Pradeepa Balasubramanian

I have 14+ years of experience in Consulting, solutioning and delivering Digital & AI Products for Life insurance Companies. Currently as AI-Lead at Max life insurance, I focus on building Data and AI/ML Products for transforming insurance business processes. I love to build and manage technology products that helps organizations achieve their business goal.

• PSM Level 1 certified from Scrum.org.
• Loma FLMI –Level 1 certified.
• R Programming-John Hopkins University
• Python for Everybody Specialization-University of Michigan

• Leading the CFT that won the “Project of the Year 2023” award for AI based ECS debit success prediction in Dare to try category.
• Unwavering Commitment’ Award FY24 Q1.
• Star of the quarter Q4-FY’21-22.
• Best Bet of the year FY ’22-23
• Pat on the Back award for ‘Growth mindset’ in Max Life insurance.
• Team Runner up in ACE Mphasis Annual Award -2019 under the category Original Publication and Industry Outreach.
• Summit Award from Mphasis.
• Pat on the Back award – 2018 from Mphasis for contribution to TaaS.
• Star Performer Awards from Cognizant.

Max Life Insurance Pvt Ltd., AI – Lead, Chief Manager – Digital Technology, 04/20 - present, As an internal consultant and AI Product Manager, act as a bridge between users and project teams to propose and deploy data science to transform insurance business process, with the view of increasing persistency and reduce FLC and Missell grievance across distribution channels using Machine Learning models., Leading the Cx360 Agenda, to increase Customer Experience and reduce service grievances. This involves proposing and implementing the end -to- end customer journey across segregated systems(IVR, Website, Email, CRM, workflow etc.)and predicting the service grievances using ML based predictive models., Led the team in building, AI based model to forecast the most favorable dates for ECS debiting, to increase ECS revenue., Own the KPI of Persistency increase by 110 bps, FLC and Missell Greivance reduction by 0.5% and service grievance reduction by 25%., Own the KPI of Renewal Revenue increase of ~150 cr(INR) through various transformation agendas backed by emerging technologies in AI and ML., Proposing Contact Center strategy to achieve 30% cost efficiency in contact center., Modelling the health of Renewal Book and proposing an differentiated Incentive to uplift persistency by 50 to 60 bps., Strategize, solution and implement the digital transformation for the Claims Process., Digital Lead to Prepare SoW, Vendor Selection and Vendor Finalization for revamping claims workflow system., Owned the digital transformation KPI of decrease in InstaPay TAT, Increase the TAT of claims Processing, Increase the NPS @ claims Touchpoint., Headed the IT delivery of all core systems – PAS, Claims and Collection, leading a team of BSAs and developers., Headed the Implementation of all Day1/Day2 Operation Readiness Items and Lead consultant for Audit and Compliance requirements across all digital and legacy assets., Led the delivery, owning from project scoping, budgeting, arriving at cost benefit and ensuring the end to end project delivery for Day1, Day2 and Audit and compliance enhancements for PAS, Claims and collections., Managed a team of managers, senior managers, analysts and senior analysts in orchestrating the delivery and AI transformation agenda respectively., Owned business KPIs of Product and Governance team to Implement and Service Products as Filed with IRDA., Lead consultant from IT to Identify and fix audit and compliance outages as per FnU and compliance. Member of Core working committee to formulate and implement the learning as per OLA., Lead the Steer Committee between internal and external stakeholders in business, AIWorks, IT and IT Partner governance meetings. Mphasis India Pvt. Ltd., IT Implementation for DLI – Myanmar , Cambodia, Canada Life, SBI Life and Canara HSBC OBC, Daiichi Life Insurance, Myanmar and Cambodia, Functional Consultant/ Project lead, 05/10 - 10/12, 03/15 - 04/20, Technical Product Manager for integration of Digital Customer and Agent Portal with PAS and Illustration system., Core Team Member and Lead for preparing Testing as a Service(TaaS) for Life and Annuity domain in Preparing close to 1500 reusable Test scenarios and 5000 test cases., Primary Insurance consultant and Single Point of Contact for the customer to implement PAS & Customer Portal for DLI-MM and KH., Attended multiple Discovery Workshops with business users to gather requirement, identify the gaps in the system and arrive at an optimal solution., Have done a High-level Requirement Gathering from various business areas of life insurance - NB, POS, UW, Finance, Claims, Agency, writing BRDs and FSDs., Lead the team in successfully converting the high-level requirements to business requirements., Lead the team in converting the business requirements to technical specifications., Designed the Product fitment to fit the Product specifications into Policy Admin System., Functional consultant for setting up Premium calculation and other product benefits in Product Xpress., Designed the Interface Integration between Customer and agency portal to PAS., Lead the team in successfully performing the System testing of the requirements., Trained the business users in Life insurance domain Processes and its implementation in PAS., Lead a team of 10+ in successfully Implementing Ingenium 7.7 for DLIMM., Implemented Endowment and Credit Life products., Identify the gaps between current legacy PAS and Ingenium 7.7 and fit them into Ingenium 7.7 for Canada Life., Requirement gathering and high-level Gap estimation for 3000+ gap items from various business areas of life insurance - NB, POS, UW, Finance, Claims, Annuities for implementation in current PAS for SBIlife Migration into Ingenium 7.5. Cognizant Technology Solutions, Pvt. Ltd., Implementation for Long term care provider, US, MetLife insurance Provider, US, Programmer analyst, 09/07 - 07/09, Gathered Requirements for reporting, from users., Converted the requirements to Specifications., Conducted walkthroughs to receive signoff from the users., Designed the reports in Cognos Reportnet Framework.

Þ Max Life – ‘PoY 2023 Winner’ for ECS Success Prediction AI Model in Dare to Try Category.

‘Unwavering Commitment’ Award FY24 Q1.

Star of the quarter Q4-FY’21-22.

Best Bet of the year FY ’22-23

Pat on the Back award for ‘Growth mindset’ in Max Life insurance.

Þ Mphasis - Team Runner up in ACE Mphasis Annual Award -2019 under the category Original Publication and Industry Outreach.