with monthly turnover of 12+Cr of Mobile
- Handling Pune Branch (South Maharashtra) with 14 Distributors
- Headed and mentored a team of 4 ABM, 5 REC, & 50 TEC Advisors, along with DBR Manpower
Zonal Sales Manager
Realme India
09.2023 - 11.2023
- Company Overview: Realme India Pvt
- Ltd
- Driving Zonal and Area Distributors and respective sales team to achieve the desired targets
- Driving Sell-in and sell out, Channel Partners management, Sales Planning, and, Create and setup Area Distributors
- Driving business KPI's like tertiary achievement, Focus Model tertiary & Sellout
- Retailer Engagement, Retailer investment tracking & action, Regular dealer meets in each market, Retailer claim settlement & issues resolving
- Asset Management & Visibility TL & RA/SLA's management for driving sell-out growth, Fixture deployment & maintenance
- Regular checking stock status (model wise & segment wise) on RA/SLA'S stores & Enrolled WOD's
- Realme India Pvt
- Ltd
- Spearheaded the region with monthly turnover of 20+Cr of Mobile, Tab, accessories, wearables & TV
- Handling Chhattisgarh state with 1 Zonal Distributor & 14 Micro Distributors
- Handled Entire Bhopal Zone (12 Districts) with 1 Zonal Distributor & 8 Micro Distributors
Area Business Manager
Realme India
02.2022 - 09.2023
- Company Overview: Realme India Pvt
- Ltd
- Managing Realme India's offline channel sales for the Bhopal Zone, overseeing 1 Zonal Distributor with 8 Area Distributors, managing 700+ WOD, and managing a staff of 60 employees in addition to distributors' workforce
- Managing a monthly revenue of over 20 crores in the mobile, wearables, accessories, and TV divisions
- Realme India Pvt
- Ltd
Proprietor
01.2020 - 01.2022
- Managing the distribution network for Ekam, Sri Sri Tatva and Virudhi Oils
- Initiating and managing strategic partners program leveraging channel sales including planning, implementing and tracking projects
- Developing short-term & long-term plans in coordination with stakeholders to expand business
- Conducting extensive business research & analysis to understand competitor activities, business expansion opportunities, customers, gaps, market trends and industry developments & standards
- Establishing & fostering long-term business alliances with various key customers and trophy accounts to ensure rapid business growth of the company
- Heading performance management including development of plans for staff coaching, recruitment and hosting of constructive meetings
- Directing the conceptualization & implementation of competitive business strategies & revenue plans; developing and expanding market share towards the achievement of revenue & profitability targets
- Rationalising multiple transport and freight providers to contracts with primary carriers that may result in reduced freight costs (for domestic and international shipping routes)
- Directing the development of SOPs on outbound logistics, policy formulation and implementation
Area Sales Manager
Samsung Electronics
08.2015 - 01.2020
- Effectively managing Sell-in and sell out, Channel Partners, Sales Planning, and Product Forecasting, Create and setup Regional & Micro Distributors
- Business KPI's SRD wise tertiary achievement
- Focus Model tertiary & Sellout
- GFK market share for the territory
- Outlet wise counter share, Retailer Engagement, Retailer investment tracking & action, Regular dealer meets in each market, Driving PC & SCP club quarterly reward program, Retailer claim settlement & issues, Dealer up gradation Star to RCM plus RCM Plus to Pro, Tracking competition market share price band wise from retailer bill book once a month through SEC FOS
- Asset Management & Visibility SSS & SEC management for driving sell-out growth, Demo Fixture deployment as per planogram & maintenance, Demo Audit at Exclusive & MBO, Sell-out creation activities in High footfall locations, tie-up with education institution festivals etc
- System & Process, Retail process adherence, Audit, Scheme communication in market, Model wise sell in and sell out planning, Gate meetings, smart dost process adherence
- Responsible for Sales, Team management, Retail management, Process compliance and SPD manpower management
- Provided in-depth analysis of the markets, industry trends, competitors, and clients to improve strategic planning and decision-making
- Spearheaded the region with yearly turnover of 140+ Crores of Mobile, Tab, accessories & wearables
- Actively participated in delivering growth through an aggressive Marketing & Distribution strategy with a team of 3 Regional Distributors & 8 Micro Distributors
- Headed and mentored a team of 140+ employees (2 RSOs, 3 TLs, & 130 Promoters); led vertical of Distribution
- Directed the sales operations and business planning for region with monthly turnover of 12+ Crores of Mobile, Tab, accessories & wearables
- Conferred with awards like 2nd Best ASM in H1'17, 3rd Highest Growth ABM in Q1'17 and Champion of The Month in Jun'18
Assistant Sales Manager
Godrej & Boyce Mfg. Co. Ltd.
12.2008 - 08.2015
- Supervised the B2C Channel Sales of Godrej Interio Division of Mumbai which included Mattress, PU-Foam, Home Furniture, Cupboard & Store Well business
- Analysed the new product introduction involving conceptualization, product life cycle, pricing & profitability
- Led the supply chain operations for orders and ensured timely collection from various distributors/ timely dispatch
- Managed the stock of company through liquidation of old & absolute stock as well as damaged inventory
- Pioneered the implementation of plans to develop new distribution channel to expand market, monitored commercial documentation, managed logistics and liaised with dealers, customers & regulatory authorities
- Received the Certificate of Excellence for all India 1st runner-up as a team for highest billed sales and WOD expansion in 2009-2010
- Conferred with All India 1st Runner-up Award for Institutional Sales in 2013-2014
- Appointed distributors in Mumbai and implemented Shop in Shop (SIS) concept
Unit Sales Manager
ICICI Lombard
02.2008 - 12.2008
- Supervised Bancassurance channel for home loan insurance and managed the daily administration operations to ensure compliance with company standards with the additional responsibility of supervision of 2 other branches
Education
Master of Business Administration - MBA - Marketing
Shri Vaishnav Institute of Management
Skills
Channel Sales and Management
Awards
- Well Done
- Excellent Performance
- Champion of the Month
- Brilliant Performer
- Certificate of Excellence
Timeline
Branch Manager
Safari Industries India Ltd
08.2024 - Current
Branch Manager
Tecno Mobile India
11.2023 - 08.2024
Zonal Sales Manager
Realme India
09.2023 - 11.2023
Area Business Manager
Realme India
02.2022 - 09.2023
Proprietor
01.2020 - 01.2022
Area Sales Manager
Samsung Electronics
08.2015 - 01.2020
Assistant Sales Manager
Godrej & Boyce Mfg. Co. Ltd.
12.2008 - 08.2015
Unit Sales Manager
ICICI Lombard
02.2008 - 12.2008
Master of Business Administration - MBA - Marketing
Shri Vaishnav Institute of Management
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