Pradeep Yadav
Marketing
Mumbai
Summary
Vice President – Brand leading brand strategy, integrated marketing, and performance-led acquisition for financial services and fintech. Shapes multi-channel campaigns across TV, print, social, SEO, ASO, and regional activations, connecting brand visibility to measurable lead generation. Builds investor engagement and customer outreach programs that extend reach across markets and audience segments.
Overview
18
18
years of professional experience
Work History
Vice President – Brand
BlinkX by JM Financial
04.2023 - Current
- Speared BlinkX’s brand agenda and integrated marketing initiatives, including the maiden #ItsATradeThing campaign across TV, print, social media and performance marketing channels.
- Lead SEO and ASO performance initiatives to drive organic acquisition through the website and app, connecting brand visibility with measurable lead-generation outcomes.
- Conceptualised and led the multi-city “Trader Connect” investor engagement series, reaching 2,000+ traders across 10+ cities through on-ground activations.
- Manage influencer marketing and regional activation programs to strengthen brand visibility, engagement and recall.
- Launched BlinkX Finance social handles and offline customer-acquisition initiatives, extending the brand into new audience and engagement touchpoints.
Senior Brand Manager
Waycool Foods & Products Pvt. Ltd.
09.2022 - 04.2023
- Led brand initiatives for the S V Agri and Contract Manufacturing verticals, aligning communication and activation plans with business objectives.
- Organised domestic and international exhibitions and managed the end-to-end activation lifecycle, including planning, execution and stakeholder coordination.
- Integrated online, offline and BTL campaigns to strengthen market presence and audience engagement.
Assistant Vice President – Marketing
YES Securities (India) Ltd.
05.2019 - 08.2022
- Planned and executed on-ground activations for product promotions, branch engagement and customer acquisition across the securities business.
- Led BTL events, POS branding and branch collateral programs designed to support lead conversion and sales engagement.
- Supported internal brand campaigns and customer lifecycle marketing programs across acquisition and engagement touchpoints.
Senior Manager – Marketing
Shriram Housing Finance Ltd.
08.2016 - 05.2019
- Drove regional BTL campaigns and field activations supporting sales teams and local market penetration.
- Led event marketing and offline initiatives to build brand awareness and customer engagement.
- Partnered with PR and sales teams to strengthen regional visibility, communications and market engagement.
Manager – Marketing
Fullerton India
01.2014 - 08.2016
- Planned and executed rural activations, dealership tie-ups and branch-level promotions supporting retail asset financing.
- Coordinated large-scale employee events and local marketing programs across markets.
- Led PR and media support for Fullerton India’s flagship rural initiative, ‘Pashu Vikas Day’.
Deputy Manager – Marketing
Mahindra Finance
03.2008 - 01.2014
- Led pan-India BTL programs including Loan Mahotsavs, customer and dealer meets, and rural outreach initiatives.
- Managed OEM co-branding programs and large-scale rural activations supporting retail asset loan acquisition.
- Supervised agency and vendor networks and tracked marketing effectiveness across 300+ branches.
Education
Post-Graduate Certification - Digital Marketing and Communication
MICA
01-2021
P.G.D.B.M. - Marketing
Wigan & Leigh College
Mumbai01-2008
B.Sc. - Physics
Goa University
01-2006
Skills
Marketing strategy & planning
Brand strategy & positioning
Integrated marketing communications
Go-to-market strategy
Brand governance
Digital marketing
Performance marketing
Customer acquisition & engagement
Marketing analytics
Campaign optimization
Accomplishments
- Trader Connect – BlinkX: 10+ cities | 2,000+ traders reached
- Loan Mahotsav – Mahindra Finance: 300+ locations | 10,000+ footfalls
- Dealer Meet Series – Fullerton India: 50+ events across India
- Rural Brand Activation: 200+ towns | 25% lead conversion
Timeline
Vice President – Brand
BlinkX by JM Financial
04.2023 - Current
Senior Brand Manager
Waycool Foods & Products Pvt. Ltd.
09.2022 - 04.2023
Assistant Vice President – Marketing
YES Securities (India) Ltd.
05.2019 - 08.2022
Senior Manager – Marketing
Shriram Housing Finance Ltd.
08.2016 - 05.2019
Manager – Marketing
Fullerton India
01.2014 - 08.2016
Deputy Manager – Marketing
Mahindra Finance
03.2008 - 01.2014
B.Sc. - Physics
Goa University
P.G.D.B.M. - Marketing
Wigan & Leigh College
Post-Graduate Certification - Digital Marketing and Communication
MICA